Romancing the Phone (and Your Customers) - with Don Williams - a podcast by Allison Maslan

You’ve probably heard that cold calling is dead. I beg to differ.

Not only is it a fantastic way to prospect for new leads…It’s unparalleled in its ability to help you romance your customer.

To learn more, join me for Allie & You. My guest is Don Williams, author of Romancing Your Customer: How to Passionately Attract, Retain and Win-Back Customers for Unbelievable Loyalty and Profitability.

As the founder and CEO of Alliance, an internationally recognized contact center with 31 years of success in providing industry leading client engagement to some of the world’s largest and most successful brands, Don knows first-hand the incredible power of connecting with prospects and customers via phone.

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