Podcasts by The Publisher Lab
A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.
Further podcasts by The Publisher Lab
Podcast on the topic Wirtschaft
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New Rules for AI Content, Battle Against Ad Blockers & Ranking Improvements | Publisher Lab Ep. 46 from 2023-12-07T20:00
Dive into the digital news revolution with Manny, Terrence, and John on our latest podcast episode! They dissect the surge of TikTok news and AI's role on YouTube, sharing their own media ha...
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OpenAI's Future, Google Bard Analyzes YouTube Videos, & Advertiser Boycotts | Publisher Lab Ep. 45 from 2023-11-30T20:22:05
Join Tyler Bishop & guest, John Cole, as they dive into the pulse of the publishing world on the Publisher Lab podcast. This episode zooms in on Sam Altman's return to OpenAI and its soa...
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Google vs Microsoft, X’s Algorithm Shift, & AI Energy Demand | Publisher Lab Ep. 44 from 2023-11-23T20:00
Join Tyler Bishop & Manny Ramos to explore Microsoft's growing role in publishing and AI's rise on the Publisher Lab podcast. They dive into Google's "Notes", the Googl...
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Google's Review Update & Publishers' Rights in AI News Use | Publisher Lab Ep. 43 from 2023-11-16T20:00
Join Manny, Piper, and Terrence as they tackle Google's latest Reviews Update and its fight against AI scams and copyright fraud. Discover how these changes affect publishers and the critica...
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Adapting to Change, AI’s Impact, & Third-Party Cookie Data Leak Dilemma | Publisher Lab Ep. 42 from 2023-11-09T20:00
Join Tyler Bishop & special guest ,John Cole, on this week’s Publisher Lab podcast for a special journey through our history and a future shaped by AI! They explore AI's transformative p...
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Google's CEO Testifies, Musk's Media Moves, AI Ethics & Red-Teaming | Publisher Lab Ep. 41 from 2023-11-02T18:33:51
Stay ahead in the digital sphere with the Publisher Lab podcast! Join hosts Tyler Bishop & Manny Ramos as they delve into pressing topics: Google's antitrust trial defenses, Elon Musk...
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Google's Chrome Twist, X’s Shift, & Anti-AI Push Back | Publisher Lab Ep. 40 from 2023-10-26T19:00
Join Tyler Bishop and Manny Ramos as they dive into Google's strategy to push search beyond its typical realm, spotlighting Chrome's address bar innovations. They tackle Twitter's pr...
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Google To Defend AI Users From Copyright | Publisher Lab Ep. 39 from 2023-10-19T20:15:49
Join Manny Ramos, Zach Ashmun, and Terrance Timmons as they dive into Google's "Helpful Content" update and its implications on AI content. They also stress the human-AI collaborat...
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Another Google Update & Stricter Rules for Email Senders | Publisher Lab Ep. 38 from 2023-10-12T19:00
Join Tyler Bishop & Manny Ramos as they unpack the latest Google core update and its ripple effects in digital publishing. Discover why prioritizing user needs is key and delve into Google&#...
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TV's Decline vs. Digital Surge: Navigating the Ad Shift for Publisher Success | Publisher Lab Ep. 37 from 2023-10-05T19:00
Join Tyler Bishop & Manny as they delve into the publishing industry's hot topics. Dive deep into the Google antitrust trial, uncover revelations from leaked emails, and unpack Bing'...
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Unraveling the SEO Web: AI, Broken Links, and the Future of Publishing | Publisher Lab Ep. 36 from 2023-09-28T19:00
Tyler Bishop and SEO Specialist, Zach Ashmun, explore SEO's crucial role for publishers. They discuss AI, the value of unique content, and Google's AI stance. Zach shares his SEO experti...
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U.S. Govt. and Tech Giants Discuss AI Regulation | Publisher Lab Ep. 35 from 2023-09-21T19:00
In the Publisher Lab podcast, Tyler Bishop and Manny cover the antitrust trial against Google, discussing US Justice Department accusations, Google's strategic deals with companies like Appl...
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Impact of Charter-Disney Negotiations: Bundling vs Unbundling | Publisher Lab Ep. 34 from 2023-09-14T19:00
In the Publisher Lab podcast, Tyler Bishop and Manny Ramos address digital publishing's evolution, touching on Google's EU gatekeeper status, legal news influencing Elon Musk and content...
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Major Websites Blocking AI Web Crawlers | Publisher Lab Ep. 33 from 2023-09-07T19:00
In this episode, Tyler Bishop and Manny Ramos explore advertising, digital publishing, issues with monetization-driven websites, and delays in adopting new video ad standards. They discuss X'...
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AI Nutritional Labels (feat Trevor Tevel) | Publisher Lab Ep. 32 from 2023-08-31T19:00
Welcome back to the Publisher Lab! Host Tyler Bishop is joined by guest Trevor Tevel, an expert in the publishing world, as they discuss gearing up for a successful Q4. Unpacking the holiday sea...
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Navigating the Complexities of Content Protection and Copyright | Publisher Lab Ep. 31 from 2023-08-24T20:00
In this podcast episode of "The Publisher Lab," host Tyler Bishop and Manny Ramos discuss various topics related to publishing and the web. They cover Microsoft Bing's struggle to ...
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The Most Impactful Change in Digital Publishing & More | Publisher Lab Ep. 30 from 2023-08-17T20:00
In this podcast episode, Tyler Bishop and Manny Ramos discuss the changes in the world of digital publishing, focusing on Google Search's new "From Publishers You Follow" section. ...
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Unleashing the Creative Power of AI in Publishing | Publisher Lab Ep. 29 from 2023-08-10T21:31:41
In this podcast episode, Tyler and Manny discuss the impact of generative AI on copyright and the limitations of using watermarks to protect content. They also explore the application of AI in t...
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Nurturing Creativity & Productivity in Content Creation (ft. Darnay Luckie) | Publisher Lab Ep. 28 from 2023-08-03T20:00
In this podcast episode, Tyler Bishop is joined by Darnay Luckie, to discuss various topics including their backgrounds, creativity, time management, and the impact of AI on content creation. Lu...
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Navigating The Evolving Publishing Landscape | Publisher Lab Ep. 27 from 2023-07-27T20:00
Join Tyler Bishop & Ezoic’s Director of Business Development, Piper Lofrano, as they discuss the changes in the industry over the past decade, including the rise of social media platforms an...
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Unraveling the Mystery of Google's Search Ranking Algorithm | Publisher Lab Ep. 26 from 2023-07-20T20:00
Join Tyler Bishop, T-600, & Producer Manny as they discuss the concerns of ad buyers regarding YouTube's violation of standards and the need for stricter content moderation, Elon Musk...
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Unlocking the Secrets of AI: How It Can Help (and Hinder) Your SEO | Publisher Lab Ep. 25 from 2023-07-13T20:00
Join Tyler Bishop and Whitney Wright as they discuss Twitter blocking links to threads, the transatlantic data deal between the EU & the US, and the limitations of using AI, specifically Cha...
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Will AI Replace Search Engines? Exploring the Future of Online Search | Publisher Lab Ep. 24 from 2023-07-06T21:31:34
Join Tyler and Whitney as they talk about the new social media app, Threads by Meta (Facebook), sharing their initial thoughts and speculating on its potential success. As well as, the use of AI...
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Google In Hot Water with YouTube Ads: The Scoop On What's Happening | Publisher Lab Ep. 23 from 2023-06-29T20:00
Join Tyler and Whitney as they navigate the ever-changing landscape of digital marketing, share insights, and keep you up to date with the latest news. Are you struggling to keep up with the cha...
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The Most Overused Term in Tech: AI | Publisher Lab EP. 22 from 2023-06-22T22:02:21
Are you concerned about your privacy online? Do you know what you're agreeing to when you click "agree" on the terms and conditions? In this episode of the Publisher Lab podcast, h...
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EU delays AI Chatbot, Facebook Traffic is Falling, & Making Money on YouTube Just Got Easier from 2023-06-15T22:10:36
Tyler and Whitney are both back in The Publisher Lab from separate super-secret remote locations. This week they discuss the EU’s delay of their AI chatbot, why Facebook’s traffic is falling and...
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Wordpress AI Generator, Chat GPT-5 not training, & SEO’s not impressed with Google Search from 2023-06-08T21:00:25
Tyler and Whitney are back in The Publisher Lab and discuss the advancement of AI and how it can help digital publishers. They share their thoughts on Wordpress’s new AI content generator, OpenA...
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YouTube’s Algorithm in 2023, Google’s Generative Experience, & Declining Traffic A Major Concern from 2023-06-01T20:00:59
Tyler and Whitney return to the Publisher Lab after being out for a few weeks. This week they discuss what you need to know about YouTube’s algorithm in 2023. They also discuss Google Search Gen...
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Google generative AI, Google's Topic Authority System, & Analytic insights from an Ezoic expert from 2023-05-25T20:00:25
Anthony hosts this week’s Publisher Lab and welcomes Ezoic’s Business Intelligence Analyst, Terrence Timmons. This week they talk about Google’s plans for integrating AI into Search, Performance...
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Google & Microsoft bulk up with AI, LinkedIn overtaking Facebook, & Ad Rates increasing from 2023-05-18T20:00:20
Tyler and Anthony are back this week to discuss the big moves that Google and Microsoft have been making by integrating AI into their products. LinkedIn is overtaking Facebook in content discove...
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AI makes us rethink authenticity, Microsoft's AI Chat Monetization, & changes to Google Search from 2023-05-11T21:29:57
Tyler Bishop welcomes Whitney back to the Publisher Lab. This week they discuss how AI is making us rethink what we consider “authentic”. Microsoft unveils a new potential revenue stream for pub...
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Google’s E-E-A-T, New capabilities in YouTube Shorts, & AI meeting at the White House from 2023-05-04T20:00:01
Tyler Bishop welcomes Anthony Moore back to the Publisher Lab. This week they discuss Google’s use of factors to determine E-E-A-T and ChatGPT is up against the human experience. YouTube Shorts ...
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Meta’s expensive error, Google to use generative AI to make ads, & Google retires 4 ranking systems from 2023-04-27T20:00:13
Tyler Bishop and Whitney Wright are back this week to discuss the bug/error that caused Meta to heavily overspend past daily spending caps. Also, Google plans to use generative AI to create ads,...
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Google tests privacy-focused tech, copyright for AI content, & Google planning new search engine from 2023-04-20T20:00:48
Tyler Bishop and Whitney Wright are back this week to discuss the results of Google Ad’s tests of their privacy-focused tech. They also follow up on AI legislation to discuss who owns the copyri...
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Search to evolve over next 10 years, legal woes for ChatGPT & AI, & value of Facebook to publishers from 2023-04-13T21:30:19
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s speculation of how search will evolve in the next 10 years, ChatGPT and generative AI are facing legal troubles ...
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Google to focus on Bard, UK publishers sue Google, & growth of Amazon digital advertising from 2023-04-06T20:00:20
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s company reorganizing to prioritize Bard, meanwhile the UK publishers sue Google for lost revenues. They also cov...
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Core update misconceptions, Bing gaining on Google’s search lead, & Elon Musk urges an AI pause from 2023-03-30T20:00:41
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s March 2023 Broad Core Update compared to previous updates and misconceptions about how it affects publishers. Th...
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March Google algorithm update, new terms & conditions for ad industry, & programmatic market shifts from 2023-03-23T20:00:42
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s March 2023 Broad Core Update and how publishers can expect to be affected, the ad industry's effort to revis...
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Meta’s Twitter replacement, GPT-4, & TikTok enters search ad market from 2023-03-16T22:08:38
Tyler Bishop and Whitney Wright are back to discuss this week to discuss Meta’s new attempt to replace Twitter, the release of OpenAI’s GPT-4 and where Google is in the AI race, Tik Tok entering...
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Duck Duck Go’s New AI, Investing in Newsletters, Using AI for SEO, & Ad Spending Sees an Increase from 2023-03-09T23:57:09
Tyler Bishop and Whitney Wright are back to discuss Duck Duck Go’s new generative AI “Duck Duck Assist”, Slack’s involvement in the AI race, and expectations for AI’s use as an SEO tool to grow ...
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Gen Z and Apple, 9 years of the Google algorithm, & AI’s anticipated impact on agencies & publishers from 2023-03-02T22:32:37
Tyler Bishop is back to co-host this week’s episode of the Publisher Lab with Whitney Wright. This time around, the duo discuss how Gen Z’s loyalty to Apple will likely leverage the company’s ab...
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Benefits of PMP Deals, Advertisers Stay on Google as New Competitors Emerge, & ChatGPT as a SEO Tool from 2023-02-24T00:27:07
Whitney Wright welcomes a special guest, Anthony Moore, to the Publisher Lab and they discuss PMP deals and how they benefit publishers, Google’s concern about falling behind in the AI race whil...
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The Rise of Generative AI and Meta Ad-Targeting Transparency from 2023-02-16T23:30:47
Tyler Bishop and Whitney Wright are back to discuss generative AI once more, both how Google views AI-generated content and the potential harm it could have on the internet. Additionally, they t...
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Clickbait & Malicious Ads, Microsoft’s ChatGPT, and Google Announces Bard from 2023-02-09T23:31:19
Welcome back to the Publisher Lab! This week, Tyler Bishop and Whitney Wright are here to discuss how to handle the growing problem with clickbait and malicious ads, in addition to more informat...
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ChatGPT - SEO, Search Design, and Can You Protect Your Content? from 2023-02-03T00:00:57
Tyler Bishop and Whitney Wright are back in this episode of The Publisher Lab to discuss what everyone is talking about—ChatGPT! ChatGPT is the fastest-growing application EVER with 100 million ...
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A New Era of Search and AI, Plus a Google Antitrust Lawsuit from 2023-01-26T23:50:25
The Publisher Lab is back! Tyler Bishop and Whitney Wright discuss how TikTok is changing the way Gen-Z approaches search and the continued partnership between Microsoft and OpenAI to make AI ac...
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How Cookies Impact Advertising's Future w/ Simon Andrews (addictive! London) from 2020-12-15T22:44:38
Tyler Bishop (Ezoic, CMO) gets into the future of online advertising and how the major platforms are battling 3rd-party cookies with addictive! London's, Simon Andrews. The duo delightfully touc...
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Government Report Outlines Google's Anti-Competitive Practices & Why Quartz's May Regret Pivoting to Subscription from 2020-10-15T21:30:03
Tyler and Shelby discuss a new government report that accuses Google of creating its market dominance through anti-competitive behavior. They also talk about how Quartz's revenue has declined by...
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Travel Ad Spend Increases in Europe & Google's Impending Limited Ads Feature from 2020-10-08T21:52:47
Shelby is joined by Whitney Wright to discuss how ad spend for the travel industry is starting to increase ad spend in Europe as tourism starts to reboot and how 26% of U.S. adults turn to Youtu...
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New Google Web Stories WordPress Plugin & Facebook Post Frequencies from 2020-10-01T19:54:09
Tyler and Shelby discuss how Facebook seemingly punishes publishers for posting at the wrong frequencies by withholding posts from Facebook's news feed. They also talk about Google's new Web Sto...
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U.S. Ad Rates Hit All-Time Peak & Creating Content for Younger Audiences from 2020-09-29T20:17:12
Tyler and Shelby discuss how the U.S. ad economy has increased for the first time since March and how ad rates have hit an all-time peak before the holiday season. They also talk about different...
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The Fallout of the Taboola-Outbrain Merger & New Strategies for Content Ideas from 2020-09-17T21:33:59
Tyler and Shelby discuss why the Taboola-Outbrain merger was called off and different ways to come up with new content. They also talk about the importance of keywords in domains.
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Is Publishing Pivoting Back to Contextual & Why Web Core Vitals Aren't Important for Ranking from 2020-09-10T21:36:31
Tyler and Shelby discuss how publishers are eyeing contextual ads for increasing revenue and how the U.S. Department of Justice is expected to pursue Google with antitrust charges. They also tal...
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A Revenue Rebound for Programmatic Publishers & The Platforms Battling with Publishers (and Each Other) from 2020-09-03T23:59
Tyler is joined by Whitney Wright to discuss how programmatic publishers are continuing to see a healthy rebound in revenue after the fallout of COVID-19. They also talk about how Facebook, Appl...
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Global Ad Rates & How TikTok is Getting Closer to Publishers from 2020-08-06T18:25:10
Shelby is joined by Whitney Wright to discuss how ad rates around the world are fairing compared to last year and how TikTok is trying to build a stronger relationship with publishers. They also to...
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Taboola & Outbrain Get Closer to Merging & The Fashion Industry's Comeback to Advertising from 2020-07-30T14:02:56
Tyler and Shelby discuss how the U.S. Department of Justice has cleared Taboola and Outbrain's plan to merge. They also talk about how fashion and retail brands are returning to advertising and the...
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New Google Discover Guidelines & How Youtube Videos Rank in Google Search from 2020-07-23T14:00:29
Tyler and Shelby discuss how the Google Discover help document was updated to include E-A-T and more. They also talk about Google reportedly pushesYoutube over other rivals and a study of click-thr...
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Publishers Facing More Late Payments & Driving Traffic with Google Image Search from 2020-07-16T14:00:16
Tyler and Shelby discuss how there is a new way to drive traffic to websites through a new update to Google Image Search. They also talk about how publishers are reporting an increase in late payme...
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Content and Audience Growth Strategies w/BestTechie.com from 2020-07-08T19:05:20
Shelby is joined by the Founder of BestTechie, Jeff Weisbein, to discuss how he's grown his website after starting in 2003 at just 13 years old.
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Google Reveals its Fees Across Ad Products & Advertising's Return to "Normal" from 2020-06-30T13:00:22
Shelby and Sarah discuss how Google is sharing new information about its take rate and how Instagram is expected to surpass Twitter as a popular news source. They also talk about how digital advert...
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How Google's Confirm Click Penalty Affect Ad Revenue & The Future of AMP from 2020-06-18T13:00:22
Tyler and Shelby discuss Google Adsense's confirm click penalty and how it affects ad revenue and the future of AMP after Google announced new plans for highlighted stories. They also talk about ho...
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Tips for Hosting Webinars & How National Geographic Adapts its Instagram Feed from 2020-06-11T13:00:21
Shelby and Whitney discuss how Google has rolled out the web page highlight feature for HTML pages. They also talk about how National Geographic has adapted its Instagram strategy over 16 years and...
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Google's New Core Web Vitals and IGTV's New Monetization Offerings from 2020-06-03T20:34:11
Tyler and Shelby discuss how the speed report has been replaced by Core Web Vitals in Google Search Console. They also talk about Instagram's new monetization partnership with content creators.
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Google Chrome to Block Resource Heavy Ads & The Influx of 'Bad Ads' from 2020-05-27T19:33:39
Tyler and Shelby discuss how Google Chrome is planning to block resource-heavy ads and how fewer advertisers means more bad ads in the programmatic market. They also talk about how US antitrust reg...
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How Some Publishers are Combating Low Ad Rates & Newsletter Strategies from 2020-05-20T14:00:23
Tyler and Shelby talk about the importance of focusing on reader retention and how some publishers are pulling ad inventory to protect their ad rates. They also discuss some strategies for a succes...
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Travel Publishers Turning to Virtual Travel Experiences & The Newest Google Core Algorithm Update from 2020-05-14T01:08:04
Tyler and Shelby discuss how Travel publications have turned to virtual travel experiences and service journalism and how sports publisher Action Network has adapted their content without live spor...
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Instagram Wins Out on Recent Social Media Spike & The WSJ's New Personal Finance Site from 2020-05-05T14:00:24
In this solo episode, Tyler discusses how Instagram has seen the greatest gains from the recent spike in social media usage. He also talks about how Reddit is testing a new chatting feature in some...
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Scaling Your Digital Properties w/Passive Income Geek from 2020-04-30T14:00:28
For this special episode, Tyler sits down with Morten Storgaard from Income School Geek to discuss his method for scaling digital properties that he's developed for over 10 years. Check out Morte...
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Commerce Content for Changes in Consumer Demand & How to Appropriately Use Clickbait Titles from 2020-04-28T20:14:24
Tyler and Shelby talk about a new menu feature in the COVID-19 Google SERP that some SEOs think are here to stay. They also discuss how Future Publishing is adapting its commerce content to changin...
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Amazon Cuts Affiliate Payouts & Google Being Forced to Pay French News Publishers for Content from 2020-04-21T23:27:25
Tyler and Shelby discuss how Amazon recently slash payouts to their affiliates. They also talk about how Betches is providing 'Quarantainment' to their readers and how Google recently lost a case t...
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How Food Publishers are Helping the Restaurant Industry & Teen Vogue's Virtual Prom from 2020-04-09T23:39:37
Tyler and Shelby discuss how Teen Vogue is engaging their audience by hosting a virtual prom and how food publishers are giving back to the restaurant industry. They also talk about Bing's new snip...
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Why Snopes Can't Handle the New Surge of Misinformation & The New Chrome 81 Update from 2020-04-07T14:00:13
Tyler and Shelby discuss how sports media companies are getting creative without any live games. They also talk about how Snopes.com can't keep up with misinformation while ad rates slide and the n...
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Ad Rate Expectations for Q2 & User Behavior on the Open Web from 2020-03-31T14:00:22
Tyler and Shelby discuss a new study that compares user behavior and attitude while browsing the open web versus browsing social platforms. They also talk about how ad rates are expected to tank at...
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How to Grow Your Digital Portfolio w/One Hour Professor from 2020-03-26T20:34:13
For this special episode, Tyler Bishop is joined by Ron Stefanski from One Hour Professor to discuss how to he has grown his digital portfolio which includes seven websites and a successful Youtube...
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How Publishers are Handling the Coronavirus Pandemic from 2020-03-23T22:51:33
Tyler and Shelby discuss how The Weather Channel is customizing its programming in response to the pandemic and how many publishers are taking down their paywalls for coronavirus related content. T...
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How to Build a Successful Youtube Channel w/Niche Site Projects from 2020-03-19T23:07:06
For this special episode, Tyler Bishop is joined by Doug Cunnington from Niche Site Project to discuss how to launch a successful Youtube Channel. They dive into how to get started, what metrics to...
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GDPR and Antitrust Investigations & New Voice Features on Android from 2020-03-17T14:00:18
Tyler and Shelby discuss investigations surrounding GDPR violations from ad tech companies and how Congress is tightening down on antitrust. They also talk about Android's new voice feature, which ...
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How COVID-19 is Effecting Publishers & Google's New FAQ Markup Guidelines from 2020-03-10T14:00
Tyler and Shelby are joined again by John Cole to discuss how The New York Times is expecting ad revenue to decrease due to the coronavirus outbreak. They also talk about Buzzfeed's new texting cam...
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The Rise of Programmatic & Google's Patent Application to Categorize Websites from 2020-03-03T15:00
Tyler and Shelby are joined by John Cole to discuss the rise of programmatic and how Famous Birthdays have been able to build a media company on the back of programmatic ads. They also talk about G...
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Youtube Testing Donations, Complex's New E-Course & Tips for Content Marketing from 2020-02-25T15:00
Tyler and Shelby talk about how Youtube testing a new form of monetization which lets creators earn money directly from viewers and how Complex is working the Parsons School of Design for an online...
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The Need States that Influence Search & Content for Gen Z vs Millennials from 2020-02-19T15:00
Tyler and Shelby discuss research conducted by Google which suggests that 6 different need states influence search behavior and differences between GenZ and Millennials when it comes to content. Th...
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How Publishers Are Partnering w/Starbucks, TikTok Rivals & What Influences Search Clickthrough from 2020-02-11T15:00:10
Tyler and Shelby discuss how publishers are partnering with Starbucks to gain new readers and how Google has launched a new short-form video app to rival TikTok. They also talk about a new survey o...
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Top Digital Content Trends, Auto-Refreshing Ad & The Newest Ad Free Subscription Service from 2020-02-04T14:00:10
Tyler and Shelby talk about Scroll, the new subscription service offering ad-free access to hundreds of websites. They also discuss the growing use of auto-refreshing ads, Google Search Console's n...
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Google Search Redesign, Rich Snippets & Spotify's Playlists for Pets from 2020-01-28T14:00
Tyler and Shelby discuss Google's new desktop search redesign and how webpages with featured snippets no longer appear twice on the first page of organic search results. They also talk about how Sp...
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January 2020 Google Core Update, Mobile Ad Blocking & The Demise of College Humor from 2020-01-21T01:07:57
Shelby is joined by special guest Suthe Mani to discuss Google's latest core update and how 50% of news publishers are planning for subscriptions. They also talk about mobile ad blockers and how Co...
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Testing Bilingual Content, How to Gain IG Followers & the Most Engaging Topics from 2019 from 2020-01-14T14:00:02
Tyler and Shelby discuss how USA Today is testing bilingual content with a new series. They also talk about the most engaging topics from last year, tips on writing headlines that drive traffic and...
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Trends in Digital Publishing: Looking Back at 2019 & Looking Forward to 2020 from 2020-01-07T14:00:09
In this special holiday episode, Tyler takes a look back at 2019 trends in digital publishing that were predicted like publishers using mixed-revenue models and increased governmental privacy compl...
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How Spotify Uses Personalized Data, Media Stats from Nov '19, and Unsplash's Sponsored Images from 2019-12-17T15:00:33
Tyler and Shelby cover some media stats about Tiktok, podcasts, and media consumption. They also discuss how Spotify is using user data to connect with their audience and Unsplash's unique way of s...
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Black Friday Ad Revenue Index, Bloomberg Hurt By Political Coverage & Programmatic Trends in 2020 from 2019-12-10T14:00:03
Tyler and Shelby discuss Black Friday and its effects on the ad revenue index, how Bloomberg news hurts brand with one-sided political coverage, and what food media is doing right for sustainable m...
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How Users Navigate Search, Gift Guide Strategies, and Twitter Now Allows 'Hide Replies' to Tweets from 2019-12-03T14:00:03
Tyler and Shelby discuss how users navigate search features and what it means for SEO, how publishers are updating their gift guide strategies to stay competitive on search and social, and that the...
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Instagram Adds "Reels" Feature, Chrome Warns of Mixed Content, & The Atlantic's Subscriber-Only App from 2019-11-26T19:55:40
Tyler is joined by Suthe as they discuss how Instagram adds new features for publishers called "Reels" that appear to be them taking on TikTok, how publishers are trying new tactics to sell their d...
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Delish Doubles Site Traffic, Apple's 'Link Decoration' Update, & Google Chrome's New Badge of Shame from 2019-11-19T14:00:13
Tyler is joined by Suthe this week as they discuss how Delish doubles site traffic by focusing on search, the impact of Apple's latest privacy update thwarting 'link decoration', and they answer th...
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R.I.P. Deadspin, Google Search Console Rolls Out Speed Report, and Google's New WordPress Plugin from 2019-11-12T14:00:03
Tyler and Shelby discuss the death of Deadspin, how Google Search Console is beginning to roll out Speed Report, and Google has a new WordPress plugin. They also discuss how Immediate Media tests a...
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New FTC Rules, USA Today Rebuilds Its Website, and the Google BERT Update from 2019-11-05T17:00:02
Tyler and Shelby discuss how the new Federal Trade Commission rules are starting to crack down on fake social media followers, likes, and fake reviews. USA Today also rebuilds its website. They als...
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Publishers Roll Out Impeachment Content, Side Platforms Success, and Top Ways to Promote Your Blog from 2019-10-29T18:41:56
Tyler and Shelby discuss how publishers are rolling out impeachment newsletters and podcasts, the unexpected ways publishers have been finding success with side platforms, and the top ways to promo...
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Google's New Snippet Controls, Re-engaging Dormant Email Subscribers, and Pubtelligence Recap from 2019-10-22T16:00:12
Tyler and Shelby discuss Google's new snippet controls, how publishers are re-engaging dormant email subscribers, and how Bon Appetit is treating editors like influencers. They also recap Pubtellig...
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Tips for Starting a Newsletter, FB Settles Over Inflated Video Stats Lawsuit, and Google to Use AI from 2019-10-15T17:27:47
Tyler and Shelby discuss 3 tips for starting a newsletter, that recently FB agrees to pay advertisers over inflated video stats, and how Google will use AI to determine how often site visitors see ...
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Google's September Core Update, Burda Media Cutting Ad Clutter, and Yoast Updates Snippet Features from 2019-10-08T17:47:28
Tyler and Shelby discuss the details of Google's September Core update and how Google says it will exclude French publishers from search results. They also discuss how the Yoast update will opt use...
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Programmatic Advertising Growth in Europe & the U.S. House Antitrust Panel Seeks Documents from GAFA from 2019-10-01T13:00:14
Tyler and Shelby are joined by John Cole and Paul Cassar of Ezoic to discuss that despite GDPR, programmatic advertising is still growing in Europe, the U.S. House antitrust panel is seeking docume...
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Stats from 3.25 Billion Site Visits, CTR from 5 Million Google Visits, and Short-Term CPM Spikes from 2019-09-24T16:00:16
Tyler and Shelby are joined by John Cole, COO of Ezoic to discuss the top takeaway and statistics from 3.25 billion site visits, the click-through rate findings from 5 million Google Search results...
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Google Tweaks its Algorithm, GiveMeSports' Improved Page Speed, and Google's No Follow Changes from 2019-09-18T19:45:35
Tyler and Shelby discuss how Google tweaks its algorithm to highlight "original reporting" in search results, how sports publisher GiveMeSports credits improved page speed for direct traffic jump o...
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Emerging Trends in Buying & Selling Websites with EmpireFlippers.com from 2019-09-10T18:26:45
Tyler and Shelby are joined by special guest Gregory Elfrink, Head of Marketing at Empire Flippers, to discuss all things buying and selling websites, emerging trends, and advice for publishers on ...
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The NYT's Struggles with Digital, Issues with Google's Ad Tracking Research & Content Seasonality from 2019-09-05T19:02:57
Tyler and Shelby discuss how The New York Times is expecting a decline in ad revenue this quarter and why publishers are questioning Google's ad tracking research. They also talk about how video p...
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Facebook's 'Off-Facebook' Activity Tool, Google Highlighting Content, and Apple and Anti-Tracking from 2019-08-27T17:16:49
Tyler and Whitney discuss Facebook's new 'Off-Facebook' activity tool, Google tests a new highlighting content on-site feature, and Apple and its relation to anti-tracking. They also discuss Google...
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Voting with Wallets, France's GAFA Digital Tax, and California's GDPR from 2019-08-22T00:40:36
Tyler and Whitney discuss how 80% of consumers said they would reduce or stop buying a product if it were advertised alongside dangerous or extreme content, France's digital tax on GAFA (Google, Am...
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Instagram bans HYP3R, Using Polls to Increase CTR, and Search Marketing Returns to Human Interaction from 2019-08-13T17:08:30
Tyler and Whitney discuss how Instagram bans ad supplier HYP3R for data collection, The Financial Times increases retention by using polls at the end of newsletters, and 4 things you should know be...
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'Dark Social' and Ways to Improve Your SEO in 2019 from 2019-08-09T00:09:44
Tyler and Whitney discuss how 77.5% of shares are on 'dark social' and they also cover some ways to improve your SEO in 2019 from Backlinko.
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Facebook's 'Like' Button a GDPR risk, One-Question Surveys, and Hearst's Ad Buying Platform from 2019-08-02T00:50:58
Tyler and Whitney discuss how Facebook's 'Like' button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building a self-serv...
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Privacy Regulations, DuckDuckGo, and Quality Content Over Quantity from 2019-07-26T03:48:39
Tyler and Whitney discuss privacy regulations like California's version of GDPR going live on Jan. 1st, DuckDuckGo's Q2 growth, and how the New York Times and UK News are choosing quality content o...
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LinkedIn's Future, Google's Algorithm Updates, and Chrome Closes Incognito Loophole from 2019-07-20T00:40:32
Tyler and Whitney discuss LinkedIn's evolution from just a job market to becoming a place for businesses to brand themselves, changes to Google's algorithms in 2019, and Google Chrome closing a maj...
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Twitter Poll: Browsing Data, Paid Subscriptions, Google's Evolution & More from 2019-07-11T22:48:32
Tyler is joined by Allen and Sarah to discuss the results of a recent poll they held on Twitter. The poll questions asked users about their browsing data, whether they pay for news subscriptions, t...
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The War for Streaming Video, Social Media Blackout & Breaking up Big Tech from 2019-07-05T20:31:36
Tyler is joined by Allen and Sarah this week as they discuss the war for streaming video, the future of PMPs, and how Google is no longer supporting no-index directive in robots.txt files. They als...
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The Danger of Commodity Content in 2019 from 2019-06-29T16:47:23
Tyler and Shelby discuss the dangers of commodity content in an era in which Google's no-click searchers are on the rise. Learn why the evolution of search engines is both an area of concern and op...
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Push Notifications & Owned Commerce Models from 2019-06-21T23:31:34
Tyler and Shelby are joined by John Cole to discuss how publishers are using push notifications and desktop web notifications to engage with users. They also talk about how many media companies hav...
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Google's Domain Diversity Update & How the NYT Uses Puzzles for Engagement from 2019-06-15T03:35:50
Tyler and Shelby are joined by John Cole to discuss a recent report that states that Googles has made $4.7 billion dollars from news publishers and how the rise of consumers searching for news has ...
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Google's June 2019 Core Update & How Targeted Ads Impact Publishers from 2019-06-07T17:35:43
Tyler and Shelby discuss the recent rollout of Google's pre-announced June 2019 Core Update and Search Engine Land's new and improved SEO periodic table. They also talk about how targeted ads impac...
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Time Spent on Platforms & The Importance of White Hat SEO from 2019-05-31T20:56:13
Tyler and Shelby discuss how adults in the United States are expected to spend less time on Facebook and Google and how ESPN has launched a new weekly SnapChat show. They also talk about how Cars.c...
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All Things Video w/ Silicon Valley Graphic Designer from 2019-05-24T20:47:09
Tyler and Shelby are joined by Ronny Cuxun to discuss how the costs of branded video production have increased for publishers. They also talk about whether brands should include captions and subtit...
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Closing Comment Sections, SEO & Insights into Time to Interactive from 2019-05-17T18:37:04
Tyler and Shelby discuss how the New York Times has doubled down on reader comments and how Time to Interact (TTI) impacts website revenue and performance. They also talk about the first episode of...
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New Structured Data Markups & Appealing to Millennials from 2019-05-10T21:36:42
Tyler and Shelby talk about how Google may follow Apple's lead in implementing anti-tracking updates and how Google has also released developer docs on how to add "How-To" and "FAQ" structured data...
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Buying & Selling Websites w/ EmpireFlippers.com from 2019-05-03T13:00:29
Tyler and Shelby are joined by a special guest, Mike Swigunski, from Empire Flippers to discuss his top tips for buying and selling websites.
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How User Behavior Changes Across Platforms from 2019-04-26T22:25:18
Tyler and Shelby discuss how the most active 10% of Twitter users account for 80% of tweets. They also talk about a survey of 1,400 google searchers and how digital publishers are utilizing TikTok....
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Bot Traffic, AMP Updates & Utilizing LinkedIn from 2019-04-19T21:26:40
Tyler and Shelby talk about how bots accounted for nearly 40% of online traffic in 2018 and how BBC News is utilizing LinkedIn for user-generated content. They also talk about some updates from Goo...
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How Bloggers Measure Success in 2019 from 2019-04-12T21:42:23
Tyler and Shelby discuss an in-depth article about blog statistics in 2019 and how AccuWeather has increased video views on their digital properties.
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Sponsored Content & Content Strategy with BikeRumor.com from 2019-04-05T13:00:12
Tyler and Shelby are joined by a special guest, Tyler Benedict from BikeRumor.com, to discuss content strategy and how to provide value to advertisers and readers through sponsored content.
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New Government Regulations in Digital Publishing from 2019-03-29T22:25:42
Tyler and Shelby talk about how the majority of publishers have not started preparing for the California Consumer Privacy Act and how the European Parliament just passed two new articles that tight...
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Video, Mobile & The Google March Core Update from 2019-03-22T20:15:24
Tyler and Shelby go over some highlights from Pubtelligence New York and how the Google March core search algorithm update affected digital publishers. They also discuss how Bloomberg has been able...
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Why Publishers Should Pay Attention to 'Story' Formats from 2019-03-19T19:19:52
Tyler and Shelby talk about how digital publishers have an opportunity to take advantage of using 'story' formats to engage users. They also discuss how reading preferences differ among users and t...
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What Google's Move to First-Price Auction Means for Publishers from 2019-03-08T20:01:43
Tyler and Shelby discuss Google's announcement to shift to first-price auction and Apple's anti-tracking update. They also talk about how European publishers are struggling with subscription and ho...
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Digital Ad Spend, Content Personalization & SEO from 2019-03-01T23:17:01
Tyler and Shelby talk about how digital ad spend is predicted to increase by 19% this year and how non-secure HTTP messages negatively affect user behavior and perception. They also discuss a new a...
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Episode 69 - Common Fallacies in Digital Publishing from 2019-02-22T14:00:25
Tyler and Shelby discuss rankings for 'Your Money Your Life' pages and how publishers are expected to increase content production this year. They also talk about Apple's new subscription media serv...
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Episode 68 - Why Publishers Can't Rely on Social Platforms from 2019-02-15T22:58:27
Tyler and Shelby discuss how The Telegraph acquires and retains users and how Business Insider is integrating Taboola Feed to give readers a social-style content experience. They also talk about ho...
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Episode 67 - Domain Authority & Google's Search Domination from 2019-02-08T23:46:13
Tyler and Shelby talk about domain authority and how Google's domination in the search landscape has led to a shrinkage of click-through opportunities in both the United States and Europe. They als...
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Episode 66 - Invest in Engagement, But Measure It Too from 2019-02-01T19:59:41
Tyler and Shelby discuss how leading publishers invest more in engagement than acquisition and how Glamour is planning a new site redesign to help build user habit. They also talk about how Buzzfee...
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Episode 65 - Artificial Intelligence, AMP, & Ad Blockers from 2019-01-25T23:44:17
Tyler and Whitney sit down to discuss findings regarding revenue, traffic, and EPMV from Ezoic's 2019 Publisher Performance Report. They also talk about Google's proposal to ban third-party ad-bloc...
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Episode 64 - Building Brand Loyalty & The Rise of PWA from 2019-01-18T21:51:56
Tyler and Shelby discuss a new WordPress platform for local news organizations and how the Coalition for Better Ads has announced their plans to roll out their standards internationally. They also ...
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Episode 63 - Traditional, Digital, & Social Media from 2019-01-11T21:43:23
Shelby is joined by a special guest, Whitney Wright, to discuss six trends that are predicted to define media in 2019. They also talk about Twitter's plans to change the platform for users and publ...
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Episode 62 - Popular Trends from 2018 & Upcoming Trends for 2019 from 2019-01-05T00:04:36
Tyler breaks down the upcoming digital publishing trends for 2019, while Shelby shares popular Youtube trends from 2018. They also discuss search ads and Instagram's redesign misstep.
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Episode 61 - How to Speed Up Wordpress Websites & Optimize for Google Discover from 2018-12-22T00:51:54
Tyler and Shelby discuss the different social media trends from Facebook's Rising Trends for 2019 Report and how social media has outpaced print in news consumption. Tyler shares some ways to speed...
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Episode 60 - SEO Efficiency & Programmatic Ads from 2018-12-17T20:25:31
Tyler and Shelby talk about the Wordpress 5 release and how digital ad fraud increases as the holidays approach. They also discuss reoccurring SEO tasks that digital publishers should stay on top o...
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Podcast 59 - How Data Science Relates to Digital Publishing w/ Dr. Greg Starek from 2018-12-07T20:03:22
Tyler and Shelby are joined by Dr. Greg Starek to talk about his time as a data scientist in the digital publishing industry.
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Episode 58 - Strategize for 2019 & Beyond from 2018-11-30T14:00:14
Tyler and Shelby talk about two different ways readers like to consume the news and how both Brit+Co and The Washington Post have each announced a new podcast series. Shelby shares what UK digital ...
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Episode 57 - Digital Media News & Updates from 2018-11-23T14:00:14
Tyler and Shelby talk about Glamour Magazine's pivot from print to full digital and Google's new feature that allows users to comment on search results. They also discuss the use of data to boost r...
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Episode 56 - Platforms, Publishing, & SEO from 2018-11-16T22:02
Tyler and Shelby discuss how digital publishers are turning to Reddit to engage with their audience and how Facebook has scraped connected TV ads. They also talk about which platforms publishers sa...
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Episode 55 - Staying on Top of Industry Trends from 2018-11-09T14:00:38
Tyler and Shelby talk about Google's announcement to eliminate ads on websites with "abusive experiences". They also discuss Google's new release of documents to help Lazy Loading and a study that ...
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Episode 54 - Lessons Learned from 10+ Years of Blogging w/ Kristen Howerton from 2018-11-02T17:42:05
Kristen Howerton from RageAgainstTheMinivan.com joins Tyler and Shelby to discuss the lessons she's learned throughout a decade of blogging. From the evolution of blogs to how to monetize podcasts,...
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Episode 53 - Digital Publishers Must Add Value from 2018-10-26T13:00:14
Tyler and Shelby join John Cole in London to discuss why it is important for digital publishers to add value to their audience. They also talk about the benefits of partnerships with other publishe...
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Episode 52 - It Pays Off to Know Your Audience from 2018-10-19T18:09:05
Tyler and Shelby discuss how The Washington Post is testing user experience and how digital publishers can use memes to promote engagement among their audience. Tyler breaks down the difference bet...
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Episode 51 - Know Your Audience to Grow Your Audience from 2018-10-12T13:00:29
Tyler and Shelby talk about Snapchat's new episodic shows and how to use polls and surveys to engage users. They also discuss how New York Magazine is combining sections to launch a new website and...
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Episode 50 - Personalizing Content for Users from 2018-10-05T16:25:05
Tyler and Shelby discuss Netflix's plans to let viewers choose storylines for shows and movies. They also talk about a new, limited edition newsletter from The New York Times and how a Danish publi...
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Episode 49 - Interacting w/ Users & Google's New Search Strategy from 2018-09-28T20:19:19
Tyler and Shelby talk about Bloomberg's move to launch a media organization off of Twitter and how ABC's News plans to increase their live-stream video audience. Shelby breaks down Google's new sea...
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Episode 48 - What Digital Publishers Should Know For Q4 from 2018-09-21T13:00:06
Tyler and Shelby talk about Bing's new release of AMP pages for news websites. They also discuss the new trend of episodic videos on IGTV and Snapchat's new feature that allows publishers access to...
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Episode 47 - All Things Digital w/ Former Hearst Executive from 2018-09-14T21:21:10
Former Hearst UK Chief Digital Officer, Paul Cassar, joins Tyler and Shelby to discuss the difference in engagement for above and below the fold ads. They also talk about launching brands on Instag...
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Episode 46 - Amazon, Facebook, & Google Updates from 2018-09-07T19:39:10
Tyler and Shelby dive into Amazon's rebranding move toward Amazon Advertising. They also talk about the Facebook Watch's international debut and other big players in the video industry. They discus...
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Episode 45 - How Facebook is Testing Organic Content from 2018-08-31T13:00:06
Tyler and Shelby discuss Facebook's tool which conducts multivariant tests on organic content. They also talk about recent findings which report that only one-third of publishers see a boost in tra...
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Episode 44 - Google Search Console & The Power of Social Media from 2018-08-24T12:00:38
Tyler and Shelby go over new features that have been added to Google Search Console. They talk about Twitch's plan to ditch ad-free streaming and the power of video and social media.
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Episode 43 - Google Search News & User Engagement from 2018-08-17T13:00:38
Tyler and Shelby discuss news about Google Search results. They cover changes to snippet formats and 'Cameos on Google' and Tyler shares how this may affect publishers in the future. They also talk...
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Episode 42 - Core Algorithm Update Breakdown & Latest News from 2018-08-09T23:37:18
Tyler breaks down the recent Google Core Algorithm Update. He looks into what sites were affected and offers advice to those that may have experienced decreases in their rankings. He also dives in ...
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Episode 41 - What to Do After The Google Core Algorithm Update from 2018-08-03T18:02:34
Tyler shares what you can (and can't) do after Google's new core algorithm update, while Shelby shares some recommendations from Google on non-AMP articles. They talk about the importance of SEO an...
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Episode 40 - How to Please Users, Advertisers & Google from 2018-07-27T17:45:01
Tyler and Shelby discuss Google's updated quality rating guidelines (or lack thereof) and the enforcement of ads.txt by advertisers. Tyler also dives into how to buy website traffic and whether you...
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Episode 39 - Amazon Twitch and an EU Power Trip from 2018-07-20T13:00:14
Shelby shares a couple of Google updates, while Tyler talks about the reality of copyright policies. They also discuss the Washington Post's move onto Twitch, a platform for live-stream gaming.
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Episode 38 - Reputation Matters (For Digital Publishers Too) from 2018-07-13T13:00:14
Tyler and Shelby talk about Google's new speed update and the increase of mobile web consumption. They also discuss the importance of brand safety, the responsibility of producing legitimate conten...
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Episode 37 - Loyalty Goes A Long Way from 2018-07-06T21:43:41
Tyler, John, and Shelby sit down to discuss Facebook's subscription services, and what it really takes to switch to a subscription-based business model. They also talk about The New York Time's ven...
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Episode 36 - Acquisitions, Ad Blockers & Ad Spend from 2018-06-29T18:52:48
John Cole returns to The Publisher Lab and joins Tyler and Shelby to discuss AT&T's acquisition of AppNexus and life after GDPR. They talk about mobile ad blockers and Google's new URL tool, while ...
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Episode 35 - Lights, Camera, Content! from 2018-06-22T17:32:43
Tyler and Shelby discuss the launch of IGTV and Bing's Visual Search. They also talk about how publishers are banding together to help advertisers and how emotional loyalty increases ad engagement.
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Episode 34 - Compliance & Defiance In The Publishing World from 2018-06-15T17:32:21
Tyler & Shelby talk about GDPR compliance, and defiance on both the publisher and ad network level. They also discuss importance of creating a satisfying user experience.
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Episode 33 - The Data That Will Drive 2018 from 2017-12-12T16:19:38
John Cole does a live broadcast of The Publisher Lab in London. He shares insights into some of the most important math in digital publishing and discussing what data will likely drive the industry...
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Episode 32 - Here Comes Q4! from 2017-11-15T22:51:32
Tyler talks about the dynamic of Q4 in the online advertising industry and discusses why this is critical for publishers. He dives deep into seasonality and how publishers can iron out the differen...
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Episode 31 - The Mobile Web Episode from 2017-11-07T01:01:56
Tyler talks about modern hacks for building a mobile website that generates more traffic than competitors. He discusses how to actually address pagespeed concerns and emphasizes the value of struct...
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Episode 30 - How to Spot Stupid SEO Advice & More from 2017-10-31T00:14:16
Tyler discusses the prevalence of bad/outdated SEO advice in the marketplace and offers insights on what matters the most right now. He also delves into ADs.txt, avoiding fraud, and how to maximize...
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Episode 29 - The Future Freaks Me Out from 2017-06-21T16:40:33
John and Tyler discuss the latest duopoly trends from new industry research. What does Amazons growth in the space mean for publishers? Tyler and John talk about where digital publishers can thrive...
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Episode 28 - Facebook Publishing Horror Stories With Josh Boram from 2017-06-08T23:52:25
Tyler sits down with Josh Boram, founder of MeowPost, to discuss the recent deletion of their Facebook page. Josh discusses the series of events that led to the deletion of his account, what he had...
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Episode 27 - Google AMP & How Websites Should Evolve from 2017-06-05T16:28:12
John & Tyler discuss the benefits and drawbacks of AMP (John recently spoke about this at SMX). They also dig into some recent Mark Zuckerberg quotes about platform evolution and what it means for ...
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Episode 26 - Do This, Not That! from 2017-05-11T14:52:26
John & Tyler discuss outdated, ineffective, and harmful digital publishing practices, and what digital publishers should be doing instead. They dig deep into SEO, technical site issues, and marketi...
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Episode 25 - Bright Futures For Publishers That Take Care of Their Users from 2017-05-05T15:14:19
John & Tyler talk about all the different reasons why the publishing industry is set to reward digital publishers that are going the extra mile to take care of users. They discuss some of the indus...
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Episode 24 - Content Strategy With GearJunkie.com from 2017-05-04T16:43:48
Tyler is joined by Stephen Regenold from GearJunkie.com. Stephen talks about his journalistic background, how he got started with GearJunkie over a decade ago, and the approach he has taken with c...
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Episode 23 - Ad Blocking & Data-Driven Decisions from 2017-05-03T00:43:37
Tyler & John talk about Google's recent news of the potential addition of ad blockers in the next edition of Chrome. They dive deep into how modern publishers should be thinking about data and disc...
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Episode 22 - Google, Facebook, & Publishing in 2017 from 2017-04-24T12:49:53
Tyler and John are joined by Data Scientist, Dr. Greg Starek, as they discuss the latest news related to facebook, Google, and the world of online publishing. The team looks closely at the duopoly ...
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Episode 21 - The Google AMP Conference from 2017-03-15T23:41:02
Ohad Tzur joins Tyler & John once again to talk about the Google AMP Conference that was recently held in New York. Ohad breaks down the AMP roadmap and highlights some mobile trends that were made...
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Episode 20 - Digital Publishers Deal With The Duopoly from 2017-03-08T23:08:33
John & Tyler discuss the challenges that digital publishers face from the Duopoly (Facebook and Google). They dive deep into the unique differences that local and global publishers are facing now a...
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Episode 19 - Trends In SEO, Ad Rates, & More from 2017-03-03T00:30:49
John & Tyler discuss trends in SEO, ad rates, and more as they dive deeper into the "duopoloy" this week. The duo talks about how to work alongside platforms like Facebook and Google to grow your d...
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Episode 18 - Testing Your Way To The Top from 2017-02-23T17:32:30
John and Tyler discuss all the fascinating lessons they've learned about testing things on the web over the past decade. The crew dives deep into how to do proper testing; while ignoring common cog...
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Episode 17 - Publishing Tips With Jon Dykstra from 2017-02-14T18:07:07
Tyler and John sit down with professional publisher Jon Dykstra. Jon shares his unique insights into how he has successfully built, managed, and grown niche websites over the past decade. Jon discu...
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Episode 16 - Monetization and The Future of AMP from 2017-02-07T17:47:11
John and Tyler sit down to discuss the growing complexity inside the digital publishing space, then dig in deep talking about the future of Google AMP. Tyler explains what publishers need to be wat...
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Episode 15 - Marketing with the Financial Times from 2017-02-01T22:12:39
Joanna Edwards, Head of Marketing at the Financial Times, sits down with Tyler to discuss what it's like to market a subscription-based model in 2017. Tyler and Joanna dig deep into the marketing c...
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Episode 14 - Suranga (VC) from Balderton Capital Shares Growth Secrets from 2017-01-25T09:22:16
Suranga Chandratillake, General Partner, at Balderton Capital joins John and Tyler to talk about his experiences in advertising technology, the state of digital media, and his methodology for evalu...
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Episode 13 - Successful (& Unsuccessful) Website Growth Strategies from 2017-01-12T18:30:25
John & Tyler discuss some of the most successful and unsuccessful strategies they've seen publishers and website owners use to grow their site. They dive deep into SEO, content creation, website in...
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Episode 12 - How Site Owners Should Spend Their Time from 2017-01-03T18:39:31
John and Tyler discuss how publishers and site owners should be spending their time. They talk about everything from website infrastructure to content creation and monetization strategies. Tyler an...
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Episode 11 - Site Marketing & Social Success from 2016-12-27T19:37:22
John & Tyler dig deep into successful website marketing tactics. They discuss how to share content ethically, how to add thousands of visitors through social media, and breakdown the successful eff...
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Episode 10 - 12 Hot Trends for 2017 from 2016-12-19T17:49:10
John and Tyler highlight what they expect to be the 12 hottest publishing and website trends in 2017. They discuss how to get ahead of these things and prosper in the new year. The most organized p...
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Episode 9 - Seasonality & Digital Ad Trends from 2016-12-13T16:12:08
John & Tyler talk about the effect that seasonality has on ad revenue for website owners. During the holidays there's always a big boom, but is that boom getting bigger? The guys also breakdown oth...
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Episode 8 - Talking Google W/ Former Googler from 2016-12-07T23:50:07
John and Tyler sit down with Ohad Tzur — former Googler who worked on organizational partnerships; including many for publishers. Ohad shares insights on how things work at Google and provides some...
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Episode 7 - UX and Landing Pages For Better Revenue from 2016-11-17T19:10:11
Tyler & John dig deep into how UX affects monetization and how to best measure it objectively. They also discuss a little-known secret for discovering who your most valuable website viewers are and...
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Episode 6 - Making Money & AdTech from 2016-11-09T23:16:52
Tyler and John talk about how to really know if you're making more money on your website online. They highlight the power of EPMV as a metric and discuss the dirty world of AdTech and what the Guar...
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Episode 5 - Top Publishing News from 2016-11-01T14:59:34
John and Tyler look back at the Publisher Forum and talk about the latest news and controversies in the world of online publishing including; Google AMP, The Guardian buying their own ad inventory,...
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Episode 4 - The Scary Podcast w/ Rocket Scientist from 2016-09-29T21:31:24
In this episode, John & Tyler have an actual rocket scientist join them. DNS, nameservers and the alike probably don’t need that level of a resource but we figured it was best to overboard with a s...
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Episode 3 - Everything You Need To Know About Content from 2016-09-16T00:00
In this episode, John & Tyler have a guest join them to talk about web content. They give the final word on what quality content is and share a few tips for creating content that ranks well organic...
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Episode 2 - The Complete SEO Show + Our Favorite Site Tools from 2016-09-08T14:19:18
John & Tyler tackle all the things that affect SEO and dive deep into how to benefit from Google's algorithm and its changes. They look closely at common, low hanging fruit that exists on most site...
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Episode 1 - Flipping Sites, Testing Ads, & Building Businesses from 2016-09-05T16:39:15
This week features a deep dive with Ezoic co-founder, John Cole. He tells the story of how Ezoic got started, how they raised funds by growing website ad revenue, and reveals the secrets of ad test...
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