064 : The psychology of advertising with Adam Ferrier - a podcast by Ray Milidoni & Matt Romania

In this deep dive edition, Adam Ferrier helps us understand the principles of psychology to make better advertising and business decisions. We explore co-creation as a strategy, the IKEA effect, building a social mechanic into your cause, main principles of psychology for business owners to use, when to skill-up your customer, eliminating complexity in advertising and much much more! Stay tuned until the end to hear Adam's thoughts on creativity - can it be turned on?

Global Chief Strategy Officer at Cummins&Partners, Adam has won loads of awards in advertising and is the author of The Advertising Effect. Adam is a regular commentator on consumer behaviour on TV and radio, including being a regular on the Gruen series, Sky News, Ten News and Triple M. 

Adam has written for The Australian, The Drum and Adnews, amongst others, and his comments and articles have also appeared in publications like TIME, Fast Company, The Guardian, and the Wall Street Journal.Mentioned in this episode
Ep 044: (Raw edition) Nine essential business booksBook - The Advertising Effect by Adam Ferrier
Who Gives A Crap?Book - How Brands Grow by Byron Sharp
MSIX - Marketing Science Ideas XchangeConsumer Psychology Interest Group

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