311: How I created social change with Barbie - with Jess Weiner (ALL-STAR) - a podcast by Mary Baird-Wilcock

from 2023-07-25T04:00

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What does it take to create (real) social change and a deeper sense of ’belonging’ in your work? We look to the change makers and the trailblazers out in the world (just like you and me!) to show us how it’s done.

My all-star special guest today is Jess Weiner and she is simplifying how to create social change & ‘belonging’ in your work. She’s been working with brands (big and small - like Barbie with Mattel) over the last 20 years to better represent people in their media, marketing, and advertising. 

One thing to keep in mind… She’s one person, just like you and me. Just one person who’s committed to making the world a better place through her work. And with the assistance of her lean and mighty team, they are helping global brands, businesses, and organizations to have better conversations with their consumers, be more aware of current cultural trends, and ultimately, create powerful social change that shifts our culture in a positive way.

So if you work with brands currently, no matter if they are big or small, my hope is that today’s conversation inspires you. Go deeper, ask the hard questions. Listen to not only what’s being said inside the boardroom, but also on the outside by their consumers. And begin to connect the dots on how cultivating a deeper sense of ’belonging’ through your work could also spark greater social change in small (and BIG!) ways in the year ahead.

Here’s how.

My all-star special guest today is Jess Weiner and she’s simplifying how she created social change with Barbie.

In this episode, you will learn:

  • How to ensure that everyone not only has a seat at the table, but also have a voice that is being heard

  • A few simple questions you could ask your clients that would begin to create social change through their work, as inspired by Jess’ work with Mattel’s Barbie and Dove

  • Why it’s important to “leverage your privilege to amplify other’s voices” 

  • How to make this an ongoing, impactful shift, rather than a flashy, “one-and-done” mentality that our clients tend to opt for

  • How to cultivate ‘belonging’ in your own team, starting with yourself as the business owner

  • Why the current “hustle & grind” culture that is being preached to entrepreneurs these days is a trap and how to avoid the “compare & despair” rat race

When I watched Jess’ TEDx talk called “The Confidence Myth,” I knew I wanted to chat with her on the podcast. She’s a wealth of knowledge, a good egg, and an all-around inspirational entrepreneur out in the world, #doingthething. Enjoy!

Q: Are you ready to create social change? If yes, this one is for you. It’s time to #DoTheThing!

Show notes available with all links mentioned here:
https://thesimplifiers.com/podcast/jess-weiner-how-I-created-social-change-with-Barbie-all-star

Further episodes of The Simplifiers Podcast

Further podcasts by Mary Baird-Wilcock

Website of Mary Baird-Wilcock