How to Develop Your RFP Pricing Strategy - EP081 - a podcast by Lisa Rehurek

from 2021-02-03T08:00

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How do you decide what your solution is worth? Of course, pricing is dependent on the ask involved in a given RFP. But there are a few guidelines that can help you think strategically about how to price the goods and services you provide.

On this episode of The RFP Success Show, I’m sharing five best practices for developing an RFP pricing strategy, explaining why it’s crucial to consider your pricing early in the response process and NOT wait until the last minute.

I discuss how to tie your pricing to the solution you provide, challenging you to price your proposal based on what matters most to the client.

Listen in for insight on understanding where you fall on the value spectrum (and bidding accordingly) and learn how to clearly communicate the value of your solution throughout the RFP response.