Podcasts by The Set Up | Marketing and Music

Able Heart | EP 100 from 2023-06-28T12:50:18

We are so excited to share our 100th episode, featuring Los Angeles based-singer, songwriter and producer Able Heart!

Able was lost in life after his Amateur US Olympic snowboarding caree...

Caleb Hawley | EP 99 from 2023-04-19T12:31:25

Caleb Hawley is a New York City based songwriter and performer. In his decade-long career, he has released five albums and played over 1000 shows. Citing main influences such as Randy Newman and...

Prinz Grizzley | EP 98 from 2023-04-12T12:00:54

Austrian Alps-based Americana songwriter Prinz Grizzley veered into the Americana lane with two critically-acclaimed albums that led to playing festivals around the world, recording with Erin Ra...

Brenden Starr | EP 97 from 2023-04-05T12:30:54

Today we are joined by Brenden Starr, an Alternative/Pop/Rock artist with a national audience as well by auditioning for 13-Time GRAMMY Award-Winning Artist Lady Gaga as a backup tour singer and...

The Mercy Stone | EP 96 from 2023-03-29T12:58:36

Today, Scott Grady from The Mercy Stone joins us on The Set Up podcast to discuss their newest release ‘Crash’.’ Scott shared the heartbreaking story behind the beautiful ballad of a song and ho...

Sin. | EP 94 from 2023-03-15T11:53:09

Sin. is an Indie / Psychedelic Rock band based out of Chicago. Their sonic sound pulls influence from the likes of Ty Segall, Iggy Pop, Wilco, Alex (Sandy) G, and more. Their lyrical topics embr...

Daniel G. Harmann | EP 93 from 2023-03-08T13:45:18

Today, we are joined by Dan aka Daniel G Harmann. DGH's songs draw the listener in with their dark and smoky feel while escorting you through life's landscape of pain and redemption in a way onl...

Ken Newman | EP 92 from 2023-03-01T13:45:47

Today, we are joined by Ken Newman. Ken is a San Francisco-based rock Singer Songwriter with a passion for change and a mission to help the homeless in california.

His album, “What Am I A...

Matt Axton | EP 91 from 2023-02-22T13:45:10

Today, we are joined by Matt Axton. He is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” with a mix of folk, roots, country, blues,...

Anni FKA Annika Grace | EP 90 from 2023-02-15T13:45:40

So excited. We are joined by another good friend of mine, Anni

Los Angeles Native Anni, previously known as Annika Grace, is a poet, singer/songwriter and creator of a house concert serie...

Nellie Mar | EP 89 from 2023-02-08T13:45:38

Today we are joined by a good friend of mine, Nellie Mar.

Nellie Mar is a singer-songwriter who writes raw, honest and emotional songs in Pop/EDM. Her focus is to see the world through a ...

BLKZEN | EP 88 from 2023-02-01T13:45:01

BLKZEN is an Afro-Guyanese New York native. He spends a lot of time creating and collaborating with international & interdisciplinary creators which gave him the key to understanding his pro...

EQUIS | EP 87 from 2023-01-25T14:00:18

Xavier aka EQUIS is a New York born DJ, who started at the age of 14. At 22 years old, he has been featured on Sway in The Morning, Shade 45, as well Hip-Hop Nation and Power 105.1. EQUIS has al...

Colm Gavin | EP 86 from 2023-01-18T13:51:42

 Colm Gavin is an Irish singer/songwriter currently signed to BEO Records. Colm's first two solo releases (Your Endless Slumber/A Voice For The Urban Darlings) both reached number 1 in the ...

Ryan Dusick | EP 85 from 2023-01-11T13:45:59

Ryan Dusick is the founding drummer of Maroon 5, an Associate Marriage & Family Therapist (AMFT), and the author of the book "Harder to Breathe - A Memoir of Making Maroon 5, Losing It All, ...

Gus Glasser | EP 84 from 2023-01-04T13:45:56

Gus Glasser is a 23-year-old Atlanta native with a style described as soulful pop and musical influences like Trey Songz, Flying Lotus, Mr. Carmack, and Marc Rebillet.

Gus recently releas...

nikmoody | EP 83 from 2022-12-28T13:45:42

Nikmoody is an Italian-American rapper from Long Island, NY.  Hopeful yet brooding, his lyrical style reflects his love for old school hip hop and grunge rock & roll. He’s known for his...

Chelsea Gilliland of CHLSY | EP 82 from 2022-12-21T13:45:02

From the inception of the band in July of 2021, Nashville rock band, CHLSY, strives to reignite 90’s sounds with their own modern “dark rock” spin and make music for others to feel seen.

...

Birthdayy Partyy | EP 81 from 2022-12-14T13:45:05

Birthdayy Partyy is an electronic duo comprised of twin brothers who are native to Chicago. They are known for their lighthearted dance music energy and their goofy personalities on the internet...

Andrew Rodger | EP 80 from 2022-12-07T13:53:43

For almost 30 years, Andrew Rodger has performed throughout Canada, solo and with his own band - Stop Yelling. After a lengthy break from the music world to begin his family, Andrew returned to ...

Defining Your Artist Brand with Katie Zaccardi | EP 79 from 2022-07-14T00:00:39

Katie Zaccardi is a coach and educator for musicians, music teachers, and music coaches, helping them grow their business & bank accounts while ditching overwhelm, self-doubt, and burnout fo...

Megan Hamilton | EP 78 from 2022-06-29T13:19:46

Megan Hamilton is a producer and vocalist out of Minneapolis. With her debut on Bristol’s Ghetto Funk, Hamilton brings a European influence to funk in the US. Her recent tracks have been support...

Aaliyah's Online Store with Jamie Way | EP 77 from 2022-06-15T13:01:50

Jamie Way has been working in the music industry for over 15 years. He's designed and marketed over 100 online ecommerce stores, including Beyonce, Slayer, Snoop Dogg, Busta Rhymes, Aaliyah, Mar...

Vevo Official Live Performances with Micah Bickham | EP 75 from 2022-05-25T13:00:48

Micah Bickham is a live performance director, handling the creative content development and production of original content at Vevo.  He's directed and worked with Ariana Grande, The Weeknd,...

'Crazy' by gavn! with Alex Hallerman | EP 74 from 2022-05-18T13:00:39

As a manager, Alex has developed intimate relationships while building successful careers for multiple musicians. From navigating the quick window of opportunity to capitalize on viral moments t...

Exposure through Brands with Charles Gadsdon | EP 73 from 2022-05-11T13:00:03

Charles joined MassiveMusic in 2016 as Global Director of Growth. Together with the team, Charles is responsible for creating and developing relationships for award-winning brands such as the LE...

'Pressure' by Jonah Roy with Matt Ladis | EP 72 from 2022-05-04T13:00:46

Matt Ladis is the founder and talent manager at Mad Lettuce Entertainment, representing Jonah Roy & Walden. Previously, he was a business manager at Monarch, and a festival organizer in coll...

Unique Remixes of ‘Down & Out’ by SypSki with Ryder MGMT | EP 71 from 2022-04-27T13:00:48

Ethan Udell is currently the Marketing Manager at Arista Records and Nell Jones is the Production Manager at Offbeat Media Group. During college, Ethan started the boutique management company Ry...

'Thunder' by Lum!x with Susanne Hazendonk | EP 70 from 2022-04-20T13:00

Susanne Hazendonk leads the Spinnin' Records team as the Head of Global Marketing, overseeing the leading Dutch label’s product management, promotion, streaming, radio, and marketing departments...

Fedd the God 'Yea Yup' with Cheyanne Powell | EP 69 from 2022-03-30T13:00

Cheyanne Powell is the Founder of Roz Projects. She founded her own company after working for Madison House as a booking agent, and an Account Manager at Festicket. Now, Cheyanne handles the PR ...

Ariana and The Rose | EP 68 from 2022-03-23T13:00

An artist who embraces an audio-visual approach to creativity, Ariana and the Rose writes, sings and performs a ‘coming of age’ story. Her honest synth driven songs have accumulated over 9 milli...

Good Terms 'Turning Point' Campaign with Anthony Pacheco | EP 67 from 2022-03-16T13:00

Anthony Pacheco is the Founder of Simpl, a music marketing agency, and also PomoteKit, an analytics tool for artists. Previously he has worked in marketing at all of  the majors.

Hav...

Aretha Franklin Documentary with Tanya Sassi | EP 66 from 2022-03-09T14:00

Tanya Sassi is the Global Music Partnerships @ Lightning Agency, leading influencer marketing campaigns for major & indie labels globally. She works with some of the greatest artists of our ...

Joe Deninzon PR with Anne Leighton | EP 65 from 2022-03-02T14:00

Anne Leighton is writer,  publicist, educator and musician. Although her experience is in tour publicity, she shifted to single and full-length music during the pandemic, and works with a r...

'Just Let Go' Crowdfunding & Playlisting with Tara Divina | EP 64 from 2022-02-23T14:00

Tara Divina is a heart healing musician and business coach for creative entrepreneurs. Before owning her own business, she was the Vice President at the Warner Music Group and Sanctuary Records ...

Indie Mixtape with Zac Gelfand of Warner Music | EP 63 from 2022-02-16T14:00

Zac has been working in music media for almost 10 years, with bylines at Rolling Stone, Stereogum, Uproxx, and more. Currently, he is the Director of Engagement, running all customer-facing chan...

Manny Blu 'Devil' Campaign with Nathan Dohse | EP 62 from 2022-02-09T14:00

Nathan Dohse is the President and Co Founder of AGD (Another Great Day) and the artist development program called Zero To 60, a curriculum-based day to day management program for performing arti...

Little Mix 'Between Us' Campaign with Wacky Ali from 2022-02-02T14:00

Wacky Ali handles digital marketing for Sony Music UK under the label RCA Records. Prior to RCA, he was a digital marketing manager at Google leading some of the company’s most successful market...

Increase Your Streams with Mike Warner | EP 60 from 2021-10-27T13:00

Mike Warner is one of the leading experts on the world of streaming music. Mike’s multifaceted roles as both a freelance label consultant and Director of Artist Relations at Chartmetric have all...

Convert Followers into Fans with Nicole Riccardo | EP 59 from 2021-10-20T13:00

Nicole Riccardo is the founder of NR Media, a digital marketing agency specializing in strategies that convert. She combines her background in music as a flute performer and digital marketing to...

Rep Your Personal Brand on LinkedIn with Nick Bennett | EP 58 from 2021-10-13T13:00

Nick Bennett is the Director of Account-Based & Community at Alyce. He is a personal branding enthusiast who is paving the path for others. Nick started his journey on LinkedIn over one year...

Creator Collaborations with Global Head of Partnerships at Triller, Mary Rahmani | EP 57 from 2021-10-06T13:00

Mary Rahmani is the founder of the new creative agency and record label called Moon Projects. Moon Projects is a company poised to provide creative solutions for brands and artists at the inters...

F.A.M.E Method with Fame Hacker, Izzy Bedoya | EP 56 from 2021-09-22T13:00

Izzy Bedoya, Founder of Fame Hackers, helps independent artists accelerate their music careers by helping them attract more superfans, gain more exposure, and monetize their music.

She is...

Redefining Fan Connections with Fan to Band Founder, Jaime Bilotti | EP 55 from 2021-09-15T13:00

Jaime Bilotti is the Founder of Fan to Band, an entertainment company with a new approach to fan engagement. Prior to Fan to Band, Jaime worked at all 3 major record labels alongside some of the...

Planning a Year of Content with Ayaz Hussain | EP 54 from 2021-09-08T13:00

Yaz Hussain is the Founder of All About Helping, a music marketing agency in the UK. He provides consultations and free resources to create content on social media. 

He started his c...

YouTube Strategy with UMG Australia, Calum Anderson | EP 53 from 2021-09-01T13:00

Calum Anderson is the YouTube Content Optimization and Creator Partnerships lead at Universal Music Group in Australia. He helps artists and creators to form partnerships and create viral conten...

The Key to a Successful Rollout with Jaz Valencia | EP 52 from 2021-08-18T12:00

Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the c...

Getting Discovered with SEO Expert, Marissa Ryan | EP 51 from 2021-08-11T12:00

SEO is about creating relevant content, having a place to house the content, and allowing an audience to find you. It is about being discovered through the search engines by giving their users w...

Landing a Radio Spot with Sheila DeMoura | EP 50 from 2021-08-04T12:00

Sheila DeMoura is the former Head of Marketing at Heroic Music Group. At Heroic Music Group, she helped artists like Taska Black, glue70, rei brown, San Holo, Droeloe and Stephen through their p...

Foster Demand on Tour with Former Madison House Agent, Jake Schneider | EP 49 from 2021-07-28T12:00

What role does touring have in release plans? How do promoters book artists? What are they looking for? Former Partner at Madison House, Jake Schneider played a pivotal role in developing the ca...

Creative Marketing with Epic Records, Dylan Brewer | EP 48 from 2021-07-21T12:00

Dylan Brewer is the Senior Director of Marketing at Epic Records and had a recent success with Ozzy Osbourne’s launch of the largest release event for Ordinary Man. He was one of two people who ...

TikTok Tips with Digilogue Founder, Drew de Leon | EP 47 from 2021-07-14T12:00

Drew de Leon is the Head of Digital Marketing at Alamo Records, formerly the Director of Digital and Def Jam. With over 10 years of experience in the music industry, he has worked with a...