241 – This physio gets a grip by turning to socks. Yeah, socks! - a podcast by PodcastOne Australia

Ever think, "Geez, I wish I'd thought of that!"? Well, today's guest thought of it. Acted on it. And is now making money from it. "It" being Gripsox. Yeah ... socks with grip!

In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally.Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!).

I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result.Let's go!

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