122 - Sara Fitzpatrick - a podcast by Ken Davenport

Sara Fitzpatrick is a marketer and founder of the advertising agency, Art House. She has been in charge of marketing for shows including Lennon, The Color Purple, Lestat, Stomp, A Chorus Line, The Times They Are A-Changin', and Come From Away. Her company also advertises for other businesses and events such as Rouge makeup salons, dance competitions and even the World Science Festival.

Sara and I chat a lot.  This time we recorded it.  And now you can listen in as we talked . . .

How she learned marketing from managing her dad’s restaurant.

What she learned about selling theater tickets by setting up a booth in Malls on Long Island.

Why a creative team should be involved with your marketing campaign . . . especially if you have no money.

The biggest mistake big Broadway shows make in marketing, and how you can avoid making the same one.

Will we be all digital soon? Or is there still room for print and TV?


Keep up with me: @KenDavenportBway
www.theproducersperspective.com 
 

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