Podcasts by The Profitable Stylist Podcast

PS214: Be Flexible from 2019-08-05T09:00

Bernard uses a recent salon experience to highlight the importance of being flexible to reach the next level of success.

PS213: Making it Work from 2019-07-29T09:00

In this podcast, Bernard challenges his listeners to reject any obstacle, excuse or mindset that prevents them from moving towards their goals. In addition, he reminds them that success is achie...

PS212: I'm Still Excited! from 2019-07-22T09:00

In this podcast, Bernard talks about his continued excitement about teaching hair replacement and how is online Facebook support group has even helped him learn new things happening in the indus...

PS211: This Changed My Life from 2019-06-03T09:00

Bernard shares his latest paradigm shift and how it's completely changed how he thinks about technology.

PS210: I Love Hair Replacement from 2019-05-27T09:00

This podcast focuses on the hair replacement industry and how it has evolved into a cutting edge service with amazing results that transform lives.

PS209: I am a Profitable Sylist from 2019-05-20T09:00

Bernard shares a recent coaching experience that reminded him of how important it is to be confidant in our experience when dealing with clients.

PS208: My Opinion from 2019-05-13T09:00

In this podcast, Bernard challenges his listeners to overcome analysis paralysis by taking immediate actions to further their goals.

PS207: Word of Mouth from 2019-02-18T10:00

According to Gary Vanderchuck, word of mouth is still the most powerful marketing tool and social media is the new platform that delivers it. In this podcast, Bernard explains why he agrees with...

PS206: Do You Read? from 2019-02-11T10:00

Bernard encourages his listeners to read or listen to motivational books and shares his current faves: Gary Vanderchuck’s Crush It and Crushing It.

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PS205: Thank You! from 2019-02-04T10:00

In this podcast, Bernard takes the time to thank his listeners for their loyalty and positive reviews!

PS204: Modern Hair Replacement from 2019-01-28T10:00

Bernard discusses his 27 year journey of offering hair replacement as a service in his salon and provides the inside scoop of why you should too.

PS203: A Little Inspiration from 2019-01-21T10:00

Bernard shares a recent visit to an impressive salon in New York and uses the experience as inspiration for listeners to grow their own business.

PS202: When To Copy from 2019-01-14T10:00

Bernard discusses the intricacies of mimicking the habits of others and when it is and isn't beneficial to your business.

PS201: Instagram Challenge from 2019-01-07T10:00

Bernard challenges his listeners to step up their social media presence by utilizing Instagram. He gives tips to engage and build your audience and expand your influence.

PS200: Do a Photo/Video Shoot from 2018-12-27T18:46:45

In this podcast, Bernard shares his recent experience in putting together a photo shoot for future marketing.

PS199: Phil Ring Interview from 2018-10-25T09:00

Bernard guides Phil Ring in telling his success story and the road to becoming an Instagram legend.

PS198: What Are You Good At? from 2018-10-22T09:00

Bernard shares what he is particularly good at and encourages his listeners to identify, embrace and improve their own talents.

PS197: All about LA! from 2018-10-18T09:00

Bernard chronicles his recent stay in Los Angeles and recalls his own experience as a customer in several different salons around town.

PS196: Guarantee from 2018-10-15T09:00

Bernard talks extensively about guaranteeing results in the salon.

PS195: Home Work Balance from 2018-10-11T09:00

In this podcast, Bernard delves into what it really means to have home-work life balance and how to achieve it.

PS194: Recorded Messages from 2018-10-08T09:00

Bernard is intrigued with the latest technology in recorded messages and shares how it translates to effective marketing.

PS 193: Forgive Yourself from 2018-10-04T09:00

Bernard talks about forgiving yourself and staying in balance. Learn from the past, plan for the future, but live in the present.

PS192: Responsibility! from 2018-10-01T09:00

Bernard encourages listeners to be responsible.

PS191: Plan to Attend a Show from 2018-09-27T09:00

Bernard discusses the importance of hair shows, business strategies and continuing education.

PS190: There are Only Two Types from 2018-09-24T09:00

This podcast explores why some stylists choose not to learn new and advanced techniques.

PS189: Boston Interview from 2018-09-20T09:00

Bernard interviews a pair of successful stylists who travel between several states to service their clients.

PS188: Sales Can Be Controversial from 2018-09-17T09:00

This polarizing podcast explores the moral dilemmas involved in sales.

PS187: The Older Gentleman from 2018-09-13T09:00

Bernard expands on the topic of a recent conversation - consistency is the key to success.

PS186: Believe In Yourself from 2018-06-28T09:00

This podcast discusses the unfortunate reality that many people fail to believe in themselves and the self-fulfilling prophecy that creates.

PS185: RAISE YOUR PRICES! from 2018-06-25T09:00

Bernard tackles the sensitive topic of raising your prices using the basic principles of supply and demand and offers some guidelines on how and when to do it.

PS184: Do We Ever Stop Assuming? from 2018-06-21T09:00

This podcast explores the pitfalls of making assumptions when building your business.

PS183: Is This What God Feels Like? from 2018-06-18T09:00

Bernard uses the analogy of free will to justify allowing assistants to help with our clientele even if their work is not equal to our own.

PS182: Stretch Yourself from 2018-06-14T09:00

How do you react to stress? When presented with a challenge, do you adjust? This podcast focuses on the benefits of facing new challenges and growing from them.

PS181: What Do You Get Lost In? from 2018-06-11T09:00

Bernard shares the activities that serve as a mental escape for him and encourages his listeners to find their own personal form of relaxation and self-care.

PS180: Learn To Love What You Hate from 2018-05-31T09:00

Bernard shares his own personal experience with learning to love things that he once hated and how doing so helped him grow both personally and professionally.

PS179: Can We Just Focus For A Minute from 2018-05-28T09:00

This podcast addresses our tendency to become distracted by new and exciting projects...even when we should be focusing our resources on current ventures.

PS178: What To Do With Cancellations from 2018-05-24T09:00

Bernard talks about what to do when the inevitable happens - customer cancellations. He shares a recent salon experience and offers practical tips and tricks to make that time productive.

PS177: Are Happy People Thankful or Vice Versa? from 2018-05-21T09:00

This podcast explores the impact our overall perceptions have on our attitude and ultimately our own happiness.

PS176: Making Money from 2018-05-17T09:00

Bernard recalls a recent visit to a salon that uses an aggressive consultant program to help their stylists achieve impressive levels of financial and professional success.

PS175: Your Hydraulic Chair! from 2018-05-14T09:00

This podcast focuses on the physical toll that a career in the hair industry can take on the body. Bernard shares some practical tips to help avoid some of the most common mistakes that lead to ...

PS174: Plan Everything or Plan Nothing from 2018-05-10T09:00

This podcast encourages listeners to plan their day for maximum productivity. Bernard offers specific examples to illustrate how planning ahead can increase profitability and customer satisfacti...

PS173: The Queenless Roar from 2018-05-07T09:00

Bernard expounds on his previous podcast where he discussed his passion for beekeeping. Specifically, he explains the phenomenon known as the queenless roar - and the life lessons we can all lea...

PS172: Chickens, Goats and Bees from 2018-05-03T09:00

In this podcast, Bernard shares his personal passion of living in the country surrounded by his farm animals and the life lessons that he's learned from it.

PS171: I'm so busy, but I'm not getting anywhere! from 2018-04-05T09:00

Bernard tackles the reasons why you may be working hard but not seeing results...including self sabotage and analysis paralysis.

PS170: Do You Read Books from 2018-04-02T09:00

Bernard encourages his listeners to read the best selling book series by Robert Kiyosaki. Click to purchase Rich Dad Poor Dad or Listen

PS169: Residual Income from 2018-03-29T09:00

Bernard introduces the concept of residual income and discusses its importance in terms of retirement.

PS168: Attrition from 2018-03-26T09:00

Bernard defines attrition, how it affects our industry and what you can do about it!

PS167: Paradigm Shift from 2018-03-22T09:00

Bernard discusses Paradigm Shift and how changes in our perception can completely alter our worldview.

PS166: Go Through The Motions! from 2018-03-01T10:00

In this podcast, Bernard reinforces the simple tried and true marketing strategies that work to build a solid clientele.

PS165: What Do You Talk About? from 2018-02-26T10:00

Bernard shares his secret about developing long term client relationships and easy tricks to help keep conversations fresh and interesting.

PS164: If There Was a Problem....Yo, I'll Solve It! from 2018-02-22T10:00

Bernard uses this iconic Vanilla Ice lyric to expound on the idea of leadership.

PS163: One Step Further from 2018-02-08T10:00

Bernard delves into the true meaning of manipulation and how it applies to sales and marketing. In addition, he offers listeners specific steps they can take to establish a marketing base.

PS162: Pay Attention! from 2018-02-05T10:00

Bernard discusses several recent experiences that brought clarity to his own challenges in business and encourages listeners to do the same.

PS161: The Third Place from 2018-02-01T10:00

In this podcast, Bernard defines a concept first introduced by Starbucks.....The Third Place. In addition, he explores the idea of creating a salon environment that encourages the same experienc...

PS160: Should You Do Hair Replacement? from 2018-01-29T10:00

Bernard reminisces about his early days in the industry and discusses both the rewards and challenges of offering hair replacement

PS159: On The Road Again from 2018-01-15T10:00

Bernard struggles with getting back into the rhythm of traveling and discusses the importance of goal setting and good habits to stay on track.

PS158: You Own Your Own Business from 2018-01-11T10:00

This podcast reinforces the principle that stylists control their own destiny by growing their clientele, perfecting their craft and managing their career.

PS157: Moving Forward! from 2018-01-08T18:00

Bernard challenges his listeners to identify the ways that they are moving forward and growing in their business for the New Year!

PS156: What Does the Future Hold? from 2018-01-04T10:00

Bernard reminisces about the advancements in the past to speculate about how amazing the future could possibly be in our industry and in our own personal businesses.

PS155: Talking to Strangers from 2018-01-01T10:00

Bernard encourages listeners in this podcast to push past their comfort zone, overcome their fears and develop critical skills that will catapult them into their next level of professional and p...

PS154: How’s the Weather from 2017-12-28T10:00

In this podcast, Bernard discusses several ways to stay focused on what is truly important.

PS153: Breaking Up the Monotony from 2017-12-25T10:00

Bernard talks about changing up your schedule, activity or habits to see things from a different perspective, spark your creativity and change your life.

PS152: You Are Successful from 2017-12-21T10:00

Bernard encourages his listeners to recognize the success that they've already and identify the habits that have led them to being successful.

PS151: Motivation from 2017-12-18T10:00

In this podcast, Bernard shares simple tips on how to stay motivated and positive in life.

PS150: Overwhelmed from 2017-12-14T10:00

Bernard discusses his own coping techniques when he is overwhelmed with life's expectations.

PS149: Gustena Jaubert from 2017-12-11T10:00

In this podcast, Bernard interviews the World Skills Silver Medalist in Hairdressing, Justine Gaubert. Among other topics, Ms. Gaubert shares what she sees as the difference between American and...

PS148: Jude Grayson Interview from 2017-12-07T10:00

Bernard interviews entrepreneur and 7 time martial arts national champion, Jude Grayson. In this information-packed podcast, Mr Grayson shares his success story with detailed facts, figures and ...

PS147: Making Movies from 2017-12-04T10:00

Bernard recounts his experience as part of a hair replacement promo piece that was filmed in New York and shares how I-movies are leveling the playing field for small businesses to compete in ad...

PS146: Behind the scenes of Martial Vivot from 2017-11-30T10:00

Bernard shares his experience and the business lessons he learned at the upscale men’s salon, Martial Vivot.

PS145: Martial Vivot Interview from 2017-11-27T10:00

Martial Vivot is a highly trained and skilled men's hair stylist from Paris, France who currently charges $420 for a men's haircut in New York City. In this interview, he shares his story includ...

PS144: Sarah Ashley Interview from 2017-11-23T10:00

Extensionist Sarah Ashley reveals her secrets to building a successful business and offers advice to stylists just starting out in the industry.

PS143: Salon Remodel from 2017-11-20T10:00

Bernard uses this podcast to share his experience with remodeling his own salon and offers some advice as to how to keep it a positive experience for everyone.

PS142: True or False from 2017-11-16T10:00

Bernard passionately discusses hair extensions and the misconception that they are damaging to the client's hair.

PS141: Celebrity Interview Nicole Obert from 2017-11-13T10:00

Bernard interviews Nicole Obert, runner up on Bravo's Shear Genius:Season 2 and is currently an official member of the Wella New York Fashion Week Team. In 2007, Nicole’s dream brought her to Ne...

PS140: Know Your Strength from 2017-11-06T10:00

Bernard discusses the importance of calculating the cost of learning new and difficult skills....including the investment of both time and money.

PS139: Becoming Profitable from 2017-11-02T09:00

This motivating podcast explores the reason behind The Profitable Stylist and how applying the principles Bernard teaches can change your future.

PS138: Giving from 2017-10-30T09:00

To follow up on his previous podcast about giving away free services, Bernard discusses having a plan to give back in your community on a regular basis.

PS137: Family for Free? from 2017-10-26T09:00

Bernard discusses the challenges, possibilities and realities of giving services away for free to family and friends.

PS 136: Go Facebook Live from 2017-10-23T09:00

In this podcast, Bernard encourages his listeners to utilize Facebook Live as an additional way to build a social media following.

PS135: The Most Important Thing from 2017-10-19T09:00

This podcast dives deep into the best way to track customers - both current and future - so that you get the best return on your marketing dollar.

PS134: Random Thoughts from 2017-10-16T09:00

Bernard shares some early morning thoughts on some highly effective advertising strategies that he's recently stumbled upon.

PS133: Go Live Today from 2017-10-12T09:00

This podcast encourages listeners to face their fears and Go Live on Facebook! Bernard explains the advantages of connecting with your audience in such a personal way and suggests several topics...

PS132: Facbook Live from 2017-10-09T09:00

Bernard's excited about the latest social media platform that he's been experimenting with ---Facebook live! He gives his listeners some tips and tricks that he's discovered along the way to bui...

PS131: School's Out from 2017-10-05T09:00

Bernard recalls a recent visit to local school and shares about his experience with the students. In particular, he explains why he decided to let a student cut his hair and the lesson we can al...

PS130: Go To School! from 2017-10-02T09:00

In this podcast, Bernard discusses why he is passionate about motivating students that are still in cosmetology school.

PS129: Why Haven't You Done This Yet? from 2017-09-28T09:00

Bernard shares a story about his recent experience with an extremely busy stylist and revisits the concept of raising your prices when you are booked solid.

PS128: He Still Loves It! from 2017-09-25T09:00

This podcast explores how passion is a driving force in any business. The level of commitment and enthusiasm that you have for your craft will directly impact your success when developing a clie...

PS127: I Quit! from 2017-09-21T09:00

Bernard recalls a recent salon disaster that he uses as a teachable moment for a new stylist.

PS126: I Went Back To Work from 2017-09-18T09:00

Bernard is energized after spending a day back behind the chair and he shares how the experience renewed his passion for the industry.

PS125: Fresh Start from 2017-09-14T09:00

Bernard takes a refreshingly honest approach in discussing his New Year's resolutions and the benefits and pitfalls of accountability when setting goals.

PS124: The Details from 2017-09-11T09:00

Bernard recalls his own experience at a local diner to discuss the importance of paying attention to detail when working with clients.

PS123: Teach Something from 2017-09-07T09:00

Sharing your knowledge with someone else is not only rewarding but humbling. Bernard discusses how teaching others reminds him of how much he's been taught and helped along the way.

PS122: I'm Scared from 2017-09-04T09:00

Bernard talks about the different emotions he has regarding an upcoming video series that he will be participating in soon. He explores how those feelings can be used as the motivation and energ...

PS121: Interview with Shannon King from 2017-08-31T09:00

Powerhouse hairdresser Shannon King shares his inspirational story of success in the beauty industry while discussing his roles as stylist, educator, consultant and salon owner.

PS120: One Little Thing from 2017-08-28T09:00

Bernard offers a new way of looking at educational opportunities - finding value in learning one little thing!

PS119: Stress from 2017-08-24T09:00

Bernard tackles the subject of stress and how handling stress is a skill that is developed over time.

PS118: Have You Heard? from 2017-08-21T09:00

This podcast revisits the idea of having the right attitude toward donating your time and talents toward building your clientele.

PS117: Sharing a Secret from 2017-08-17T09:00

Bernard shares his secret to success ---- automated systems. Systems are an essential part of consistency and can help you overcome everything from human error to procrastination.

PS116: You Tube vs Hands-On Training from 2017-08-14T09:00

Bernard discusses the important roles both hands-on and video training can have in education.

PS115: Results After the Action from 2017-08-10T09:00

Bernard delivers an in depth explanation of his proven marketing system that can help any stylist build a clientele quickly.

PS114: William Whatley from 2016-12-08T10:00

Bernard interviews celebrity stylist and TV personality, William Whatley. His inspirational story in the beauty industry is sure to motivate listeners to reach the next level success in their ow...

PS113: Cruisin' the Coast from 2016-12-05T10:00

Bernard shares about his experience at Cruisin' the Coast with the family and encourages his listeners to find something fun to enjoy with their family.

PS112: Miss USA from 2016-12-01T10:00

Bernard discusses his recent involvement in helping several contestants compete in the upcoming Miss USA pageant.

PS111: Pay Part 2 from 2016-11-28T10:00

Bernard concludes his segment on pay by discussing innovative ways to pay new stylists in the salon.

PS110: Do You Juice? from 2016-11-24T10:00

Bernard shares one of his healthy passions with listeners - juicing!

PS109: Pay Structures from 2016-11-21T10:00

Bernard reviews the pros and cons of different pay structures in the industry including booth rental, commission and team based pay.

PS108: I Love My Job! from 2016-11-17T10:00

Bernard discusses the pros and cons of the industry and why it has served him so well over the years.

PS107: You Never Know from 2016-11-14T10:00

Bernard encourages listeners to attend and even volunteer at hair events around the country because "you never know" exactly what benefits will come from it!

PS106: It's Lost Forever from 2016-11-10T10:00

Time. Bernard discusses how our most valuable asset in the salon industry must be carefully managed to maximize our success.

PS105: Networking Still Works from 2016-11-07T10:00

This podcast discusses how networking at various charity events can be beneficial to building your business for years into the future.

PS104: Jealousy from 2016-11-03T09:00

Bernard discusses jealousy and how it can often hinder life goals and authentic relationships.

PS103: Have You Lost It? from 2016-10-31T09:00

Bernard encourages listeners to reexamine the purpose behind what they do every day and rediscover their passion in the process.

PS102: Get A Coach from 2016-08-18T09:00

Bernard encourages even experienced stylists and seasoned business owners to seek out a professional coach, consultant or mentor to reach the next level of success.

PS101: Marketing vs Gambling from 2016-08-08T09:00

Bernard discusses his love of gambling and how many people spend money on marketing their business like they are gambling - without researching the odds or tracking results.

PS100: Do You Still Dream? from 2016-08-04T09:00

Bernard explores the lost art of dreaming as an integral part of growing a successful business. He encourages listeners to dream BIG and not limit their vision to what they believe is realistic....

PS99: New Habits from 2016-08-01T09:00

Bernard explains how introducing positive, healthy habits into your daily routine can help you eliminate the negative, unhealthy behaviors you may be struggling with.

PS98: Ask Questions from 2016-07-28T09:00

Bernard teaches listeners how to improve their sales and consultation skills by continuing to ask questions throughout the process.

PS97: If Only I Had.... from 2016-07-25T09:00

This podcast dispels the myth that so many people believe....If only I had X, then I could get Y. Bernard encourages listeners to stop waiting and start working toward their goals.

PS96: Unplugged from 2016-07-21T09:00

Bernard reflects on his recent vacation to Costa Rica and how time away can help you gain invaluable perspective on your life and business.

PS95: It's Automatic from 2016-07-18T09:00

This podcast explains how and why automated systems can help a business become more successful through consistency.

PS94: Deeper into Facebook from 2016-07-14T09:00

Bernard delves into the different types of Facebook pages and how to use them to your advantage.

PS93: Basic Extension Placement from 2016-07-11T09:00

Bernard reveals his own unique extension placement system and shares the experiences and lessons that have led to its development.

PS92: Ask More Questions from 2016-07-07T09:00

In this podcast, Bernard explains the power of asking questions and offers specific strategies to make your consultations and services more effective.

PS91: My Attitude is Better from 2016-07-04T09:00

Bernard reflects on his own positive attitude and the external influences that have recently helped rejuvenate him.

PS90: Personal Challenge from 2016-06-30T09:00

It's important to challenge yourself - in both business and personal areas - but it sometimes take a little extra motivation. Bernard recommends using a coach to help you reach whatever goals yo...

PS89: Interview with Sacha Quarles from 2016-06-27T09:00

Bernard interviews Sacha Quarles, the go-to stylist for fashion, print, television, and film stars for over a decade. His career catapulted as key hairstylist for the HBO hit TV series Sex and t...

PS88: You Do Have Something to Teach from 2016-06-23T09:00

Bernard believes that everyone has valuable information and skills that they can share with others and encourages his listeners to do so. To further support his point, he shares his shampooing t...

PS87: Have Fun from 2016-06-20T09:00

It's important to stay motivated and excited about the industry you are in! Bernard recalls his own recent experience at a Paul Mitchell Cosmetology School that reignited his passion for the sal...

PS86: Business Cards Are Stupid from 2016-06-16T09:00

Bernard explores the digital marketing tools that are making business cards obsolete.

PS85: Do the Right Thing from 2016-06-13T09:00

Bernard reflects on a recent experience that highlights his message : do the right thing.

PS84: How to Find an Assistant from 2016-06-09T09:00

Bernard explains his strategy for finding an assistant from local cosmetology schools.

PS83: DON'T do it for the MONEY! from 2016-06-06T09:00

This podcast encourages stylists to use integrity and personal growth, not money, as the basis for decision making and business building.

PS82: I Love Selling from 2016-06-02T09:00

Selling is the foundation of any successful career and it's imperative that stylists overcome any fear or bias they may have associated with it.

PS81: Social Proof from 2016-05-30T09:00

Bernard teaches about the psychological phenomenon social proof and how it propels trends in the industry.

PS80: Use YouTube from 2016-05-26T09:00

Bernard discusses the power of YouTube and encourages listeners to utilize its potential in their personal and professional lives.

PS79: Get Excited from 2016-05-23T09:00

Bernard discusses how important it is to have hobbies and interests to keep life exciting!

PS78: It Won't Be Perfect from 2016-05-19T09:00

This podcast encourages stylists to incorporate an assistant in building their business and offers specific strategies to making it a successful endeavor!

PS77: You Gotta Believe from 2016-05-16T09:00

Bernard stresses the importance of believing in your worth as a stylist and the value of the service that you provide as key components in a successful business.

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PS76: Old Fashioned Marketing from 2016-05-12T09:00

PS75: Write It Down Or..... from 2016-05-09T09:00

Bernard shares why he believes keeping electronic lists is essential to his success.

PS74: My Favorite Apps from 2016-05-05T09:00

Bernard shares his favorite tech apps that can help build your business and streamline your life!

PS73: Be Happy! from 2016-05-02T09:00

Bernard discusses happiness and how we can choose to embrace a positive life approach....or not.

PS72: Visit a School from 2016-04-28T09:00

Bernard encourages stylists to visit cosmetology schools and offer students practical insights into the realities of the salon industry.

PS71: Go To A Hair Show from 2016-04-25T09:00

Bernard is energized after attending the ABS hair show in Chicago and recalls his weekend experience for listeners.

PS70: Mine the Diamonds In Your Field from 2016-04-21T09:00

Bernard explains how to find success by committing to your passion and polishing the skills you need to excel.

PS69: Customer Service from 2016-04-18T09:00

Bernard discusses consultation, anticipation and communication as the keys to effective customer service.

PS68: Modern Salon from 2016-04-14T09:00

Bernard discusses his experience with Modern Salon and expands on the story he alluded to in the piece he submitted to the magazine.

PS67: Nebraska from 2016-04-11T09:00

Bernard discusses the controversial topic of continuing education in our industry as he heads to Nebraska to offer a hair extension class for a large group.

PS66: Modern Salon is Calling from 2016-04-07T09:00

Bernard shares his exciting experience of being contacted by Modern Salon.

PS65: Talking to Strangers from 2016-04-04T09:00

Bernard reminisces on his own fear of talking to strangers and shares his strategies on how to conquer it and be assertive in building a successful clientele.

PS64: All The World's A Stage from 2016-03-31T09:00

Bernard discusses how important enthusiasm and a positive attitude are when interacting with clients - regardless of how you actually feel!

PS63: Building Your Clientele for Free from 2016-03-28T09:00

In this podcast, Bernard outlines his proven method for quickly building a clientele with virtually no out of pocket expense.

PS62: Get New Clients from 2016-03-24T09:00

Bernard discusses how applying systems to building a clientele is the key to success.

PS61: How Much Should I Charge for That Service? from 2016-03-21T09:00

Bernard explores the different approaches to setting prices for salon services and discusses the pros and cons of each.

PS60: How to Train an Assistant from 2016-03-17T09:00

This podcast explores the specific services an assistant should be trained in and the order in which to arrange their training.

PS59: Getting Help from 2016-03-14T09:00

One way to reach the next level of success is to hire an assistant. Bernard discusses the benefits of hiring one, how to choose the right person and creative ways to compensate your assistant.

PS58: Are You Mature? from 2016-03-10T10:00

Bernard explores several different personality types and how appreciating diversity is a sign of maturity.

PS57: Do It! from 2016-03-07T10:00

This podcast focuses on implementing systems to ensure regular marketing events for your salon to increase your salon presence in the community.

PS56: Mistake #9 pt.2 from 2016-03-03T10:00

PS55: Mistake #9 from 2016-02-29T10:00

PS54: Mistake #8 from 2016-02-25T10:00

Bernard explains why relying on passive marketing - such as word of mouth - is the eighth biggest mistake stylists make when building their income.  This podcast offers several ideas on how to a...

PS53: Mistake #7 from 2016-02-22T10:00

This podcast explains why it is important to have a portfolio of your work and encourages stylists to utilize the latest technology when doing so. 

PS52: Mistake #6 from 2016-02-18T10:00

Bernard discusses why being out of stock is a critical mistake when building your business and offers several suggestions on how to avoid this common loss of revenue.

PS51: Mistake #5 from 2016-02-15T10:00

Bernard may surprise listeners in this podcast as he reveals the fifth mistake stylists often make in building their business - thinking big. He explains that focusing on the small profitable se...

PS49: Mistake #4 from 2016-02-11T10:00

Bernard exposes the fourth mistake many stylists make when building their business: not practicing what you preach. He emphasizes the importance of focusing on your own appearance and style whil...

PS48: Mistake #3 from 2016-02-08T10:00

Bernard reveals the third mistake in the series - Using Your Phone. He reminds stylists to be more aware of how professional their phone answering/messaging systems sound and encourages them to ...

PS47: Mistake #2 from 2016-02-04T10:00

Bernard reveals the second mistake stylists often make when trying to build their business - not utilizing free marketing materials. Bernard explains the how and why of using the free promotiona...

PS46: The #1 Mistake Is.... from 2016-02-01T10:00

This podcast is the first of a ten part series outlining the 10 Critical Mistakes hairdressers make when building their business. Mistake #1: Not Displaying Your Credentials. Bernard explains wh...

PS45: Get In The Game from 2016-01-28T10:00

A podcast about using the latest social media apps and the tools available to increase your online presence. 

PS44: In The Beginning..... from 2016-01-25T10:00

Bernard gives a general overview of the evolution of the hair industry to better understand current and future trends.

PS43: The Price of Success from 2016-01-21T10:00

PS42: Offering Hair Replacement vs. Hair Extensions from 2016-01-18T10:00

Bernard explains the logistical differences between offering hair replacement and hair extension services in the salon.

PS41: Do You Want To Control Your Own Destiny from 2016-01-14T10:00

Bernard emphasizes and illustrates the importance of being proactive and taking control of your career. Don't just wait for customers to call you - call them! Make it happen!

PS40: Quality and Origin of Human Hair from 2016-01-11T10:00

Bernard explores where and how human hair is sourced from around the world  and the processes that can impact the quality of the hair.

PS39: Human vs Synthetic Extensions from 2016-01-07T10:00

Bernard discusses the pros and cons of using human vs synthetic hair extensions.

PS38: Hair Replacement from 2016-01-04T10:00

Bernard explains what non-surgical hair replacement is in relation to the cosmetology industry and how it can be a profitable service that stylists can offer their clients.

PS37: Inspect to Respect from 2015-12-31T10:00

Bernard explains how and why tracking key performance indicators in your business will fuel growth.

PS36: What am I Doing Now? from 2015-12-28T10:00

Bernard shares his current passion - teaching hair extensions to stylists across the country.

PS35: My Personal Hair Extension Business from 2015-12-24T10:00

Bernard discusses how his personal hair extension business has grown, transitioned and progressed over the years.

PS34: To Own or Not To Own - That is the Question from 2015-12-21T10:00

Bernard navigates the complex dilemma many stylists face - whether or not to open their own salon. He discusses the pros, cons and insider secrets of being a salon owner. 

PS33: Monetize Your Audience from 2015-12-17T10:00

Bernard explains how to build an income base using your knowledge and experience in any industry.

PS32: Build an Audience from 2015-12-14T10:00

Bernard dives into the importance of building an audience beyond your own clientele.

PS31: Giving it away from 2015-12-10T10:00

Bernard encourages stylists to freely share their knowledge and passion with others and explains how rewarding and mutually beneficial the experience can be.

PS30: Be the Most Expensive in Your City from 2015-12-07T10:00

Bernard discusses how to price your services in any market and why it is necessary to regularly raise your prices to stay profitable.

PS29: Social Media from 2015-12-03T10:00

Bernard focuses on social media as an essential tool in marketing in the hair industry today.

PS28: Using Technology in Your Business from 2015-11-30T10:00

Bernard explains the importance of using the latest technology to market and improve your business.

PS27: Specialize in One Service from 2015-11-26T10:00

Bernard talks about his experience in specializing in hair extensions and how that transformed his business.

PS26: Perfecting the Client Journey from 2015-11-23T10:00

As part of the stylists' journey, you must perfect the client experience! Bernard explains how taking the time to specialize in your craft is an essential part of becoming profitable.

PS25: Am I at the Right Job? from 2015-11-19T10:00

Bernard travels along the stylists' journey with a discussion about the different types of salons and the pros and cons of working at each.

PS24: The Stylists Journey from 2015-11-16T10:00

After completing the Client Journey series, Bernard introduces the Stylist Journey - a look at the different career paths and choices available in the industry.

PS23: Color Disasters from 2015-11-12T10:00

Bernard recants a recent color disaster in his salon and offers a few tips along the way to help others avoid the same costly mistake!

PS22: Staying in Touch from 2015-11-09T10:00

Keeping in touch with your client in between appointments can increase the likelihood of them returning. Bernard reveals his 3 points of contact plan that you can easily incorporate into your ow...

PS21: Journey to the Front Desk from 2015-11-05T10:00

We continue our journey with a review of how the front desk impacts the customer experience.

PS20: Improving the Service from 2015-11-02T10:00

Bernard focuses on several ways you can improve the service you provide to clients including advanced education, the art of conversation and developing a relationship with the clients.

PS19: Shampooing Your Way to a Clientele from 2015-10-29T09:00

Bernard offers a tutorial on how to give an amazing shampoo and how that simple service can be the foundation for building a loyal clientele.

PS18: The Journey Continues....Consultation from 2015-10-26T09:00

Bernard is passionate about the customer consultation. He explains in detail why it is so important to take the time to do one before each service with both new and repeat clients.

PS17: Customer Care from 2015-10-22T09:00

Bernard focuses on customer service with specific suggestions on anticipating and fulfilling your clients' needs.

PS16: The Journey Begins - Sales and Marketing from 2015-10-19T09:00

Bernard explores the first step on the customer journey - sales and marketing. He explains the difference between the two concepts and offers practical ideas on how to build your clientele.

PS15: Let's Get Physical from 2015-10-15T09:00

This podcast focuses on maintaining a balanced lifestyle and the importance of incorporating physical activity into your daily routine.

PS14: Accountability from 2015-10-12T09:00

Bernard explains how an accountability partner can help you set and achieve goals in your personal and professional life.

PS13: All About Authority from 2015-10-08T09:00

Bernard discusses the principles of authority and how respecting authority can help your business thrive!

PS12: The Grass IS Always Greener on the Other Side from 2015-10-05T09:00

Bernard encourages stylists to focus on and nurture their own business and to not be distracted by the success of others.

PS11: The Customer Journey from 2015-10-01T09:00

Bernard breaks down the customer journey into individual parts that can be examined and evaluated to make the overall experience better for your client and more profitable for you.

PS10: The Success Triangle from 2015-09-28T09:00

Bernard discusses the Success Triangle and its fundamental principles of price, service and quality. You may be shocked (and relieved!) to learn that you can't deliver on all three and maintain ...

PS9: Motivation is Like Taking a Bath from 2015-09-24T09:00

Bernard discusses how important staying motivated can be to your success as a stylist. He offers a range of ideas from podcasts to hair shows that will excite and inspire you to reach the next l...

PS8: Should New Stylists Get Walk Ins? from 2015-09-21T09:00

Walk-ins are a valuable asset to your salon and they should be trusted to those stylists that have proven themselves. Bernard explains why new stylists shouldn't be given your walk in clients an...

PS7: Why You Should Teach Your Clients How To Apply Their Own Color from 2015-09-17T09:00

Bernard explains how sharing your hair techniques with clients can actually help your business by building trust, goodwill and improving your overall image.

PS6: Keep Calm and Raise your Prices from 2015-09-14T09:00

In this podcast, Bernard will help you overcome the guilt, fear and pitfalls of raising your prices. Use his salon-tested tips on the how, when and why and give yourself the raise you deserve!

PS5: Rescheduling on Steroids from 2015-09-10T08:00

Bernard discusses the financial and organizational benefits of scheduling your customers' appointments for the entire year.

PS4: How to keep your clients, pt. 2 from 2015-09-07T09:00

Bernard continues his discussion regarding client retention and pre-booking their next appointm...

PS3: How to keep your clients from 2015-09-03T16:14:06

Learn how to retain your customers by building a better relationship with them. Bernard offers strategic talking points that help develop relationships and effectively communicate with your clie...

PS2: Building a clientele from 2015-09-03T16:12:17

Bernard covers how stylists can build a solid clientele in 8 months by adding one new client a day! He reveals how many clients it takes the average stylist to be booked solid and offers marketi...

PS1: Welcome to The Profitable Stylist from 2015-09-03T16:05:49

In this first podcast of the series get to know Bernard Ory, host of the Profitable Stylist. This podcast will provide stylists with a road map for success including specific strategies for buil...