Mark Puncher - Authenticity isn't a buzzword. Keep it real. - a podcast by Victoria Rush

Mark Puncher, CEO of Employer Branding Australia discusses authenticity, and the lack of it, in employer branding today.

How creating fake marketing to attract candidates is the your biggest downfall which will ultimately lead to low retention and unsettled employees.

Mark dives into writing effective job adverts, while looking at how this is NOT just posting job company or client job descriptions.

Talent pooling is another buzzword but can be daunting for many companies. The reality is, talent pooling can start with social media, not 100k investment in technology your business isn't ready for.

And 3 case studies from small and large brands who have created effective employer brands without spending a fortune. 

Further episodes of The Recruitment Marketing Podcast

Further podcasts by Victoria Rush

Website of Victoria Rush