350 - Physio Brad Beer is challenging the way his industry charges and markets themselves - a podcast by PodcastOne Australia

You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept!

Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently.How's this for an action taker? Brad has ...
Delivered in excess of 25,000 physiotherapy consultationsIs an Amazon best selling author of the book ‘You Can Run Pain Free’
He is a media commentatorHost of The Physical Performance Show podcast
Champion Triathlete and marathon runnerLives at the intersection of maximising potential and physical performance
He’s also the physio to the stars having treated the likes of Pink Floyd's Roger Waters!Listen in as we explore physio marketing and go deep on:
A clever new way of pricing his services that Brad calls The Finish Line ProgramWhy the 3rd iteration of his business is finally the right one
His deep respect for marketing and how he gets his name in front of his ideal clientsBut that's not all. In this episode of your favourite marketing podcast:

We cover plenty of ground in this chat including:How to make your business customer focused
'The Finish Line' philosophyHow Brad is making the intangible tangible
Packaging up services to benefit the clientI share another low cost marketing idea for you to implement immediately - How to host a VIP event
And we revisit a past episode in which I spoke to email marketing expert Shayne TilleyYep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE 

00:00  Marketing Insight00:28  Teaser
01:02  Welcome&overview
02:55  Insights into The Small Business Big Marketing Club06:25  Today’s guest introduction – Brad Beer
08:00  Interview with Brad Beer52:25  Insights into Cornerstone Business Solutions
54:08 My Top 3 Attention Grabbers from my chat with Brad Beer55:15  How to put on a VIP event
58:28 Wrap-up and an insight in to both a past guest&next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS 
Every client gets a high-five program. If you don’t offer programs, which of course the majority of businesses don’t, at least have a think about creating a high five moment for each and every client. Just like Apple used to do whenever someone bought a product in store.I love Brad’s definition of loyalty as being “How many other physio practices a patient has to drive past in order to get to his”.


Brad’s respect for marketing, and his belief that if you truly love and believe in what you sell, then how could you not want to tell the world about it?! RESOURCES&LINKS MENTIONED

Pogo Physiotherapy's official websiteGet access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club

What Have You Got To Lose - How to run a VIP event42 Event Planning Tips for Small Business

 EPISODE SPONSORSCornerstone Business Solutions

Reduce your business running cost by up to 90% 

 OVER TO YOU …What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.My guest and I respond to each and every comment.

 See omnystudio.com/listener for privacy information.

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