Creativity and the customer experience in B2B. Amie Stankiste of S&P Global Market Intelligence and Simon McEvoy - a podcast by Omobono

Amie Stankiste,  Senior Director – Global Marketing at S&P Global Market Intelligence and Sins host Simon McEvoy, Head of Strategy at Omobono, talk through the sins of modern marketing that annoy them, touching on the topics of data analytics for lead gen, the leeway for creativity in financial services marketing and the thinking behind ‘account-based engagement’.

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Further episodes of The Seven Deadly Sins of B2B Marketing

Further podcasts by Omobono

Website of Omobono