How to ignore your competition ... even when you’re completely surrounded by them | #450 - a podcast by PodcastOne Australia

If you’re like most small business owners, you’re hugely concerned about your competition. Well imagine this … you open a shop in a street with not one, not two, not three, but 30 competitors all with shops selling similar things to you … and not just in the same town, but in the same street!!! How would you feel? Worried? Would you constantly check what they’re up to? What products they are selling? Would you always have one eye on their prices? Or would you just get on with it like Stuart Stanley does? His shop, RING Jewellers, is based in an area called ‘The Lanes’ in Brighton, on the South Coast of England. It is a jewellery hotspot and the description above is exactly what the area is like.

 In this candid chat Stuart talks about how he deals with competitors in business plus:
What makes him different from all his competitorsWhy he loves the helpful marketing concept so much
How he manages his precious window displaysHow he avoids competing on price
How to avoid competitor fearAnd plenty more …

 “Competitors are the least of my worries when running my business. I focus on my precious customers and how I can best help them.” - Stuart Stanley, RING Jewellers

 Here’s what caught my attention from my chat with Stuart Stanley:
Stuart’s willingness to educate his prospects and clients.The fact that he’s even using his window display to educate by talking about the quality of different metals.
And I love the fact that even though he’s a small jeweller in a little high street in the UK, that he had the guts and was proud enough of his achievements to reach out to me and request an interview on this show. 

Resources mentioned:RING Jeweller’s official website
RING Jewellers on FacebookRING Jewellers testimonials
RING Jewellers YouTube channelSteve Sims speaker’s website
The Bluefish websitePlease support the following businesses who make this show possible:

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If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.May your marketing be the best marketing.

 [For more interviews with successful business owners visit Small Business Big Marketing ]See omnystudio.com/listener for privacy information.

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