Kathy Walker - Support for marketing needs to come from the top down - a podcast by Victoria Rush

This week's episode features Kathy Walker, Associate Director of Marketing at McGregor Boyall.

Kathy started her career in recruitment at the REC, she then moved into the industry with ITHR Group and has now been at McGregor Boyall for over 4 years. 

?? Kathy talks about the benefits of having a CEO passionate about marketing, who is open to developing the team and how support for marketing needs to come from the top down.

She has a great network of peers in the industry and uses their knowledge to develop her department. Kathy shows how important it is for marketers to build their network and knowledge share with peers – and why podcasts (like this) are so brilliant. 

The team at McGregor Boyall have a great relationship with consultants working hard to report back ROI to managers each month, get involved in the induction of all new staff and keep the company updated on everything they are doing though channels other than email.

Further episodes of The Recruitment Marketing Podcast

Further podcasts by Victoria Rush

Website of Victoria Rush