83 – Brian Mahoney - a podcast by Ken Davenport

Brian Mahoney has been at the Shubert Organization for more than 35 years.   His current role is management of ticket pricing, policies and the operation of the 17 Shubert Organization Broadway box offices, oversight of Telecharge call center, the contract with the union for telephone agents, the Telecharge customer database, and The Shubert Organization's sponsorship relationships with American Express and American Airlines. Prior to overseeing box offices and ticket policies, he managed the Telecharge Call Center which for many years was the only way to order tickets other than in person at the box office. He implemented use of zip code data for marketing analysis and understanding customers in a format that is now the standard for Broadway, and introduced Revenue Management and demographic analysis of customers to Broadway, and promoted the use of dynamic pricing and inventory management. 

When I first approached him about doing this podcast, he told me that he had to get approval from his higher ups.  And for a long time, I wasn’t sure it would happen. But, he got the green light, which is great news for all of you . . . as Brian and I talked about some pretty interesting stuff about selling tickets on Broadway including:

How ticket buying habits on Broadway have changed over the last 30 years.

The evolution of the Broadway discount ticket.

The one thing that he thinks all Broadway show websites should include . . . but most don’t!

What is unique about our relationship with the secondary market . . . and why it differs from sports and concerts.

What he thinks of the Hamilton ticketing phenomenon.


Keep up with me: @KenDavenportBway
www.theproducersperspective.com 
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