Podcasts by The Redirect Podcast - SEO & SEM News & Discussions
A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher.
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[Ep.5] BTW with BlackTruck] The Real Impact of Facebook's Outage on Your Brand from 2021-10-06T15:01:59
In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted bran...
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[EP. 73] The Redirect Podcast - Women in Tech SEO & Gender Gaps Within the SEO Industry from 2021-06-30T18:48:04
In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the t...
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[EP.4] BTW with BlackTruck] Shopify Allows Robots.txt File Editing from 2021-06-25T02:36:36
In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO...
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[EP. 72] The Redirect Podcast - The Role of SEO in Public Relations & Communications from 2021-05-21T13:42:56
In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with the newest member of the BlackTruck Media + Marketing team, Derek ...
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[EP.3] BTW with BlackTruck] What is the Google Page Experience Update? from 2021-04-28T01:13:10
Episode 3 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the upcoming Google Page Experience Update. Find out what are the areas you should be most concerned with and how it coul...
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[EP.2] BTW with BlackTruck] iOS 14 Updates & Facebook Ad Tracking Limitations from 2021-03-09T03:40:44
Episode 2 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the looming iOS 14 from Apple and the limitations this will bring for advertisers on Facebook. From the pixel as we know ...
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[EP.1 BTW with BlackTruck] Google No Longer Supports Thirdparty Cookies from 2021-03-09T03:27:18
Episode 1 of BTW (by the way) with BlackTruck Media + Marketing, we discuss Google's announcement to no longer support third-party cookies in 2022. Find out what this means now and what it could me...
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[EP.71] Google Zero-Click Searches Increase - Guest Interview with Rand Fishkin from 2019-08-30T13:29:19
Episode 71 of Redirect Podcast, our special guest is none other than Rand Fishkin. Rand is no stranger to the SEO community as the founder of SEO software company Moz, accomplished author, and now ...
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[EP.70] Will Consumers Shop by Smart Speakers? Are You Owning Your Facebook Business Manager? from 2019-07-30T18:24:07
Episode 70 of The Redirect Podcast: We discuss a bullish forecast for consumers making purchases via smart speaker devices in their homes. With more than 100 million smart speaker devices in the ho...
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[EP.69] Google Core Algorithm Update & Travel Tourism Disrupted By Google Changes from 2019-06-20T01:41:33
Episode 69 of The Redirect Podcast: Google pre-announced a core algorithm update in June 2019. This is the first time that many know of a pre-release announcement of any update to come to the core ...
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[EP.68] SearchLove San Diego 2019 Recap, Understanding Local SEO & Marketing Blindspots from 2019-06-20T01:33:30
Episode 68 of The Redirect Podcast: SearchLove San Diego 2019 took place the first week of March (2019) and delivered some great actionable takeaways. The biggest topics were surrounding Local SEO ...
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[EP.67] Introducing Lauren Milligan, Digital Ads for Research and Empathy in Search Marketing from 2019-03-01T18:39:14
Episode 67 of The Redirect Podcast: We take a moment to introduce a new voice to the show. Lauren Milligan takes the mic to talk about digital ads as an affordable research tool to understand your ...
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[EP. 66] Google Wants to Manage Your Ads and Organic CTRs on the Decline from 2019-03-01T18:28:06
Episode 66 of The Redirect Podcast: Google starts to contact advertisers to tell them that they will manage their ad campaigns for them. We dive into what this could mean for PPC managers and accou...
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[EP.65] SEO in 2019 vs SEO in 2018 - What You Should Be Focused On To Drive Traffic from 2019-01-16T05:13
Episode 65 of The Redirect Podcast: Dedicated completely to what happened in 2018 throughout the world of search marketing and what’s to be expected in 2019. Reflecting back on the elements of SEO ...
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[EP.64] Wordpress Gutenberg, AI Growth in Search Marketing, Why Local Businesses Need a Website from 2019-01-16T05:03:11
Episode 64 of The Redirect Podcast: Wrapping up 2018 before getting into the holidays, we break apart a few assumptions or predictions made and how those panned out. Plus, how does the growth of AI...
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[EP.63] Do Users Care That You Track Them Online, Filter Bubbles in Search & Keyword Usage In URLs from 2018-12-14T15:29:54
Episode 63 of The Redirect Podcast: With more and more emphasis being placed on transparency and disclosing what information is being tracked online when you use an app or website, we ask the quest...
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[EP.62] 2018 Local Search Ranking Factors, Black Friday & Cyber Monday Shopping Results from 2018-12-06T20:09:39
Episode 62 of The Redirect Podcast: The team dives into an exploration of the top local search ranking factors for 2018. The annual survey published by the team over at Moz has us discussing what a...
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[EP. 61] 2019 Search Predictions, Search Console Domain Properties & New Metrics to Google Ads from 2018-11-14T22:22:58
Episode 61 of The Redirect Podcast: If you still don’t have your holiday promotional plans in motion, there’s still time. Jump back to EP 60 and give a listen. Fast forward, Google has been a bit q...
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[EP.60] Attribution in Google Ads, Keywords in Google My Business & Future of Conversational AI from 2018-10-25T04:41:43
Episode 60 of The Redirect Podcast: Last click attribution is the default for Google Ads, but it could be killing your campaign’s performance. Having just spent an entire day with the team at Googl...
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[EP.59] Holiday Campaign Strategies, Link Building Beyond 2018 & Tossing Out the Marketing Funnel from 2018-10-12T04:28:27
Episode 59 of The Redirect Podcast: We bring you three very different strategies to get you thinking about the future of your approach to SEO, SEM, and overarching digital marketing. First up, navi...
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[EP.58] Google at 20 - Looking Back at Google Search History and Ahead at The Future of Search from 2018-10-02T17:55:47
Episode 58 of The Redirect Podcast: Happy 20th Birthday to the search giant, Google. As much as search marketers might curse the many moves of Google, you have to admit their quest to organize the ...
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[EP.57] Google Mobile-First Index Rolls Out & Website Organization to Meet Customer Expectations from 2018-09-26T13:32:57
Episode 57 of The Redirect Podcast: A more global rollout of the Mobile-First Index in Google is apparent. This past week, site administrators saw an influx of mobile-first indexation notifications...
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[EP.56] Semantic Search, Google Ads Close Variant Targeting and Time Stamped Posts from 2018-09-13T20:48:57
Episode 56 of The Redirect Podcast: Keywords and links have been the backbone and focus of search marketers forever. Not so much these days, and they haven’t been for quite some time now. Enter Sem...
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[EP.55] Featured Snippets With Other Site Images & Proper Landing Pages for PPC from 2018-09-10T01:44:17
Episode 55 of The Redirect Podcast: Many a time, the image that accompanies a featured snippet is not from the site that won the snippet. Nope, it’s from another site. We dive into understanding wh...
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[EP.54] Site Performance Impacts SEO & How Google Tracks Mobile Users from 2018-08-23T18:36:18
Episode 54 of The Redirect Podcast: Given the major push by Google in the past 2 years on a growing mobile audience, site performance has come to the forefront of many conversations by those in the...
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[EP.53] Google “Medic” Algorithm Update and Expanded Character Limits for Google Ads from 2018-08-14T17:44:20
Episode 53 of The Redirect Podcast: It’s official, the latest Google Algorithm update, dubbed the Google “medic” update, has fully rolled out. This is a broad, core, global algorithm update that ha...
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[EP.52] Keyword Clustering for Intent, Google Search Quality Rater Updates & Speakable Schema from 2018-08-07T12:49:36
Episode 52 of The Redirect Podcast: It’s not that your keyword research method is broken, it’s that you might not be grouping phrases according to searcher intent. Insights on keyword clustering an...
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[EP.51] MozCon 2018 Recap & Insights from 2018-07-23T18:37:04
Episode 51 of The Redirect Podcast: Celebrating one year of The Redirect Podcast, we’re dedicating the entire episode to trends and topics that came out of MozCon 2018. We take a look at more focus...
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[EP.50] Do Meta Keywords Trigger Spam Warnings? Plus Google AdWords Interface Changes from 2018-06-27T15:47:54
Episode 50 of The Redirect Podcast: Time and time again, as current SEO practitioners, we still see sites making use of meta keywords. Once used years ago as a means of improving relevancy and rank...
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[EP.49]: SearchLove Boston Recap, Automated Rules in AdWords & How Content Impacts Brand from 2018-06-22T11:53:48
Episode 49 of The Redirect Podcast: We share insights from SearchLove Boston 2018 and highlight some of the most talked about trends in the search marketing industry, and why signals show you shoul...
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[EP.48] Mary Meeker’s 2018 Internet Trends Report + SEO Factors for Splitting a Site Up from 2018-06-08T11:57:08
Episode 48 of The Redirect Podcast: Insights from Mary Meeker’s 2018 Internet Trends report include a few key areas search marketers should pay attention to—specifically, a lot of talk centered aro...
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[EP.47] Google Analytics Data & GDPR, Meta Page Descriptions Shrinking & Technical SEO Crawl Tips from 2018-06-01T13:22:09
Episode 47 of The Redirect Podcast: May 25, 2018 is officially GDPR day and hopefully by now you have made the necessary changes to your privacy policies and internal processes to be compliant. If ...
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[EP.46] Google Shrinks Search Result Snippets & Better Business Bureau Review Ratings Flaws from 2018-05-24T15:37:37
Episode 46 of The Redirect Podcast: For the past two years, Google had started to show search result snippets over the normal 160 characters, favoring many in the 300 character length. Many an SEO ...
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[EP.45] Google I/O Emphasizes Site Performance, Google AdWords Expands Responsive Ads, RIP Klout from 2018-05-16T17:44:17
Episode 45 of The Redirect Podcast: For those who missed it, we dive into Google I/O and highlight the key elements that search marketers should be paying attention to. Spoiler: It’s centered aroun...
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[EP.44] Google Algorithm Updates Continue, Optimizing Image Heavy Pages & Seasonal Content from 2018-05-02T19:13:46
Episode 44 of The Redirect Podcast: Google continues its rollout of core algorithm updates this past week, with yet another confirmed deployment, confirmed as a content relevance update. In AdWords...
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[EP.43] Structured Data for SEO, Forcing Site Recrawls, Paid Featured How To Videos on Google from 2018-04-25T18:48:28
Episode 43 of The Redirect Podcast: Structured Data is one of the most talked about elements for good technical on-site SEO in 2018. It also can be viewed as one of the more geeky things you’ll try...
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[EP.42] GDPR Impact On Your Business and Competitive PPC Tactics from 2018-04-19T15:17:03
Episode 42 of The Redirect Podcast: Google pushed its first public statement out to Google Analytics users centered around GDPR - General Data Protection Regulation. Even though you don’t think you...
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[EP.41] Categories & Tags Impact on SEO, Bring Back The Thank You Conversion Page from 2018-04-10T15:33:52
Episode 41 of The Redirect Podcast: Do categories and tags produced by your content management system (CMS) impact SEO? Heavily used on blogs and big e-commerce sites, tags or categories take on di...
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[EP.40] Google Confirms Mobile First Index Rollout and More Changes for Local SEO from 2018-04-04T02:14:49
Episode 40 of The Redirect Podcast: Google officially announces that the mobile first index has started to roll out at scale. Keep monitoring your Search Console messages to find out if your site h...
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[EP.39] Google Actions for Voice Shopping Ads & Combating Negative Online Reviews from 2018-03-26T14:16:33
Episode 39 of The Redirect Podcast: Google makes moves to monetize off of voice search with the release of Actions for Voice Shopping ads. While this does not impact organic search (currently) it m...
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[EP.38] Google Confirms Core Algorithm Update, Changes to AdWords & Zero Result SERPs from 2018-03-22T13:28:52
Episode 38 of The Redirect Podcast: Google officially confirmed a broad core algorithm update this past week, and many blame the update for fluctuations in rankings across the board. Was your site ...
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[EP.37] Content Placement & Readability Impact on Mobile Ranking + YouTube Optimization in 2018 from 2018-03-15T18:50:22
Episode 37 of The Redirect Podcast: Does order, placement, and position of your content matter to Google? The simple answer is yes. Further solidified by comments from Google’s Gary Illyes at PubCo...
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[EP.36] Google Answers Comprehensive Questions With Snippets & Proper Attribution for AdWords from 2018-03-09T15:15:57
Episode 36 of The Redirect Podcast: We all rely on the “last click” attribution model for digital campaigns, but why? With multiple devices and touch points, customers see your message more than on...
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[EP.35] Search Drives More Traffic Than Social in 2017 & AdWords Keyword Planner Updated from 2018-03-02T13:32:18
Episode 35 of The Redirect Podcast: Search surpassed social media as the leading traffic source for websites in 2017, something that has not happened since 2014. What factors play into this, and wh...
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[EP. 34] Google Mobile-First Index Defined with Cindy Krum from 2018-02-22T04:18:59
Episode 34 of The Redirect Podcast: Google’s mobile-first index is rolling out, but there are still many unknowns. Cindy Krum, Founder and CEO of MobileMoxie joins the podcast to share a deep under...
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[EP.33] Use Psychographics To Improve Site Content & Tracking Phone Calls From AdWords from 2018-02-13T14:49:49
Episode 33 of The Redirect Podcast: The most recent insights from the world of search marketing. Google’s Search Console will now alert you if your site is not using a high-resolution favicon – lea...
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[EP.32] Google Index vs. Google Rank, Issues with Amazon Alexa Skills & Simplifying Content from 2018-02-06T15:04:33
Episode 32 of The Redirect Podcast: Insights on what it means when your site gets indexed, but doesn’t rank. A simple breakdown and explanation as a reminder of the differences between Search Index...
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[EP.31] Improve Website Engagement After The Click with UX & Content from 2018-01-31T14:42:58
Episode 31 of The Redirect Podcast: You focus a lot of time and attention driving traffic to your site, trying to improve rankings on keywords, and gaining better engagement with your ads. But what...
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[EP. 30] Chasing Algorithms, Google Snippet Updates & 2017 Holiday E-Commerce Results from 2018-01-22T15:30:30
Episode 30 of The Redirect Podcast: Algorithms in both search engines and social media are constantly shifting. The question is are you one to chase the algorithm, or follow a well defined plan for...
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[EP.29] Changes To Facebook Organic Reach & First Look at Google Search Console BETA from 2018-01-15T20:22:30
Episode 29 of The Redirect Podcast: Facebook changed its news feed prioritization to reduce the amount of content seen from brands (from Pages). What could this mean for your brand? Plus, we walk y...
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[EP.28] The Future of Voice Search in 2018 & Advertising on Amazon Alexa from 2018-01-10T13:47:41
Episode 28 of The Redirect Podcast: What does voice search look like in 2018? We explore voice search even further to uncover its place in your marketing mix. Will connected devices and voice searc...
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[EP.27] 2017 Search Year-End Review; 2018 Predictions for Digital Marketing from 2018-01-02T19:19:35
Episode 27 of The Redirect Podcast: A look back on changes that impacted the digital marketing landscape in 2017, including search, social media, and content marketing. Looking ahead in 2018, what ...
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[EP.26] Taking Action on Your Website After the Holidays from 2017-12-22T21:41:36
Episode 26 of The Redirect Podcast: So much time and attention is spent on Q4 sales and driving traffic to your website; don’t let off the gas as you head into Q1. We dive into quick tips on review...
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[EP.25] Google Changes Snippet Length, Search Console Beta Access, Google’s 2017 Year in Search from 2017-12-19T02:01:52
Episode 25 of The Redirect Podcast: Google officially changes the character limit for snippets in search engine results pages (SERPS); what does this mean for marketers? Plus, insights on Beta acce...
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[EP.24] Does PPC Impact Organic Search, New Local SEO Insights and Using Crawl Tools from 2017-11-27T15:32:34
Episode 24 of The Redirect Podcast: Pay-per-click campaigns like Google AdWords do not directly influence organic search, but how about indirectly? Plus a look at new factors for local SEO, and our...
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[EP.23] Image SEO for Rank, Featured Snippet Engagement & Last Minute Holiday Promotional Efforts from 2017-11-10T03:16:50
Episode 23 of The Redirect Podcast: SEO tactics to improve image search, and a study on how skeptical searchers might be of featured snippet results. Plus, top tips for supercharging your last-minu...
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[EP.22] Facebook Explorageddon, Customer Loyalty Building Content & Tips for SEO Keyword Clustering from 2017-11-03T20:47:23
Episode 22 of The Redirect Podcast: Facebook tests the explore feed for brand pages and promoted content, while we dive deeper into understanding “how to” content can create customer loyalty at all...
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[EP.21] Negative Effects of Removing Old Content, Manual Google Penalties & Cornerstone Content from 2017-10-31T18:11:47
Episode 21 of The Redirect Podcast: News has come out recently that trying to game the system by updating your blog posts' publish date could be seen as spam. Insights on what to do if you’re a vic...
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[EP.20] How To Create Your First Podcast, Podcasting for SEO from 2017-10-19T04:39:24
Episode 20 of The Redirect Podcast: Insights on starting your first podcast. Developing a plan, staying focused, and budget-friendly recording equipment to make it all happen. Plus, how podcasting ...
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[EP.19] Apple Search Ads Expand, AdWords’ 2x Daily Budget Spend Details from 2017-10-16T17:17:31
Episode 19 of The Redirect Podcast: A recent study shows common uses for smart home devices, Apple Search Ads expand internationally, and clarification on AdWords’ 2x daily ad spend announcement. S...
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[EP.18] AdWords Can Spend 2 Times Daily Budget, Organic Clicks Shifting to Paid from 2017-10-09T17:39:06
Episode 18 of The Redirect Podcast: Google announces AdWords can spend up to 2 times the daily budget. Effective immediately and non-optional. Plus, major e-commerce player Wayfair explores a shift...
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[EP.17] Google Turns 19, Tips For Speeding Up WordPress Sites & PR’s Role in SEO from 2017-09-30T11:14:52
Episode 17 of The Redirect Podcast: Google turns 19. We deliver actionable tips for optimizing the performance of WordPress sites that can impact site speed. Plus, the convergence of PR and SEO; ho...
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[EP.16] Relationships That Build Local SEO, HTTPS Migration Worries & SEO Mistakes Blogs Make from 2017-09-25T16:39:05
Episode 16 of The Redirect Podcast: We discuss how true relationship building in your community can add value to your Local SEO and alternative link sources. Plus, Google’s Gary Illyes on keeping H...
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[EP.15]: How Natural Disasters Impact Search Behavior & The Power Of The Algorithm from 2017-09-19T12:39:21
Episode 15 of The Redirect Podcast explores a study on the impact natural disasters from Hurricane Katrina to Hurrican Irma have on search behavior, plus "The Age of the Algorithm," to understand h...
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[EP14] Who’s Leading Voice Search, Optimizing for Leads Over Ranking, Does Navigation Influence SEO? from 2017-09-01T20:19:35
Episode 14 of The Redirect Podcast: We review insights on who is currently leading the voice search space, its future and what to consider; migrating away from focusing on only ranks and consider l...
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[EP.13]Combatting Google My Business Spammers, Optimizing PDFs for Search & Getting Your Site Secure from 2017-08-18T16:06:13
Episode 13 of The Redirect Podcast: We call out spammers using Google My Business in a predatory manner to get money from business owners. Explore the concepts of PDF optimization for search and if...
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[EP.12] Direct Traffic is Dark Traffic, On-Page SEO for Mobile-first World, & AdWords Tests from 2017-08-15T15:32:09
Episode 12 of The Redirect Podcast: We explore the concepts of dark search traffic, on-page SEO tactics for a mobile-first website strategy, understanding where an SEO team best lives in your compa...
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[EP.11] Common On-Site SEO Errors You're Making, Custom 404 Pages, Changes to Google Search Console from 2017-08-04T20:08:18
Episode 11 of The Redirect Podcast: We dig into the common on-site SEO mistakes you could be making right now and what that means to search and your users. How to properly structure a Google AdWord...
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[EP.10] Google Tests New Mobile Search Feature, Optimizing Old Blog Posts & Analytics Insights from 2017-07-28T03:27:37
Episode 10 of The Redirect Podcast: Details on live tests of new Google “see more” in mobile SERPs, and Analytics Intelligence rolls out inside Google Analytics with machine learning, powering Q&A ...
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[EP.9] MozCon 2017 Recap, Google Feeds and Mobile Search Optimization from 2017-07-22T03:37:52
Episode 9 of The Redirect Podcast: We exchange insights that came out of #MozCon 2017, the future of a Google redesign and a “feed” format, and tips for optimizing a site in a mobile-first environm...
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[EP.8] Optimizing for Voice Search & Net Neutrality Concerns from 2017-07-13T04:30:17
Episode 8 of The Redirect Podcast: We explore the impact that record sales of Amazon Echo devices will have on voice search, and key tips for optimizing around natural language. Plus, what's the fu...
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[EP.7] Using Data To Create Better Content, AdWords Ad Headline Test from 2017-07-10T15:04:29
Episode 7 of The Redirect Podcast explores ways to use data to create better content, AdWords ad headline testing, and why marketers need to pay attention to voice search now, more than ever. Show ...
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[EP.6] Google Posts Are Live & How to Generate Content Every Day from 2017-07-10T14:21:33
Episode 6 of The Redirect Podcast: We explore Google Posts that are now live in all Google MyBusiness listings, plus tips for generating content every day.
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[EP.5] #SearchLove Boston from 2017-07-08T03:16:14
Episode 5 of The Redirect Podcast: We deep dive on our experience at #SearchLove Boston, put on by the team at Distilled. What were the highlights of the event, action items that we took away, and ...
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[EP.4] Mary Meeker's 2017 Internet Trends Report & Content Marketing That Changes SEO from 2017-07-08T02:54:11
Episode 4 of The Redirect Podcast: We dive into Mary Meeker's famed Internet Trends Report for 2017 and discuss what it means for search marketers. DMOZ finally goes away, and a focus shift of feat...
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[EP.3] The Inbounder NYC, Google Attribution, & Reviews Powering Local SEO from 2017-07-08T02:40:50
Episode 3 of The Redirect Podcast: We recap a great industry event: The Inbounder NYC, with great insights on machine learning and the future of search. Also: powering local SEO efforts with review...
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[EP.2] Amazon Loses 1-Click Checkout & The State of Internet Marketing Study from 2017-07-08T02:16:08
Episode 2 of The Redirect Podcast: Amazon loses its 1-click checkout, and what does this mean for other E-commerce players? Also: discussions around The State of Internet Marketing from the team at...
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The Redirect Podcast [Episode: Pilot] from 2017-07-07T20:40:29
The pilot episode for The Redirect Podcast from the BlackTruck Media + Marketing team. A weekly discussion of search industry trends, analysis, and action items.
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