Podcasts by 301 Moved Permanently
The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast.
And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.
Further podcasts by Jerod Morris & Jon Nastor
Podcast on the topic Management
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The Present and Future of Podcasting from 2020-04-21T21:31:11
Whoa.
We're back!
Jerod Morris and Jonny Nastor and reunite to talk podcasting ... for the first time in almost 18 months!
We are actually killing two birds with o...
[143] Should You Take a Holiday Break? (We Are) from 2018-11-29T21:31:29
With the holiday season now in full swing, it's time to ask yourself a very important question: should you take a holiday break from your show?
Here is answer: yes, we are.
Th...
[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast from 2018-11-21T20:33:18
This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.
First, we discuss this article from Nieman Lab...
[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love from 2018-11-14T20:24:15
We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place?...
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[140] Podcast Listener Life Cycles (Why You Need to Let Go of Your Audience) from 2018-11-07T20:18:29
As we mentioned near the end of last week's episode, this week we're talking about listener life cycles -- because not all listeners are created equally, and without a proper understanding of your ...
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[139] 8 Ideas to Help You Develop Rabid, Loyal Audience Members (Maybe Even Your Own #ChatMob) from 2018-10-31T19:52:12
There are audience members — the kinds of people who auto-download your show, listen consistently, and even share an episode every once in a while.
And then there are AUDIENCE MEMBERS — ...
[138] 7 Tips for Striking a Win-Win-Win Deal With a New Sponsor from 2018-10-24T19:57:32
Sponsorships are one of the most common and potentially reliable ways to monetize a podcast. But especially for podcasters with smaller audiences -- those who don't have access to the bigger networ...
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[137] How to Market a Podcast: 7 Ways to Get More Listeners from 2018-10-17T20:10:26
If you’re struggling to build the audience you want, it may be time to shift some of the time you’re investing into your podcast’s content over to the marketing — because no matter how great your c...
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[136] 7 Reasons Why Short-Form Podcasts Are A Major Growth Opportunity from 2018-10-12T20:07:48
Emerging distribution channels like Amazon Alexa's Flash Briefing, plus the ever-expanding proliferation of "normal" longer-form podcasts, are creating an interesting opportunity for podcasters.
[135] The Six Stages of Creating Fearlessly from 2018-10-03T18:59:57
The people we admire who seem to launch new books, youtube channels, and podcasts endlessly — they aren’t braver, smarter or stronger than you. They have just gained control over their thoughts and...
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[134] Now What? 7 Important Steps to Take Right After You Launch from 2018-09-26T19:44:55
This week talk about launching your show — specifically, launching when you don’t have an established audience already.
What are some of the most important steps that you should take — a...
[133] How to Improve Your Podcast Description To Bring In More New Listeners from 2018-09-19T20:05:22
[133] How to Improve Your Podcast Description (and Gain More New Listeners)
Your podcast’s description can have a big impact on your ability to attract new listeners.
By including r...
[132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List from 2018-09-12T20:29:11
Whether you’ve been building an email list for a while, or still haven’t even collected that first email address, there is something for you in this episode.
Among the topics we discuss...
[131] Common Podcast Listener Pet Peeves to Avoid At All Costs from 2018-09-05T19:25:25
This week we have have a little fun by ranting about our podcasting pet peeves.
We also share some notable pet peeves that were posted by members of the Showrunner Podcasting Community.<...
[130] 23+ Ways to Earn Profit From Your Podcast from 2018-08-29T19:14:55
This week, we talk about how you can earn a profit from your podcast.
Some of the methods we discuss are about how to earn money from your podcast. Other methods that we discuss have not...
[129] Are You Forgetting These Essential Elements of Your Podcast Category Page? from 2018-08-22T18:00:06
This week we discuss a topic that is easy to overlook: your podcast category (aka archive) page on your website.
But we aren’t overlooking it. Not only is it the topic of this week’s Acc...
[128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach from 2018-08-15T19:04:51
This week we talk about how you can move beyond just connecting with your listeners through your content.
We lay out the step-by-step process you have to go through to actually to build ...
[127] A 7-Step Plan for Changing the World With Your Best Ideas from 2018-08-08T18:50:27
This week we are going to walk you through a simple process that will help you … change the world. Seriously.
Because the only way to change the world is through ideas, but it will never...
[126] Behind the Scenes of Our Recent Community Launch from 2018-08-02T18:30:59
This week we are going to talk about something very exciting that has been going on over the past six days: the relaunch of the Showrunner Podcasting Community.
We’re less than a week in...
[125] A 4-Part Framework for Getting Your Positioning Right from 2018-07-25T19:57:27
This week we are going to talk about a new framework that will help you think about how you are positioning your podcast.
And if it feels like we’ve been hitting this topic of positionin...
[124] How to Name Your Podcast for Maximum Listener Attraction from 2018-07-18T18:42:41
This week we are going to talk about naming your show.
Specifically, we are going to go over three key concepts that you should consider when coming up with the name for your new show — ...
[123] 3 Pieces of 'Low-Hanging Fruit' That Will Help You Attract More Listeners from 2018-07-11T19:29:11
This week we discuss some elements of your podcast that are easy to overlook or take for granted but that can make a huge impact on your ability to get discovered — which is the first step toward d...
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[122] An Episode About an Email About an Episode About An Email ... from 2018-07-03T17:37:39
This week's episode is being published a day early due to the 4th of July holiday on Wednesday, and it's also about a quarter of the usual length -- with a very specific call to action for how you ...
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[121] How to Avoid 3 Problems That Can Derail Remote 2-on-1 Interviews from 2018-06-27T18:41:22
If you have ever tried to host a remote 2-on-1 interview, then you are almost surely aware of the landmines laying in wait all over the place.
From disorganization to verbal car crashes ...
[120] 3 Steps for Creating Your Inner Character from 2018-06-20T19:08:09
When that green or red light is on, and words are being recorded, you are performing for your audience.
Which can be tricky, because when we use a word like “performing,” it can suggest ...
[119] 3 Ways This Showrunner is Getting His Podcast Right from 2018-06-19T12:00:06
[119] 3 Ways This Showrunner is Getting His Podcast Right
This week, we share three important tips that we took away from listening to a show hosted by one of your fellow showrunners.
[118] What Are Your Unfair Advantages? from 2018-06-12T12:00:07
What is the unique combination of advantages that you have -- whether these advantages were earned, gifted, or came to you by happenstance -- that no one else in your niche has? These are your unfa...
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[117] What Are You Avoiding That You Know You Should Be Doing? from 2018-06-05T12:00:06
This week's episode is pulled directly from Jonny's own showrunning experience with Hack the Entrepreneur. Recently, he had fallen into a rut in which he'd gone close to a month without emailing hi...
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[116] How to Shake Up the Experience Your Podcast is Delivering from 2018-05-29T12:00:06
This is the fourth episode in our series on reassessment. In this one, we dive into the importance of routinely shaking up the experience that your podcast is delivering (or at least reassessing to...
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[115] How to Improve Your Podcast Audio Production (with Toby Lyles) from 2018-05-22T12:00:06
Our series on reassessment continues, this time with a discussion about audio production. And we have a special guest here to lend his expertise: Toby Lyles from TwentyFourSound.
Among t...
[114] Is Your Podcast Positioning on Point? from 2018-05-15T12:00:07
In this episode, we continue our series on reassessing your podcast -- focusing on your podcast's positioning.
What is the positioning for a podcast? Why does it matter? And what steps s...
[113] Why You Should Podcast from 2018-05-08T12:00:06
It's time to do some reassessing.
In this episode, we are beginning a multi-part series in which we walk you through how to do some important reassessments with your show. And in this ep...
[112] 3 Tips for Crafting Thoughtful Interview Questions from 2018-05-01T12:00:06
Two weeks ago, Jerod hosted an interview for one of his shows the resulted in this text message from the guest: "You asked the best and most thoughtful questions of any people I have spoken to yet....
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[111] 9 Recurring Podcasting Activities You Need a Template For from 2018-04-24T12:00:06
From researching to recording to writing up show notes, there are recurring activities that every showrunner needs to do regularly. The most experienced and efficient showrunners create templates t...
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No. 110 Podcast Monetization: How to Connect Your Content to Your Offers from 2018-04-17T15:00:05
This week on The Showrunner, we talk about three key components for monetizing your podcast: 1) understanding your goals and the value your business provides; 2) understanding who your audience is ...
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No. 109 3 Tips for Using YouTube to Help Build Your Podcast Audience from 2018-04-10T16:00:05
This week, we're talking about YouTube ... and we're talking ON YouTube.
In terms of the content, we cover some important tips for leveraging YouTube to help you build your podcast audi...
No. 108 The Biggest Lessons Learned While We Were Away from 2018-03-27T10:00:05
It's been a long time -- too long -- since we've released a new episode of The Showrunner. So we're excited to be today with a new episode, and ready to ramp our weekly schedule back up.
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No. 107 Is Podcasting a Good Way to Reach My Target Audience? from 2017-09-27T15:00
In the words of Mugatu from Zoolander, podcasts are "so hot right now." And it's true. But … is a podcast the right way for you to reach your target audience? In this week's episode of The Showrunn...
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No. 106 Should You Take Over Your Boss's Podcast? from 2017-09-20T15:00
This week's episode of The Showrunner features another listener question. Plus, we announce the reopening of The Showrunner Podcasting Course! Here is this week's question, from Showrunner listener...
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No. 105 How to Conduct Not-to-Miss Podcast Interviews from 2017-09-13T15:00
When he started Hack the Entrepreneur, Jonny had never conducted a single interview before. But during the past two years, he's hosted more than 350 podcast interviews. He's also made a lot of mist...
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[Rebroadcast] No. 045 9 Lessons Learned Publishing a Book From a Podcast from 2017-08-09T15:00
Starting a podcast is a lot of fun, has the potential to build you an audience of raving fans, and may earn you the right to become a Showrunner. All of this is excellent, but it may just be the ti...
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[Rebroadcast] No. 051 How to Overcome Your Inferiority Complex as a Podcaster from 2017-08-02T15:00
Have you ever felt like you weren't qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have....
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No. 104 How Do I Create a Call-In Show? from 2017-07-26T15:00:44
We answer another great listener question this week. The topic: Creating a call-in show. Jerod goes solo to describe why it's a great way to bring something new to your audience. He also shares fro...
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No. 103 What Should I Do with My Archive? from 2017-07-19T15:00:38
We're back! And excited to begin a series of shows in which we answer questions submitted by Showrunner listeners. This week's question comes to us from a showrunner who is 75 episodes into her sho...
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No. 102 How to Immediately Become a More Productive (and Better) Podcaster from 2017-05-24T15:00
You want to become a better podcaster. We know this because you're listening to The Showrunner. We also know that you fear becoming a better podcaster. We know this because you must change to becom...
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No. 101 Showrunner 101 (Back to Basics) from 2017-05-17T15:00
A few hours before recording this episode, we received an email from a loyal Showrunner listener. It turned out to be the perfect idea for an episode. Here is the email, from Jason Norris of Podcas...
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No. 100 We Answer Your Questions (and Celebrate 100 Episodes) from 2017-05-10T15:00
Cue the sounds of fireworks and jubilant marching bands! This is episode 100 of The Showrunner, and it's extra special because it's all about you — our faithful listener. Jerod and Jonny started Th...
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No. 099 3 Powerful Reasons to Produce More Evergreen Episodes from 2017-05-03T15:00
Is it possible to step away from your podcast and have downloads numbers go … up? That might sound crazy to you. Maybe even impossible. But it's not. And we have the listener email to provide it. W...
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No. 098 Are You Overlooking This Proven Podcast Format? from 2017-04-26T15:00
If you were given a choice, would you create a podcast that took more or less time to create, all else being equal? Some podcast formats are harder to consistently produce than others. Choose wisel...
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No. 097 Are You Doing Enough with Your Best Ideas? from 2017-04-19T15:00
Your audience does not need your ideas. It's true. What your audience needs in fact, all that your audience needs are your best ideas. And you should invest more time distributing these premium...
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No. 096 What Got You Here Won't Get You There from 2017-04-12T15:00
You took the plunge and started a podcast. You chose your format, picked a name for your show, artwork, theme music, everything. And unlike the many, many podcasters who don't continue, you've publ...
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No. 095 5 Steps to Hosting Successful Live Online Events from 2017-04-05T15:00
We have a special guest on this week's episode of The Showrunner: David Bain from Digital Marketing Radio. He provides us with five steps that will help you evolve from podcasting to hosting succes...
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No. 094 Sponsorships or Affiliate Marketing: Which Is Better for Your Podcast? from 2017-03-29T15:00
One of the four key elements of a remarkable podcast is monetization. We've talked about indirect vs. direct monetization, but today we are going to talk about the pros and cons of two types of dir...
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No. 093 How to Learn (and Teach) Better from 2017-03-22T15:00
In this episode of The Showrunner, we're going to discuss three big ideas about learning that come straight from Peter C. Brown, the lead author of the Make it Stick: The Science of Successful Lear...
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No. 092 The ‘Create Anything' Framework from 2017-03-15T15:00
We can all agree that producing useful content on a consistent basis is key to building an audience and platform. When we produce content on a consistent basis, we elevate our authority in the eyes...
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No. 091 9 Steps to Becoming a Better Podcast Listener (And Why That Matters) from 2017-03-08T16:00
We spend a lot of time discussing being a better podcast host. In this episode, we discuss some specific ways that you can become a better podcast listener — and why it's important that you do so. ...
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No. 090 Are You Spending Enough Time Thinking? from 2017-03-01T16:00
As Showrunners we spend our time honing our interview skills, tweaking our recording gear, and promoting ourselves on social media. What if we are missing out on a crucial aspect of being a Showrun...
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No. 089 Podcasting: The Stand-Up Comedy of Content Creation from 2017-02-22T17:00
Jonny recently attended a stand-up comedy show at a venue that seats a grand total of … 18 people. What did he learn from the experience that you can apply to your showrunning? Plenty. First, Jerod...
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No. 088 Podcasting Lessons From a Psychotherapist from 2017-02-15T17:00
Sometimes we need to bare our souls to our audience. Today's episode is one of those times. Having spent the past six weeks on his therapist's couch, Jonny has been on a quest for personal growth. ...
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No. 087 [Guest] Expert Tips for Conducting Better Interviews, with Krys Boyd from 2017-02-08T17:00
We have a special treat for you this week: an interview with one of Jerod's favorite podcasters … even though she's not really a "podcaster." What she is, undoubtedly, is a remarkable interviewer. ...
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No. 086 10 Tips for a Better Show in 2017 from 2017-02-01T17:00
Back at the beginning of 2016, we posted an episode titled 13 Steps to a Better Show in 2016. It was one of our favorite episodes to produce in 2016, and one of our most popular. Well, it's still t...
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No. 085 One Podcast, One Audience, or One Topic (Two Attempts) from 2017-01-25T17:00
What is your anchor? Is it the podcast you're creating, the audience you're serving, or the topic you're focused on? In this episode of The Showrunner, we discuss the importance of knowing the answ...
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No. 084 The Value of Meeting Your Audience in Person from 2017-01-18T19:00
As podcasters, can we get too comfortable hiding behind our microphones? It seems likely, but also avoidable. Coming out from behind the microphone to meet with your audience in person is valuable ...
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No. 083 How to Rekindle Your Focus on the Other End of the Headphones from 2017-01-11T17:00
As you progress as a showrunner, it's easy to become focused on your end of the headphones. To kick off 2017, we deliver some strategies that will help you maintain your focus where it always needs...
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No. 082 How to Stop Listening to Podcasts and Start Your Own Show from 2016-12-28T17:00
As we wrap up 2016, Jerod and Jonny are also wrapping up their 3-part series created to prepare you for 2017 by improving yourself and your podcast in 2016. In today's episode we are answering two ...
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No. 081 Professional Podcasting Tips for Pristine Production (and Hosting Hacks) from 2016-12-21T17:00
What are Jonny's "4 D's of Pristine Production?" You'll find out in this week's episode of The Showrunner. We begin this episode by discussing the how and the what of podcasting — and more importan...
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No. 080 Quick! What Can You Systematize Before 2017? from 2016-12-14T17:00
In this week's episode, our goal is to send you and your shows sailing into 2017. This conversation is the first of a three-part series created with the sole purpose of enabling you to take your po...
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No. 079 Is It Okay to Alternate Between Monologues and Interviews? from 2016-12-07T17:00
We're back! In this week's episode we explain why we didn't publish a new episode last week and what you can learn from our mistake, then we discuss a listener question that leads to an important e...
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No. 078 Should You Still Start a Podcast? (Ask Yourself These 3 Questions) from 2016-11-23T17:00
As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters. To thrive in this space, we need to wear our first (and s...
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[Rebroadcast] No. 077 The Right Way to Approach Branding Your Podcast from 2016-11-16T17:00
With Jonny focused on preparing to lead his first ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especial...
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No. 076 Is Your Intro Silently Killing Your Show? from 2016-11-09T17:00
Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to ...
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No. 075 Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein from 2016-11-02T16:00
Up until today, we ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we ve covered it from only one perspective — the perspective we know as showrunners. Tod...
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No. 074 The Brilliant Strategy and Backstory Behind Zero to Book from 2016-10-26T16:00
Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showru...
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No. 073 Empathy Maps: A Podcaster s Guide from 2016-10-19T16:00
What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, J...
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No. 072 How to Create a MVP (Minimum Viable Podcast) from 2016-10-12T16:00
Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you're willing to never compromise on p...
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No. 071 When Is the Right Time to Start Another Podcast? from 2016-10-05T16:00
In the past, we ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice. Today, we are talking to the Sh...
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No. 070 3 Important Lessons About Sponsorships That Will Make You More Money from 2016-09-28T16:00
Do you want to make more money from your podcast? Rhetorical question. Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most...
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No. 069 How to Identify Potential Guests for Your Show from 2016-09-21T14:30
We're back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we've had percolating for a wh...
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No. 068 The Showrunner's Dilemma from 2016-07-20T16:00
Time is of the essence. As Showrunners, we have a finite amount of time to focus on producing our shows. Between work, sleep, family, fitness, friends, or showrunning, there is never enough time to...
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No. 067 What Being a Showrunner Can Teach Us About Parenting (and Vice Versa) from 2016-07-13T16:00
Jerod is set to become a parent for the first time later this month. Jonny has been a parent now for 11 years, and podcasting has featured prominently in the development of his relationship with hi...
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No. 066 5 Steps for Conducting a Useful Podcast Archive Audit (in 30 Minutes or Less) from 2016-07-06T16:00
There are myriad good reasons why you might want to conduct an audit of your podcast archive. But content audits can be messy, complicated, even intimidating. They don't have to be though — not if ...
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[Rebroadcast] No. 065 Next-Level Tips for Building Your Show s Email List from 2016-06-29T16:00
With Jonny still away enjoying his European "workcation" we decided to dig into the archives and re-run one of our most popular and useful episodes. And our choice was inspired by a listener commen...
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No. 064 Listener Life Cycles: A Podcaster's Guide from 2016-06-22T16:00
Not all listeners are created equal. Without a proper understanding of your podcasts listener life cycles, you will find yourself fighting an uphill battle to keep every new listener who comes your...
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No. 063 How to Never (Ever) Forget an Important Idea Again from 2016-06-15T16:00
What happens when you have a lightning strike of inspiration? What are some possible ways to capture that inspiration before it escapes us? It's an important concept, because as we all know … light...
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No. 062 Beware: Authenticity Is Not Transparency from 2016-06-08T16:00
As Showrunners, we talk … a lot. We share our expertise, stories, and thoughts — and we do it all live on the air. But is this a good thing? In this episode, we share a recent experience Jonny ha...
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No. 061 Why the ‘Hell Yes' Principle is the Key to Differentiation That Impacts an Audience from 2016-06-01T16:00
We have arrived at Part Three of our three-part series on creating a show that has meaningful differentiation — the kind of differentiation that will attract and retain an audience in a time of mor...
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No. 060 How to Execute Engaging Podcast Interviews from 2016-05-25T16:00
This is the third lesson in our three-part mini-course about how to book, plan, and execute engaging podcast interviews. In this lesson, we tie the entire interview process together. Sometimes the ...
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No. 059 How to Differentiate Your Show in Meaningful Ways That Create Connection from 2016-05-18T16:00
This is the second part of our three-episode mini course on creating your unique snowflake in a blizzard of podcasts. In our last episode, we discussed how you decide what your show will be about. ...
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No. 058 How to Plan Engaging Podcast Interviews from 2016-05-11T16:00
This is the second lesson in our three-part mini course about how to book, plan, and execute engaging podcast interviews. In this lesson, Jonny leads a deep dive into the fundamentals of planning a...
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No. 057 How to Decide What Your Podcast Should Be About from 2016-05-04T16:00
This is the first lesson in our three-part mini course about how to create a unique podcast that attracts and retains an audience. In this lesson, Jerod leads a discussion about the fundamental que...
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No. 056 How to Book Engaging Podcast Interviews from 2016-04-27T16:00
There is one way that stands above all others as the simplest way to build an audience of responsive and loyal listeners. A path that removes the burden of constant content creation, places you at ...
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No. 055 How (and Why) to Teach a Mini Course via Your Podcast from 2016-04-20T16:00
There are so many benefits to making mini courses available online, and your podcast is a great place to start from when it comes to prepping (and even recording) your mini course material. In this...
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No. 054 Use Your Media Consumption to Fuel Your Podcast Creation from 2016-04-13T16:00
Last week's podcast recommendation wasn't a podcast at all. It was a TV show. And it spurred the idea for this episode, which is about finding ideas for your podcast by consuming media other than p...
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No. 053 How to Find the Perfect Ratio of Creation vs. Promotion from 2016-04-06T16:00
We're podcasters, producers, and Showrunners. This means we do one thing and we do it well: we create! But is this enough? Your download numbers and audience engagement may tell you otherwise. In t...
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No. 052 How Jerod Grew Revenue by 1200% and Doubled Subscribers to The Assembly Call from 2016-03-30T16:00
Hosting and running a podcast is (thankfully) a lot of fun. If it wasn't, most of us probably would have quit our shows a long time ago, because it is a lot of hard work. Aside from the personal sa...
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No. 051 How to Overcome Your Inferiority Complex as a Podcaster from 2016-03-23T16:00
Have you ever felt like you're not qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. ...
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No. 050 Why Quitting Your Podcast May Be the Greatest Gift You Can Give Your Audience from 2016-03-16T16:00
There is a time in every Showrunner's journey when we think about giving up, packing it in, and quitting. The common response is to keep pushing and stay focused. But not today. In this episode, Je...
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No. 049 How to Get in the Door with Hard-to-Reach Influencers and Prospects Using Your Podcast from 2016-03-09T17:00
We have a special guest on this week's episode: John Jantsch, the founder of Duct Tape Marketing and bestselling author of three books. John hosts the Duct Tape Marketing Podcast, and he preaches a...
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No. 048 Quick Case Study: How to Be Smart About Sponsorships from 2016-03-02T17:00
A Sponsorship is the most common method for achieving direct profitability from your podcast. Jerod just accepted the first sponsor for one of his shows after 4+ seasons without one. He and Jonny d...
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No. 047 Apple Podcasts Connect is Here (What it Means for You and Your Show) from 2016-02-24T17:00
After a mysterious few days during which several Showrunner listeners and course members were unable to submit new podcasts to iTunes … there is breaking news. Apple Podcasts Connect is here, and i...
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No. 046 7 Mindset-Altering Lessons from a Recent Gary Vaynerchuk Keynote from 2016-02-17T17:00
Gary Vaynerchuk delivered the closing keynote on the opening day of Traffic and Conversion Summit 2016, and Jerod was there to see it. The next day, he and Jonny recorded an episode discussing the ...
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No. 045 9 Lessons Learned Publishing a Book From a Podcast from 2016-02-10T17:00
Starting a podcast is a lot of fun, has the potential to build you an audience of raving fans, and may earn you the right to become a Showrunner. All of this is excellent, but it may just be the ti...
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No. 044 Build Authority, not Celebrity (Because Broccoli is Better Than Pixy Stix) from 2016-02-03T17:00
Do you want people to know you and hear you? Or do you want people to trust you and listen to you? It's the choice between building authority and celebrity, and it's this week's topic on The Showru...
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No. 043 Setting Yourself Up for Success in iTunes: Part Two from 2016-01-27T17:00
Yes, it takes a lot of work to start a remarkable podcast. To create a podcast that builds an audience for you and your business, you need to determine your audience, choose a podcast format, creat...
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No. 042 How to Execute a Successful iTunes Launch: Part One from 2016-01-20T17:00
We want to kick of the new year by helping you launch your show successfully. One of Jonny's stated goals for 2016 is to repurpose more content. Each of these statements is a fact, and they converg...
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No. 041 The 3 Elements You Must Have Ready at Launch from 2016-01-13T17:00
Whether you are launching a brand new show or you are looking to gain some much-needed attention with a relaunch of your existing show, having a launch plan for your podcast is essential. Don't hav...
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No. 040 13 Steps to a Better Show in 2016 from 2016-01-06T17:00
The new year is upon us all, which means it's time to refocus and put a plan in place for making 2016 your show's best year ever. Jerod and Jonny have that plan. The first step in that plan is join...
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No. 039 Exciting News and New Years Resolutions for 2016 from 2015-12-30T17:00
The end of each year offers up the perfect time for quiet reflection, as well as enthusiastic glances toward the future. With that in mind, Jerod and Jonny end 2016 on a high note — as each have re...
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No. 038 Are You Looking For a New Way to Launch (or Relaunch) Your Podcast? from 2015-12-16T17:00
During the past 38 episodes, Jerod and Jon have taught a very specific 15-step podcast launch plan. But what if there was an easier and more effective way to launch (or relaunch) your podcast? With...
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No. 037 Is It Time to Start Building a Team Around Your Show? from 2015-12-09T15:14
You are a showrunner. You're powerful. You're flexible. You're one person who can do the work of ten (or so it seems). But … at what point is it smart for you to build a team to help you with your ...
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No. 036 Does Podcasting Daily Make You a Better Showrunner? from 2015-12-02T17:00
If you could find a way to podcast every single day, would you become a better podcaster or simply burn out on podcasting? It has been said that we all have a certain amount of ‘bad radio' in us. A...
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No. 035 A Buffet of Topics for (AMERICAN) Thanksgiving Week … Plus a Sandwich from 2015-11-25T17:00
We're not sure what happened. This was supposed to be a five-minute Showrunner Short expressing our gratitude to you, our audience, on this week of Thanksgiving in the United States. But the showru...
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No. 034 Next-Level Tips for Building Your Show's Email List from 2015-11-18T17:00
How do you kick the growth of your show's email list into high gear? In this episode, Jonny and Jerod offer up some of the strategies that have worked for them in growing powerful email lists for t...
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[Rebroadcast] No. 033 Why Email Is Your Show's Mandatory Companion from 2015-11-11T17:00
Yes, you've heard the main section of this episode before — about the importance of building an email list as part of your audience engagement strategy. But the intro and outro are new, as Jerod ex...
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No. 032 How (and Why) to Submit Your Show to Podcast Directories from 2015-11-04T17:00
What if you could spend 10 minutes doing one simple task and get new listeners for years to come? As Showrunners, we need to find audience growth strategies that we can leverage. Strategies that in...
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No. 031 Jonny Rants His Sinuses Clear About Social Media Strategy from 2015-10-28T16:00
What happens when we become so focused on new social media tactics that we lose sight of our goals? We all have a finite amount of time and energy. Every moment that we spend on social media is a m...
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No. 030 What Role Should Twitter Play in Your Show Promotion Strategy? from 2015-10-21T16:00
Last week, we teased a potential listener question being expanded into a full-fledged episode. We lied. That listener question is actually being expanded into a two-part series about how to use soc...
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No. 029 How to Reach More Listeners in Less Time from 2015-10-14T16:00
If there is one distinction to be made between podcasters that build audiences and those that struggle to get listeners, it would be leveraging the content you create. You may have heard this calle...
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No. 028 Good, Good, Good Advice for Recording Interview Guests and Co-Hosts from 2015-10-07T16:00
This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). And yes, we have addressed this topic before, but never quite like this … This week'...
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No. 027 To Script or Not to Script (That Is The Question) from 2015-09-30T16:00
Should I use a script? It's one of the most common questions we get from aspiring first-time Showrunners. In this week's episode, we analyze when it's right to use a script … and when it's not. But...
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No. 026 Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy from 2015-09-23T16:00
We have not one but two renowned Defenders of Humanity on this week's episode. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod and Jonny to discuss how your podcast can (and ...
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No. 025 How to Easily Find and Schedule Guests for Your Podcast from 2015-09-16T16:00
With the surge in popularity of the interview-based podcast, what can you as a Showrunner do to stand-out and be remarkable? In this episode, Jerod and Jon tackle this very question. In fact, this ...
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No. 024 Essential Audio Tips from the Official Audio Engineer of Rainmaker.FM from 2015-09-09T16:00
Toby Lyles of TwentyFour Sound is the audio wizard behind the curtain here at Rainmaker.FM. With Jonny out this week, Jerod takes over the show and invites Toby to share some insights on how you ca...
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No. 023 How to Admit That You Are Terrible at Podcast Interviews (and Why This Matters for Your Success) from 2015-09-02T16:00
Sometimes inspiration overcomes planning. For this episode, we had planned to cover an entirely different topic, luckily the record button had been hit during our pre-call discussion, so we decided...
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No. 022 What Craft Beer and Food Trucks Can Teach Us About the Power of Collaboration from 2015-08-26T16:00
Your fellow Showrunners, even those serving the very same niche(s) that you re serving, are not your enemies. 95 percent of the world has no idea what you re doing as a podcaster, so don t turn a...
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No. 021 Why Just-in-Time Learning is Critical for Your Show s Future from 2015-08-19T16:00
We know we need to be constantly learning. It s the only way to get ahead, stay ahead, and sometimes just keep up. But can too much learning actually be a bad thing when it comes to the launch and ...
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No. 020 Why Podcasting is a Crappy Hobby, but a Great Job (Or is it?) from 2015-08-12T16:00
And now for something slightly different. This episode was recorded backwards and worked surprisingly well (or did it?). This episode was inspired by a statement made by Roman Mars during his keyno...
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No. 019 From Stats to Sponsors: A Remarkable Show is Simply Great Content, On Demand from 2015-08-05T16:00
Sponsorships are one of the most discussed topics in podcasting. For the most part, we all want to monetize our podcasts and get compensated for all the hard work we put into our shows. Well, there...
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Showrunner Short: Live Reaction from Podcast Movement 2015 from 2015-08-03T18:00
While waiting for Sarah Koenig's closing keynote at Podcast Movement 2015, we recorded a full episode of The Showrunner from the exhibit hall floor. We figured we'd get it out to you as soon as pos...
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No. 018 The Art of Planning Before Podcasting from 2015-07-29T16:00
As creatives, freelancers, entrepreneurs, and Showrunners, we have a tendency to get an idea, follow our gut, and jump straight into it without planning. As Showrunners, we agree that this can be s...
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No. 017 Are You Giving Too Much Away for Free? from 2015-07-22T16:00
The question of how much content to give away for free (and what to charge for it) always vexes online content creators. Fortunately, there is a rather simple rule of thumb to guide you. We begin t...
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No. 016 How to Apply the Principles of Guest Blogging to Grow Your Show from 2015-07-15T16:00
You already know that guest blogging can be effective as a strategy for building a blog audience. But did you realize you can apply the same principles for growing your podcast audience? We explain...
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No. 015 Darren Rowse Opens Up About the Strategy Behind His New Show from 2015-07-08T16:00
People have been trying to get Darren Rowse to podcast for years. How can the founder of Problogger not have a podcast … right? Now he does. And he joins us for an inside look at the launch strateg...
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No. 014 Pro Tips on Building an Audience That Will Stick With You from 2015-07-01T16:00
Get a sneak peek at the lessons inside The Showrunner Podcasting Course as Chris Garrett and Christina Canters provide expert advice on the right way to build, and even move, your audience. This we...
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No. 013 The Keys to Being Confident in Front of the Microphone from 2015-06-24T16:00
Meekness has no place in front of a microphone. But, for new showrunners who are just getting started, and even grizzled showrunners who still deal with the roller coaster of human emotion, how do ...
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No. 012 Best Practices for Recording Interview Guests and Co-Hosts from 2015-06-17T16:00
When you conduct interviews with guests — particularly high profile guests — you've got just one shot to get it right. This episode outlines the best practices for recording good audio for yourself...
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No. 011 How to Deliver a Better Audio Experience to Your Audience from 2015-06-10T16:00
The podcasting gods sure had fun with us on this one. We set out to create an episode about delivering a more remarkable audio experience to your audience … and then had to unexpectedly jump throug...
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No. 010 Why Every Podcast Needs an Email List from 2015-06-03T16:00
The smartest showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience. The next step, one that should never be overlooked, is building...
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Showrunner Short: What We Learned From a Misguided Decision This Week from 2015-05-29T17:00
The Memorial Day holiday on Monday of this week (here in the U.S.) pushed all shows on Rainmaker.FM back one day. Hence, why this week's new episode came out a day late. Upon reflection, I'm not a ...
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No. 009 A New Way to Think About Your Show's U.S.P. from 2015-05-28T16:00
One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod and Jon provide a new way to view the unique s...
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Showrunner ‘Short': The 4 Essential Elements of a Remarkable Podcast from 2015-05-22T16:00
Do you want to create a podcast for listeners? Or do you want to deliver a remarkable audio experience to your audience? In this reprisal of his presentation at Authority Rainmaker, Jerod dives dee...
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No. 008 The 3 Components of Podcast Profitability from 2015-05-20T16:00
Last week, Jerod gave a presentation at Authority Rainmaker entitled "Become a Showrunner: The 4 Essential Elements of a Remarkable Podcast." One of those elements is profitability, which he and Jo...
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No. 007 The Importance of Treating Sponsorships Like Partnerships from 2015-05-13T16:00
Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited sponsorship requests. One turned out to be a perfect fit. In this episode of The Showrunner, Jon takes ...
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No. 006 Podcast Interview Best Practices from a Guy Who Publishes 3 Per Week from 2015-05-06T16:00
Jonny Nastor posts three new episodes of his interview show Hack the Entrepreneur each week. So he s learned a thing or two about conducting interviews. We pick his brain in this episode of The Sho...
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Showrunner Short: Why Color Psychology Matters for Your Branding from 2015-05-01T14:00
There are many elements to take into account when you are determining how you will brand your show. Don't overlook the psychological impact of the colors you choose. In this Showrunner Short, Jerod...
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No. 005 What Does It Mean to Be a Showrunner? from 2015-04-29T16:00
So … what exactly is a "showrunner" anyway? And what does it take to be a successful one? Jerod and Jon define the term, and explain what separates successful Showrunners from all the rest. In this...
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Launch-Day Bonus: The Power of Teamwork and Collaboration from 2015-04-24T16:00
Earlier today, the pilot launch of The Showrunner Podcasting Course went live. Late last night, on the eve of the launch, weary-eyed but still enthusiastic at 10:30 p.m., we took a short break from...
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No. 004 5 Easily Avoidable Mistakes That Cause Most Podcasts to Fail from 2015-04-22T16:00
Most podcasts fail. It s unfortunate, but true. That might psyche some potential showrunners out before they even start. But savvy showrunners will recognize an opportunity to learn from the mistak...
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No. 003 The Right Way to Approach Branding Your Podcast from 2015-04-15T16:00
You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it's vitally important that you get it right from the beginning. ...
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No. 002 How to Decide What Topic to Podcast About from 2015-04-08T16:00
Once you've decided that you want to be a showrunner, it's time to decide what topic to podcast about. This episode details a few of the most important questions you should ask yourself to choose t...
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No. 001 Why Right Now is the Perfect Time to Start Your Podcast from 2015-04-01T16:10
A multitude of factors are converging to make now the perfect time to launch a podcast. But should you? In the first episode of The Showrunner, Jerod Morris explains the factors contributing to the...
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