315 - A look inside Work Club, an exclusive co-working space designed to ignite creativity&inspiration - a podcast by PodcastOne Australia

10 years ago I had an idea to create a co-working space. My idea was along the lines of Qantas Club meets your home office. This interview is with a guy who not only had the same idea but has executed with passion and courage. And now … I'm a client of his!

Work Club is redefining the whole idea of co-working, serviced offices and business clubs by focusing on the workspace as a whole. Owner and founder Soren Trampedach is passionate about functional design, diversity and furniture. Soren has consulted  and continues to consult on workplace optimisation and trends for some really big players like Google, Microsoft and Deloitte so he knows a thing or two about how to create an inspirational place to work.He also has a tonne of courage. Ever since the beginning of Work Club they have remained exclusive, only taking a limited number of people from any given industry. That has meant saying no to a lot of potential clients. Soren reminds his staff that compromising on their values is like peeing in your pants. It might feel nice in the beginning but it soon becomes cold and smelly.

In this chat we discuss:Soren's theory on Leonardo DaVinci and diversity
Functional design for workspacesThe importance of beautiful furniture
The art of story tellingThe importance of intention in every little thing you do
The business failings that lead to Work ClubThe power of a community and his version of TED – The Florence Guild

Also, a big thank you to everyone who has tweeted @VirginAustralia about your excitement that your favourite marketing podcast will be aired from 35,000 feet in the air. It’s never too late to get excited and I’d love for you to tweet them if you haven’t already.I defer a listener question to good friend and original co-host of Australia’s best marketing podcastLuke Moulton from Plankton Digital about whether or not you should post videos to Youtube or Facebook.

Yep, another big show today. Let's do it!See omnystudio.com/listener for privacy information.

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