Backyard axe-throwing lead to the launch of Lumber Punks | #487 - a podcast by PodcastOne Australia

I love how people make a living. Past guest Shane Yeend makes money selling the usage-rights to the Hollywood sign. Adam Lippin sells cuddles. Laura Klien has a million dollar business selling battery-powered snot suckers! And today’s guest makes a quid from showing people how to throw axes … indoors!

 It’s time to sharpen your axe and get stuck in to episode 487 of The (award-winning) Small Business Big Marketing Show thanks to American Express.

 A little bit more about Lumber Punks Tyson McMillan …

Tyson McMillan used to be a stand-up comedian, until one day in 2015 he was throwing axes in his backyard with his mate Sam. It was at that point that he looked Sam lovingly in the eyes and said “Hey Sammy … we should do this for a living!”

They did and Lumber Punks - an indoor axe-throwing business - was born.Now Lumber Punks has three venues across Australia and the boys are having the time of their life.

So what can you learn from a bloke who loves throwing axes? Great question.We talk about:
How to get a crazy idea to marketHow to establish meaningful partnerships  with local businesses
How one lucky PR opportunity launched the entire businessThe 3-pillars of the Lumber Punks business that lead to its success
The importance of social currencyPlus plenty more

Now, with Tyson being an ex stand-up comedian, I felt compelled to kick things off with a joke ... 

“You need to have a healthy taste for risk when it comes to throwing axes!”- Tyson McMillan, Lumber Punks

 Here’s what caught my attention from my chat with Lumber Punks Tyson McMillan:
I love the fact that Tyson is focussing on what they’re good at - as he so eloquently put it “We’re good at throwing axes … not coffee!”I love Tyson’s view on how music can positively impact a business - how it can help tailor an experience to the individual.
I love Tyson’s focus on building social currency amongst his tribe of loyal axe-throwers - to the point that he even makes sure there’s Lumber Punks branding behind the photos people take and share on their social media channels. 

“When it comes to investing in and growing any part of your business, put in as much as you’re willing to lose.”   - Tyson McMillan, Lumber Punks

 Other resources mentioned in episode 487 of The Small Business Big Marketing Show:
Lumber Punks on InstagramLumber Punks on Facebook
Lumber Punks on YouTubeLast week’s interview with customer experience expert Jonathan Barouch
Interviews I’ve done with other business owners who sell interesting things:Snotty Noses’ Laura Klien
Adam Lippin calls himself the CuddlistAussie Shane Yeend sells the rights to the world-famous Hollywood sign

 This week’s Monster Prize Draw winner:

Lynda Fairweather of The Happy Paws Club - a pet-sitting business based in NSW. 

Please support the following businesses who make this show possible:American Express Business Explorer Credit Card

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