Building authority with a personal brand - Members Only Webinar - a podcast by Victoria Rush

Victoria Rush joined Amelia Sordell, Hishem Azzouz and Andrew MacAskill for MembersOnly HQ - for recruitment leaders Personal Branding webinar hosted by Simon Lewis.

Building authority in your market with a personal brand. Story Selling: Finding your story, building an audience, creating content and driving engagement

What makes a clever personal brand with examples to learn from. Start with what you are comfortable with, blogs, comments, pictures, video? Format your posts so they are easier to read
If you are a Recruitment Leader – “being the change you want to see” is paramount. Lead by example, as I say ‘get comfortable with the uncomfortable’. How to make your employees’ personal brands work for you.

Strategies, resources and tips for rolling out personal branding within your business. If you are struggling for content – use your clients, candidates, influencers in your market and the articles you read, document what you see, so you are not short of inspiration

Consistency is key - it takes a while, so don't get despondent.  Don't think about the one person who might not like it!  You are your biggest critic, I know I am!

Type of posts; 1. Champion posts – shout out to the industry. 2. Commentary posts – talk about what you are seeing & pass your opinion, 3. Capability post – illustrating your knowledge on a specific subject.

Shout out to Una McGuinness for the show summary.

Further episodes of The Recruitment Marketing Podcast

Further podcasts by Victoria Rush

Website of Victoria Rush