Kate Owen of Capita and Simon McEvoy - a podcast by Omobono

Kate Owen, Director of Strategic Client Marketing & Industries at Capita, and Sins host Simon McEvoy, Head of Strategy at Omobono, discuss the sins of modern marketing that need to be addressed. Topics include being too proud to use customer insight, being slothful so that marketing is done on autopilot and being too greedy for sales to develop high-value content.

See omnystudio.com/listener for privacy information.

Further episodes of The Seven Deadly Sins of B2B Marketing

Further podcasts by Omobono

Website of Omobono