Dan Kelsall - Being bold doesn't have to be offensive - a podcast by Victoria Rush

A raw and real insight into what makes Dan Kelsall so successful at such a young age. 

Dan discusses how Offended Marketing came about, why you CEO is completely out of touch with your marketing.

White middle aged men cannot connect with athletes as much as you CEO cannot connect with the candidates you place. Connecting with your audience doesn’t have to be offensive, but it doesn’t have to resonate. The odds are the means your CEO shouldn't be signing off on your marketing.

Many of Offended's clients are nervous of their work, because it works. Offended isn’t set up to offend people, but to authentically connect with the target audience.

More often than not, the general public forget why you offended them, big brands recognise that consumers forget. Small brands don't.

Further episodes of The Recruitment Marketing Podcast

Further podcasts by Victoria Rush

Website of Victoria Rush