Podcasts by The Soul of Enterprise: Business in the Knowledge Economy

Encore Interview with Tony Gill from 2023-12-29T08:00

Waaay back in Episode 22, Ron and Ed detailed the ideas behind Joel Waldfogel's book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays. Waldfogel makes the case that the deadweight lo...

Centers of Progress: Interview with Chelsea Follett from 2023-12-08T08:00

This week Ron and Ed welcome Chelsea Follett to talk about her book, Centers of Progress: 40 Cities That Changed the World. From the book: Where does progress happen? The story of civilization is...

Subscription Economy Update: 2023 Edition from 2023-12-01T08:00

We can't believe it has been since February of 2022 that we have done a subscription-economy update. (Check it out at http://thesoulofenterprise.com/378.) We are glad to be sneaking this one in jus...

Second interview with Chris Edwards of CATO on tax policy from 2022-04-15T07:00

Back in January with spoke with Chris Edwards about how wealth fuels economic growth. We welcome Chris back to talk about his other area of expertise - US tax policy. Join us on Tax Day (well sort ...

Social Entrepreneurship Summit: Kimberlee Josephson&Sam Staley from 2022-04-08T07:00

Two fan favorites from 2021 return to join Ron and Ed in what no doubt will be a spirited conversation about Social Entrepreneurship, Kimberlee Josephson (Episode 360) and Sam Staley (Episode 367)....

Bric-a-brac from 2022-04-01T07:00

Ron and Ed have had so many Guests in the past few months that certain housekeeping items have gone neglected. In this episode they will rectify that and answer listener email and, of course, talk ...

Interview with Michael Tanner on The Inclusive Economy from 2022-03-25T07:00

Ron and Ed welcome Michael Tanner of the CATO Institute to engage in a conversation about The Project on Poverty and Inequality in California which builds on Michael's most recent book, The Inclusi...

Second interview with Kevin Williamson from 2022-03-18T07:00

In his The Tuesday column this week, Kevin Williamson writes, I do wonder what it would take to turn Russia around. I suppose it would start with a Russia that wanted to be turned around, or at lea...

On David Maister's book - True Professionalism from 2022-03-11T08:00

The influence of David Maister's work on professional firms continues to this day despite the fact that he retired in 2009. While Ron and Ed have some problems with his reliance on efficiency and m...

Fifth interview with Dr. Reginald Lee - Project Profitability from 2022-03-04T08:00

Ron and Ed welcome their first five-time Guest to the show, VeraSage Fellow and Professor at Xavier University in Cincinnati, Dr. Reginald Lee. The conversation will surround his new book, Project ...

Memorable Mentors: P.J. O'Rourke, R.I.P. from 2022-02-25T08:00

Join Ed and Ron for a tribute to one of the greatest satirist and humor writer, P.J. O'Rourke. We will explore P.J.'s books, and other stories from all the tributes that have been written about him...

Subscription Economy Update - February 2022 from 2022-02-18T08:00

From time to time, Ron and Ed like to review the state of the subscription economy especially as it pertains to professional firms, but they will weave in some other stories as well. Have you heard...

Interview with Meriel Schindler - The Lost Schindler Cafe from 2022-02-11T08:00

Ron and Ed welcome author Meriel Schindler whose book The Lost Cafe Schindler they both highly recommends. When her father, Kurt, died in 2017, he left behind piles of Nazi era documents related to...

Fourth interview with Dr. Paul Thomas from 2022-02-04T08:00

Making his fourth appearance on The Soul of Enterprise is Dr. Paul Thomas of Plum Health DPC. Ron and Ed ask him how he scaled his practice from one to know three offices and what the implications ...

Woke, Inc.: Inside Corporate America's Social Justice Scam from 2022-01-28T08:00

One of Ron's number one books of 2021 was Vivek Ramaswamy's Woke, Inc.: Inside Corporate America's Social Justice Scam. An incredible read, with some very innovative ideas for how to push back on t...

Interview with Chris Edwards - How Wealth Fuels Growth from 2022-01-21T08:00

Ron and Ed welcome Chris Edwards to the show to talk about two recent reports he has authored for The CATO Institute. In How Wealth Fuels Grown, the role of wealth in the economy is the focus. In...

Best Books of 2021 from 2022-01-14T08:00

“You don’t have to get people to burn books to destroy a culture. Just get people to stop reading them.” (Ray Bradbury, Sci-fi Writer). Join Ed and Ron as they discuss the best books they read in 2...

2021 - The Year in Review from 2022-01-07T08:00

Our annual tradition continues! Ron and Ed will look back and talk about their top stories, including their favorite and most popular episodes of 2021. They'll pay homage (or not) for some who have...

Encore: Interview with Virgina Postrel from 2021-12-31T08:00

Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of top...

Auditing Santa Claus from 2021-12-24T08:00

It is December 24th, the busiest day for the North Pole and wouldn't you know it but a worldwide taxing authority has decided that today is the day to conduct Santa's Audit. For Peter Jackson's Get...

Third Interview with Economist Michael Munger from 2021-12-17T08:00

We are honored to welcome back, for the third time, economist Michael Munger. He's the author of many great books, including Tomorrow 3.0; Is Capitalism Sustainable?; and The Sharing Economy. Join ...

Interview with Colin Rule, President and CEO of mediate.com from 2021-12-10T08:00

Ron and Ed first encountered Colin Rule's work when reading Richard and Daniel Susskind's book, The Future of the Professions (Episode 74) in which the online dispute resolution system used by eBay...

Economic Lessons from Literature-The Verger and Harrison Bergeron from 2021-12-03T08:00

In the past year, two short stories have come to Ron and Ed's attention that provide some economic insights: Somerset Maugham's The Verger and Kurt Vonnegut's Harrison Bergeron. In The Verger, a ch...

Encore: Scroogenomics: Why You Shouldn't Buy Presents for the Holidays from 2021-11-26T08:00

On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel...

Interview with Samuel R Staley, The Beatles and Economics from 2021-11-19T08:00

The Beatles are considered the most influential popular music act of the twentieth century, widely recognized for their influence on popular culture. The inability of other bands and artists to imi...

Interview with Matthew Feeney - Eye to the Sky from 2021-11-12T08:00

Drones are among the most exciting and promising new technologies to emerge in the last few decades. Photographers, firefighters, filmmakers, engineers, and retailers have all used drones to improv...

Second interview with Baruch Lev from 2021-11-05T07:00

Ron and Ed welcome back Professor Baruch Lev from NYU Stern Business School. He was last on back in July 2016 and we discussed his book, The End of Accounting and the Path Forward for Investors and...

Interview with Marco Bertini - The Ends Game from 2021-10-29T07:00

Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Mar...

The Ultimate Dragon Slayer, Daniel D. Morris from 2021-10-22T07:00

Ed and Ron are honored to welcome back Dan Morris, CPA, to the show. He's a master at the value conversation, and implemented Value Pricing back in his firm in 1996. He specializes in cryptocurrenc...

One Thing! from 2021-10-15T07:00

Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk, Ron and Ed have each been keeping a One Thing journal for the last few years. In this episode, they will share som...

Interview with Kimberlee Josephson from 2021-10-01T07:00

In Episode 349, Ron and Ed shared their thoughts and concerns about Woke Capitalism. In an email, Dr. Kimberlee Josephson wrote them saying, I just began listening to your podcast and I’m glad to h...

Third interview with Joe Woodard from 2021-09-24T07:00

Joining Ron and Ed this week is two-time Guest Joe Woodard. Joe's vision is to transform small businesses through small business advisors. In the service of that vision, he and his team educate, co...

Behavioral Biases from 2021-09-10T07:00

Over 90% of decision-making is supposedly unconscious and automatic. Behavioral Economics has sought to understand human behavior. It has identified many human biases. It has also come under recent...

Interview with David C. Baker from 2021-09-03T07:00

Ron and Ed welcome David C Baker, the leading authority on positioning, reinventing, and selling firms in the creative and digital space, to the show. David is the author of five books, three of wh...

Who Protects the Consumer More: Regulation or Reputation? from 2021-08-27T07:00

How do we protect the consumer from shoddy, fraudulent, or dangerous products and services? There's a long tradition that government must do something, which has led to a proverbial alphabet soup o...

Interview with James R. Harrigan from 2021-08-20T07:00

Three weeks ago, Ron and Ed interviewed Antony Davies co-host of the Word and Numbers podcast. This week they welcome Antony's co-host, political scientist James R. Harrigan. James is the F. A. Hay...

Left to Right: Why the Traditional Political Spectrum is Wrong from 2021-08-13T07:00

In government and political science courses, students are taught the traditional “political/economic spectrum.” It shows Communism on the far left end of the spectrum; moving to the right, then Soc...

Reginald Lee on Cost Accounting and The Subscription Model from 2021-08-06T07:00

Join Ed, Ron, and VeraSage Senior Fellow, and recidivist guest, Dr. Reginald Lee, as they engage in a round-table discussion about value, pricing, cost accounting, project management, and capacity;...

Interview with Professor Antony Davies from 2021-07-30T07:00

Ron and Ed will be joined by Professor Antony Davies, associate professor of economics at Duquesne University. He is co-host of the podcast, Words & Numbers with Professor James Harrigan. He is co-...

Ken Teasdale, Armanino Audit Partner, Cannabis Group from 2021-07-23T07:00

Even though forty-five states permit marijuana, and one-third of Americans live in a location where recreational marijuana use is legal, it is still a controlled substance as a matter of federal la...

Woke Capitalism: Virtuous or Virtue-Signaling? from 2021-07-16T07:00

Should sustainability be our new standard for investing? According to Larry Fink of BlackRock (more than $7 trillion in assets) the answer is yes. The ESG movement is an investment trend focused on...

Second interview with Mark Stiving from 2021-07-09T07:00

Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom fro...

Project Management and The Subscription Model from 2021-07-02T07:00

This episode is dedicated to the possibility that we can understand project management quite differently when we view it through the lens of the subscription model. Rethinking this is challenging b...

Interview with Mustafa Akyol from 2021-06-25T07:00

Ron and Ed welcome Turkish journalist and author, Mustafa Akyol. Like Rabbi Daniel Lapin and Father Robert Sirico, Mustafa ardently defends the free market in a religious context in his case, Islam...

Interview with Mark Wickersham from 2021-06-18T07:00

Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years....

Fifth Interview with Rabbi Daniel Lapin from 2021-06-11T07:00

Ed and Ron are honored to welcome back Rabbi Daniel Lapin back to the show, for the fifth time—a record for the highest number of appearances on The Soul of Enterprise. We will have a far-ranging d...

Price Sensitivity Factors in the Subscription Business Model from 2021-06-04T07:00

In one of our most listened to shows, Episode #61, we discussed the 10 Factors of Price Sensitivity, in the context of Value Pricing 1.0. This episode Ed and Ron will discuss how to use these facto...

Interview with Charles C Cooke from 2021-05-28T07:00

Listeners know that Ron is more a conservative and Ed, well, he's pretty dang libertarian, so who better to appear with them than the author of a book entitled The Conservatarian Manifesto. Charles...

Interview with Corey McComb, Productivity Is For Robots from 2021-05-21T07:00

Productivity Is For Robots is a book that’s a perfect fit for The Soul of Enterprise. It’s the E’ffing Debate on steroids (efficiency vs. effectiveness). Corey McComb writes in the Epilogue: “My ho...

Interview with Tony Dolan-Chief Speechwriter for President Reagan from 2021-05-14T07:00

Ed and Ron are honored to have Tony Dolan on the show, former President Ronald Reagan’s Special Assistant and Chief Speechwriter. He graduated from Yale University in 1970. He wrote two of the more...

Interview with Patrick Reasonover on They Say It Can't Be Done from 2021-05-07T07:00

Ron and Ed are joined by Patrick Reasonover to discuss his new film, They Say It Can't Be Done, a documentary that explores how innovation can solve some of the world's largest problems. It tracks ...

Interview with John Tamny - When Politicians Panicked from 2021-04-30T07:00

Ron and Ed will be joined by author and speaker John Tamny to talk about his new book When Politicians Panicked. In the boo, Tamny makes a relentless case that free people don’t just produce the we...

Interview with Jonathan Stark from 2021-04-23T07:00

Ron and Ed welcome professional business consultant and author of The Billable Hour Is Nuts, Jonathan Stark. He is the host of Ditching Hourly podcast, and writes a daily newsletter on pricing for ...

Interview with Leah Power, Institute of Communication Agencies from 2021-04-16T07:00

Ed and Ron are honored to welcome Leah Power, Executive Vice President, Strategic Operations Consultant, of the Institute of Communication Agencies, in Canada. Leah recently co-authored a study on ...

Interview with Alex Nowrasteh from 2021-04-09T07:00

Ron and Ed are both strong advocates of immigration although they do differ on some policy details. On this episode, we welcome Alex Nowrasteh, the director of immigration and trade at the Cato Ins...

Interview with Dre Baldwin from 2021-04-02T07:00

Back in December Ron and Ed received an email with a link to a custom video from Dre Baldwin in which he pitched us on why he should be a Guest on The Soul of Enterprise. We get dozens of requests ...

Interview with Matthew Stewart - The Management Myth from 2021-03-26T07:00

Cited in Episode #1 of The Soul of Enterprise, Declaring Independence from the Tyranny of Taylorism, Matthew Stewart has influenced Ron and Ed's thinking for over a decade. His seminal book, The Ma...

Why Do Consumers Love Subscriptions? from 2021-03-19T07:00

Join Ed and Ron for another angle on the Subscription Business Model. We’ll dive into the 2020 Subscribed Institute and The Harris Poll international survey on what consumers most value about subsc...

Interview with Joshua Gilder, Reagan senior speechwriter from 2021-03-12T08:00

Ed and Ron are honored to have Joshua Gilder on the show. As former President Ronald Reagan’s senior speech writer, his first speech for the President won acclaim for the line “Go Ahead, Make My Da...

Episode #330: In Search of Relationship Value from 2021-03-05T08:00

We all talk about how professional firms are in the relationship business. But is this just lip service? Do our business models reflect this relationship value, or do they reflect a transactional v...

Interview with Donald Hoffman from 2021-02-26T08:00

Ron and Ed welcome to the show the author of Ed's favorite book of 2019 The Case Against Reality, Professor Donald D Hoffman. (Or do they.) Donald is a cognitive psychologist and popular science au...

Interview with Gene Marks from 2021-02-19T08:00

Ron and Ed welcome author, columnist, and TV personality, Gene Marks to the show. Gene Marks appears regularly on MSNBC and Fox News as well as The John Batchelor Show and SiriusXM’s Wharton Busine...

Interview with John Warrillow from 2021-02-12T08:00

Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginni...

Best books of 2020 from 2021-02-05T08:00

An annual favorite, Ron and Ed will talk about the best books they each read in 2020. Sometimes there is overlap, other times none. What will it be this year! If you have any guesses let us know on...

Interview with Virgina Postrel from 2021-01-29T08:00

Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of top...

Interview with Anne Janzer from 2021-01-22T08:00

Ron and Ed are pleased to welcome to the show, Anne Janzer, the author of Subscription Marketing, and four other books on writing. In addition to being an award-winning author, Anne is an armchair ...

Interview with Art Carden from 2021-01-15T08:00

Ron and Ed welcome economist Art Carden, co-author of Leave Me Alone and I'll Make You Rich: How the Bourgeois Deal Enriched the World, with three-time Guest Deirdre McCloskey to the show. He is a ...

Interview with Kevin D. Williamson from 2021-01-08T08:00

Ron and Ed welcome fellow with National Review Institute and National Review’s roving correspondent, Kevin writes “The Tuesday,” a weekly newsletter. His latest book, Big White Ghetto: Stone Broke,...

Second interview with Dr. Mary Ruwart from 2020-12-18T08:00

Ron and Ed welcome back to the show, Dr. Mary Ruwart. Her book Death by Regulation demonstrates the futility of the US FDA and was prescient with regard to the bureaucratic delays we have seen with...

Interview with Peter Robinson from 2020-12-11T08:00

Ron and Ed welcome Peter Robinson, host of the Hoover Institution's show Uncommon Knowledge. This show is among Ron and Ed's top listens, but it is Peter's own work about which we want to talk with...

Interview with Robbie Kellman Baxter from 2020-12-04T08:00

This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant...

Third (and a half) interview with Father Robert Sirico from 2020-11-20T08:00

Ron and Ed are thrilled to have one of their favorite Guests back on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. Among the topic we ...

Subscription Economy Update from 2020-11-13T08:00

After the plethora of interviews these past few months, Ron and Ed return to their examination of the subscription economy. They will look at new subscription offerings they have collected includin...

Interview with Jay Nordlinger from 2020-11-06T08:00

Ron and Ed could not have picked a better Guest for this week’s show. Jay Nordlinger is a senior editor of National Review and a book fellow of the National Review Institute. He writes about a vari...

Second interview with Jules Goddard from 2020-10-30T07:00

Ron and Ed welcome back Dr. Jules Goddard, author of Uncommon Sense, Common Nonsense: Why some organizations consistently outperform others (co-authored with Tony Eccles). His brilliant observation...

Second interview with Mark Koziel from 2020-10-23T07:00

Ron and Ed are delighted to welcome back Mark Koziel, this time in his new capacity as President and CEO at Allinial Global. Mark is a CPA, CGMA in the U.S. with over 20 years of experience in acco...

Interview with Professor Gary Hamel on his book - Humanocracy from 2020-10-16T07:00

Ron and Ed are honored to be joined this week by one of the foremost management thinkers of our time, Professor Gary Hamel. In Humanocracy, Gary Hamel and his co-author, Michele Zanini make a passi...

Third (and a half) interview with Rabbi Daniel Lapin from 2020-10-09T07:00

Ron and Ed are honored to interview Rabbi Daniel Lapin for the third (plus) time (our first guest to make an appearance twice). Ron has been a big fan of the Rabbi, listening to his radio show, and...

Second interview with Michael Munger - Is Capitalism Sustainable? from 2020-10-02T07:00

Ron and Ed are thrilled to welcome back to the show Michael Munger. In his most recent book, “Is Capitalism Sustainable?” he explains the benefits, and in fact the necessity, of capitalism in organ...

Live, well, sorta, from Ignite - Certified Professional Bookkeepers of Canada Conference from 2020-09-25T07:00

Five years ago, Ron and Ed broadcast the show live during the Certified Professional Bookkeepers of Canada Conference (then known as IPBC). This year, the 'Rona cause the conference to go virtual. ...

Interview with John Garrett - What's Your And? from 2020-09-18T07:00

Ron and Ed welcome professional comedian and CPA, John Garrett to the show to talk about John's new book based on his podcast of the same name - What's Your And? John is a catalyst for corporate cu...

Interview with Margaret Wheatley from 2020-09-11T07:00

“Sane leadership is the unshakeable faith in people’s capacity to be generous, creative and kind. It is the commitment to create the conditions for these capacities to blossom, protected from the e...

Interview with Ronald Bailey from 2020-09-04T07:00

Ron and Ed are fired up to welcome Reason Magazine science editor, Ronald Bailey to the show. Ronald is the co-author with Marion Tupy (Episode 304) of the just-released book Ten Global Trends Ever...

Interview with Aaron Harris, Sage CTO from 2020-08-28T07:00

Ron and Ed are pleased to welcome Aaron Harris, Global CTO of Sage. Aaron is responsible for Sage’s technology and product vision. Aaron is hands-on leading investments in AI/ML, blockchain, and ot...

Strategic Positioning from 2020-08-21T07:00

Is your company distinguished by a set of unique services and capabilities? Do you focus on what you do best and form strategic alliances for the rest? Do you have a clear set of criteria for ident...

Interview with Marian Tupy from 2020-08-14T07:00

As many of our fans know, if George Gilder thinks something is brilliant, we are intrigued. During our last interview with him he mentioned Dr. Marian Tupy's work on The Simon Project, an attempt t...

Value Pricing 1.0 vs. Value Pricing 2.0 from 2020-08-07T07:00

Join Ed and Ron to discuss a question from Byron: I’ve heard you refer to subscription pricing as VP 2.0 on several occasions. I’ve also heard you indicate a shift from pricing the customer to pric...

A More Beautiful Question with Questionologist Warren Berger from 2020-07-31T07:00

Join Ed and Ron as they interview Warren Berger, author of A More Beautiful Question and The Book of Beautiful Questions. Warren defines himself as a questionologist. To him, any question that caus...

The COVID-19 Economy: Recovery or Relapse? from 2020-07-24T07:00

Are we getting closer to herd immunity? Will there be an effective COVID-19 vaccine by the end of the year? Will schools reopen? Will there be another expansion of government subsidies? As COVID ca...

Celebrating 300 - Ron and Ed are interview by Matt Burgess from 2020-07-17T07:00

Join us as we celebrate the 300th episode of The Soul of Enterprise. Ron and Ed will have the tables turned on them and will be interviewed by Matthew Burgess, a previous Guest on the show. Matthew...

Healing Leadership 2020 - Interview with Howard Hansen from 2020-07-10T07:00

Ed and Ron are thrilled to bring back Howard Hansen, coauthor of the groundbreaking book Healing Leadership - A Survival Guide for the Enlightened Leader. Here is a brief summary of what Healing ...

Third Interview with Dr Paul Thomas from 2020-06-26T07:00

In his previous appearances, Dr. Paul has shared his experiences with subscription based pricing and COVID-19. In this episode, we will spend the balance of our time talking about his new book, Sta...

Blockchain Update: Interview with Ron Quaranta and Sean Stein Smith from 2020-06-19T07:00

We will know the blockchain has really made it when we stop talking about blockchain. So said Ron Quaranta, founder of the Wall Street Block Chain Alliance, during his last appearance on The Soul o...

Subscription Pricing at Summit CPA: Jody Grunden from 2020-06-12T07:00

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in ...

The Perennial Gale of Creative Destruction from 2020-06-05T07:00

Evolutionary biologists have proven that the more adapted you are in your existing environment, the less able you are to adapt to environmental changes. We blindly cling to “that is the way we have...

Evasive Entrepreneurs with Adam Thierer from 2020-05-29T07:00

One of the epigraphs in Adam Thierer’s book is an old Chinese saying: “The higher-ups have measures. Those lower down have countermeasures.” Join Ed and Ron for a fascinating look at a new breed of...

Second Interview with Professor Deirdre McCloskey from 2020-05-22T07:00

We are honored to welcome back Professor Deirdre McCloskey to discuss her work. No other body of work has had such a profound influence on our worldviews, especially with respect to how what she ca...

Interview with Connor Boyack from 2020-05-15T07:00

Ron and Ed welcome author Connor Boyack to the show. Connor Boyack is president of Libertas Institute, a free-market think tank in Utah. He is the author of over a dozen books on politics, educatio...

The Passion Economy: Adam Davidson from 2020-05-08T07:00

Ed and Ron welcome back, for the second time, Adam Davidson, a staff writer for The New Yorker since 2016. We will be discussing his latest book: The Passion Economy: The New Rules for Thriving in ...

Interview with Economist Dan Mitchell from 2020-05-01T07:00

Ed and I are honored to have the chance to interview economist Dan Mitchell. As former Presidential candidate Steve Forbes said of Mitchell’s 1996 book, The Flat Tax: Freedom, Fairness, Jobs, and G...

The War on Cancer: Interview with Dr. Azra Raza from 2020-04-24T07:00

We are honored to have Dr. Azra Raza on the show. She is a sought after speaker in scientific circles and the recipient of numerous awards including The Hope Award in Cancer Research 2012 and named...

Interview with Accounting Thought Leader Doug Sleeter from 2020-04-17T07:00

Join Ed and Ron for their third interview with Doug Sleeter, accounting thought leader and technology visionary. We’ll discuss blockchain, bitcoin, technology, the accounting profession, COVID-19, ...

Second interview with Jody Thompson from 2020-04-10T07:00

Ron and Ed are excited to bring back to the show Jody Thompson, co-founder of the Results-only Work Environment. The sudden transition of many of us to work from home status is really only the firs...

Second Interview with Dr. Paul Thomas from 2020-04-03T07:00

Join Ed, Ron for our second interview with Dr. Paul Thomas, Founder of Plum Health DPC (Direct Primary Care), to discuss COVID-19, and his experience dealing with this from the front lines. Also, h...

Free-Rider Friday, March 2020 from 2020-03-27T07:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is ...

Beware the Precautionary Principle from 2020-03-20T07:00

Freeman Dyson in the report from the 2001 World Economic Forum defined the Precautionary Principle as that if some course of action carries even a remote chance of irreparable damage to the ecology...

Organization Change Management with Nicole Ripley from 2020-03-13T07:00

Some 60-70% of projects fail, according to McKinsey, Bain, Gartner and Harvard Business Review, because the people side of change is not considered, and preparations are not in place to help indivi...

The Placebo and Nocebo Effects from 2020-03-06T08:00

The flip side of the placebo effect is the nocebo effect. The nocebo effect can see us manifest side effects of a 'treatment', which can be as broad as vomiting, pain, headaches and even, it is arg...

Free-Rider Friday, February 2020 from 2020-02-28T08:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is ...

Subscription Pricing, Part III from 2020-02-21T08:00

Join Ed and Ron as they discuss updates on the Subscription Business Model, and how it could be adapted to various industries, including professional firms.

Subscription Pricing in Law Firms with Matthew Burgess from 2020-02-14T08:00

Matthew Burgess co-founded View Legal in 2014, having been a partner and lawyer at one of Australia’s leading independent law firms for over 17 years. Matthew’s passion is helping clients to succes...

Memorable Mentors Clayton Christensen from 2020-02-07T08:00

Join Ed and Ron as they discuss the contributions of Clayton Christensen, one of our favorite business authors and thinkers. According to Wikipedia: Clayton Magleby Christensen (April 6, 1952 – Jan...

Free-Rider Friday, January 2020 from 2020-01-31T08:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

More Metric Mania from 2020-01-24T08:00

What you can measure you can manage. Tying metrics to strategy has become critical in business, and this can create all sorts of moral hazards. An article from the September-October 2019 issue of H...

The Best Books We Read in 2019 from 2020-01-17T08:00

Thousands of books are published each year. Some are worthless, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...

Subscription-Based Law Firm: Jon Tobin, Counsel for Creators from 2020-01-10T08:00

Lawyers skeptical about the possibility of offering a subscription-based service for legal services should join Ed and Ron for our discussion with Jon Tobin, founder of Counsel for Creators LLP, a ...

2019: Year in Review from 2020-01-03T08:00

Ed and Ron will discuss some of their favorite shows and guests from 2019, comment on the notable people we lost, and other notable events from the year.

Free-Rider Friday, December 2019 from 2019-12-27T08:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

Interview with Dr.Keith Smith from 2019-12-20T08:00

Ron and Ed are thrilled to welcome Dr. Keith Smith co-founder of the Surgery Center of Oklahoma and the Free Market Medical Association. Dr. G. Keith Smith is a board-certified anesthesiologist in...

Communist Humor from 2019-12-13T08:00

Karl Marx wrote that “The final phase of a historic political system is comedy.” Did the telling of jokes tumble the old Soviet system? George Orwell wrote that “Every joke is a tiny revolution.” ...

The Subscription Model in Medicine from 2019-12-06T08:00

Is it possible for family physician to operate under a subscription-based business model, priced below what you pay for your mobile phone service? What about services not covered by the subscriptio...

Free-Rider Friday, November 2019 from 2019-11-22T08:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

The Second Interview with Rory Sutherland from 2019-11-15T08:00

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk h...

Live From 2019 Cleveland, Ohio Accounting Show from 2019-11-08T08:00

Join Ed, Ron and special guest Reginald Lee, author of Lies, Damned Lies, and Cost Accounting as well as Strategic Cost Transformation as they discuss the sessions they delivered at the Ohio Societ...

A Discussion with A Millennial: Tom Hall from 2019-11-01T07:00

We’re excited to speak with Tom Hall, a millennial (we say that tongue-in-cheek) from the UK, studying economics and political science at the University of Bristol, UK. He produced a report on the ...

Free-Rider Friday, October 2019 from 2019-10-25T07:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

Interview with Andy Armanino from 2019-10-18T07:00

Andy Armanino started his career with Arthur Young as an auditor and joined Armanino LLP in 1989 where he built a full-service audit offering before becoming, at 29, the youngest partner in the fir...

Survivor's Obligation: Interview with Chris Stricklin from 2019-10-11T07:00

Ed and I are honored to have Chris “Elroy” Stricklin back on the show for the third time. We will be discussing his new book, released October 1, 2019, Survivor’s Obligation: Navigating an Intentio...

The Lost Chapter from Implementing Value Pricing from 2019-10-04T07:00

Join Ed and Ron as they discuss the chapter that didn't make it into Ron's book, Implementing Value Pricing: A Radical Business Model for Professional Firms. Topics such as: Is the Salvation Army t...

Free-rider Friday - September 2019 - Pacioli, Uber, and 42 from 2019-09-27T07:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is ...

Lawyering Up: Value Pricing Down Under from 2019-09-20T07:00

Ed and Ron are honored to have our three VeraSage colleagues, and Australian lawyers, on the show for the second time: John Chisholm, Matthew Burgess, and David Wells. We will discuss what's happen...

Third Interview with George Gilder from 2019-09-06T07:00

We are honored to have the opportunity to interview George Gilder for a third time. Writer, economist, technology advocate, and co-founder of the Discovery Institute, Georges latest book is Life Af...

Free Rider Friday, August 2019 from 2019-08-30T07:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is ...

The Soul of Silicon: George Gilder's Address to the Vatican from 2019-08-23T07:00

In May 1997, George Gilder delivered The Soul of Silicon to the Vatican, at a conference arranged and coordinated by the Acton Institute. Ron, who is a devotee of all of Gilders writings, believes ...

Imagine the Audience in Underwear...Not! Public Speaking Skills from 2019-08-16T07:00

American journalist Roscoe Drummond said: “The mind is wonderful thing. It starts working the minute you’re born and never stops until you get up to speak in public.” Is it really true that people ...

Rory - Rider Friday from 2019-08-09T07:00

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk h...

On Rory Sutherland's Book - Alchemy from 2019-08-02T07:00

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk h...

Free-Rider Friday, July 2019 from 2019-07-26T07:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

INFLUXUS RECIPROCI FALSUM from 2019-07-19T07:00

Confused by the title? Don't worry, we'll make Ed explain it all. Just be sure to listen to hear about data dredging and Pearson's correlation coefficient. Trust us, this will be a fun show.

The Adaptive Capacity Model from 2019-07-12T07:00

Think of your firm as a Boeing 777 airplane. When United Airlines places a Boeing 777 in service, it adds a certain capacity to its fleet. However, it goes one step further, by dividing up that mar...

Encore: Life After Google: Interview with George Gilder from 2019-07-05T07:00

We are honored to have the opportunity to interview George Gilder for a second time. Writer, economist, technology advocate, and co-founder of the Discovery Institute. George’s latest book is Life ...

Free-Rider Friday, June 2019 from 2019-06-28T07:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

Memorable Mentors: Tom Peters from 2019-06-21T07:00

Well, we tried, but we could not land Tom Peters to be a Guest on The Soul of Enterprise. Instead, we have decided to do the next best thing - a Memorable Mentors episode. Ron and Ed will recap th...

Interview with Chief Pricing Educator Mark Stiving from 2019-06-14T07:00

Ed and Ron are honored to interview fellow Professional Pricing Society colleague, Mark Stiving. Why don't you win deals at higher prices? You don't get paid enough for the value you create. Or do ...

Interview with Justin Lake from 2019-06-07T07:00

Originally recorded with the idea that this would be a Bonus Episode for their Patreon listeners only, Ron and Ed were so enraptured with the conversation with Justin Lake, that they decided to rel...

Free-Rider Friday, May 2019 from 2019-05-31T07:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

Team Member Compensation from 2019-05-24T07:00

Join Ed and Ron as they discuss the thorny issue of team member compensation. The tradeoff between creating an incentive for firm-wide profit and contributing discretionary effort, and engaging in ...

Prices, Profits, and Fairness from 2019-05-17T07:00

Why is an oil or pharmaceutical company condemned for earning windfall profits when market conditions change, while an individual homeowner who realizes a tidy profit off of a hot real estate marke...

Lessons Learned From Our Subscription Economy Workshop from 2019-05-10T07:00

On April 30th and May 1st, Ed and Ron taught their first workshop in Chicago on the Subscription Economy Business Model. The advantages of this model are many, including: Predictable revenue; not s...

Interview with Economist Tyler Cowen from 2019-05-03T07:00

Ed and Ron are honored to interview Tyler Cowen, professor of economics at George Mason University, blogger at Marginal Revolution, and author of many books. Tyler’s podcast, Conversations with Tyl...

FRF: Millionaires, Marxists, and Minimum Wage from 2019-04-26T07:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

The Million-Dollar TIP: Using a TIP Clause from 2019-04-19T07:00

One of the most innovative pricing strategies that should be in every firm’s pricing stack is the TIP clause. Most feedback that firms receive on pricing is negative (“Your price was too high”). Or...

Interview with ADP's Chief Behavioral Economist Jordan Birnbaum from 2019-04-12T07:00

Ed and Ron are honored to interview Jordan Birnbaum, VP and Chief Behavioral Economist with ADP. Ron met Jordan recently and heard him speak on some of the behavioral economic ideas that guide how ...

ET HORA LIBELLUM DELENDA EST from 2019-04-05T07:00

In ancient Rome, during the Punic Wars, Cato the Elder is said to have ended every speech he delivered before the Roman Senate with the phrase, “ET CARTHAGO DELENDA EST” (and Carthage must be destr...

Free-Rider Friday, March 2019 from 2019-03-29T07:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

How to Fire a Customer from 2019-03-22T07:00

What happens when your firm becomes filled with too many “C,” “D,” and “F” customers? How should you fire a customer? There are many strategies, some more effective than others. Join Ed and Ron as...

Pricing at Starbucks from 2019-03-15T07:00

Ed and Ron will discuss a blog post by Kent Hendricks, 6 psychological tactics behind the Starbucks menu. If you're interested in behavioral economics and how it intersects with pricing choices, yo...

Free-rider Friday - February 2019 from 2019-03-08T08:00

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is...

LIVE from the Meeting of the Minds from 2019-03-01T08:00

Ron and Ed are jazzed to be doing the show live from the 90 Minds annual conference, The Meeting of the Minds in San Diego. The Meeting of The Minds brings our membership of consultants, reseller...

Interview with Tien Tzuo from 2019-02-22T08:00

Ron and Ed are honored to have Tien Tzuo as a Guest on the program. Tien currently serves as CEO of Zuora (NYSE:ZUO), a company he co-founded in 2007 and took public in 2018. Under Tien's leaders...

Incumbents Hate Competition But Customers Love It from 2019-02-15T08:00

All business people live the ultimate contradiction. They pray at night for supernormal profits and spend their days driving down those profits by competitively supplying customers with more of wha...

Memorable Mentors: Richard Feynman from 2019-02-08T08:00

According to Wikipedia, Richard Feynman [May 11, 1918 – February 15, 1988] was an American theoretical physicist, known for his work in the path integral formulation of quantum mechanics, the theor...

Free-Rider Friday, January 2019 from 2019-02-01T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

A Priest and a Rabbi from 2019-01-25T08:00

Ed and Ron are honored to have back on the show for the third time, and at the same time, Father Robert Sirico and Rabbi Daniel Lapin. Join us for another fascinating conversation with these two me...

The Real Monopolies: Occupational Licensure from 2019-01-18T08:00

Customers are best served and protected when they have many competitive alternatives. We don't like self-serving monopolies. Of course, as sellers we all want to be monopolies, with little competit...

The Best Books We Read in 2018 from 2019-01-11T08:00

Thousands of books are published each year. Some are worthless, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...

2018: Year in Review from 2019-01-04T08:00

Ed and Ron will discuss some of their favorite shows and guests from 2018, comment on the notable people we lost, as well as some other topics.

Free-Rider Friday, December 2018 from 2018-12-28T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

The Subscription Business Model, Part II from 2018-12-14T08:00

The Subscription Economy: The idea is to turn customers into subscribers. As the world moves from experiences to access and transformations over ownership and deliverables, customization, not stand...

Memorable Mentors: Eric Hoffer from 2018-12-07T08:00

Eric Hoffer (July 25, 1898 – May 21, 1983) was an American moral and social philosopher. He was the author of ten books and was awarded the Presidential Medal of Freedom in February 1983. His first...

Free-Rider Friday, November 2018 from 2018-11-30T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Warren Meyer from 2018-11-16T08:00

Ron and Ed are excited to have on economist and blogger Warren Meyer. Warren runs a large small business, by which he means that it seems to require a tremendous amount of work for the money it m...

The Subscription Business Model from 2018-11-09T08:00

The Subscription Economy: The idea is to turn customers into subscribers. As the world moves from experiences to access and transformations over ownership and deliverables, customization, not stand...

Interview with Dr. Walter Williams from 2018-11-02T07:00

Ed and Ron are honored to interview Dr. Walter Williams. He has made scores of radio and television appearances which include “Nightline,” “Firing Line,” “Face the Nation,” Milton Friedman’s “Free ...

Free-Rider Friday, October 2018 from 2018-10-26T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Chris 'Elroy' Stricklin, Colonel -Ret, USAF from 2018-10-19T07:00

Ed and I are honored to have Chris Elroy Stricklin back on the show to discuss his experience in leadership, implementing the Debrief and Lessons Learned into corporate life, and other topics from ...

Interview with Economist Russ Roberts from 2018-10-12T07:00

Ed and I are honored to interview economist Russ Roberts, the host of our favorite podcast, EconTalk. Russ is the author of four books, each of which Ron recommends highly. We will discuss these bo...

Interview with Erik Asgeirsson and Ron Quaranta from 2018-10-05T07:00

Ron and Ed are excited to be joined by Erik Asgeirsson and Ron Quaranta. Erik is the President and Chief Executive Officer of CPA.com. He has more than 20 years of experience in leading technolog...

Free-Rider Friday, September 2018 from 2018-09-28T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Xen Accounting's Ryan Lazanis from 2018-09-21T07:00

Ryan Lazanis has been operating Xen Accounting without timesheets for the past five years. Founder of Xen Accounting, an innovative firm in Canada, Ryan embraced the idea of blowing up the old ?We ...

Why Trade Deficits Don't Matter from 2018-09-14T07:00

What happens when one country’s imports consistently exceed its exports, creating a deficit in the international balance of trade? There is probably no greater misunderstanding about the real natur...

Free-Rider Friday, August 2018 from 2018-09-07T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Life After Google: Interview with George Gilder from 2018-08-31T07:00

We are honored to have the opportunity to interview George Gilder for a second time. Writer, economist, technology advocate, and co-founder of the Discovery Institute. George’s latest book is Life ...

Interview with Marketing Consultant David Meikle from 2018-08-24T07:00

Join us for a great discussion with former Ogilvy marketer David Meikle, who opened up Ogilvy in Russia and ran it for four years. Ron met David earlier this year at a conference hosted by the Inst...

Interview with Economist Mark Skousen from 2018-08-17T07:00

Ed and Ron are honored to interview economist Mark Skousen, one of Ron’s favorite economics author. He is a former analyst for the Central Intelligence Agency, a columnist to Forbes magazine and pa...

Interview with John Stossel from 2018-08-10T07:00

Ron and Ed are thrilled and honored to have John Stossel appear on the show. John Stossel joined Reason in 2017. The former host of Fox Business' Stossel and ABC's 20/20, he has won 19 Emmys and au...

Pricing Expert Stephan Liozu from 2018-08-03T07:00

Ed and I are honored to have on our Professional Pricing Society colleague Stephan Liozu. Stephan has written several articles on strategic pricing issues for the Journal of Professional Pricing an...

Free-Rider Friday, July 2018 from 2018-07-27T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Jeffrey Tucker from 2018-07-20T07:00

Ron and Ed are pleased to be interviewing author Jeffrey Tucker. Jeffrey is an economics writer of the Austrian School, an advocate of anarcho-capitalism and Bitcoin, a publisher of libertarian boo...

Interview: Reginald Lee, Strategic Cost Transformation from 2018-07-13T07:00

We are pleased to welcome back to the show Dr. Reginald Lee, author of Lies, Damned Lies, and Cost Accounting: How Capacity Management Enables Improved Cost and Cash Flow Management, and the founde...

Memorable Mentors: Peter F. Drucker from 2018-07-06T07:00

Peter F. Drucker is one of the truly serious thinkers the management consultant industry can point to with justifiable pride. Even though Drucker passed away November 11, 2005, at age 95, it does n...

Free-Rider Friday, June 2018 from 2018-06-29T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Jeff Kanter from 2018-06-22T07:00

Jeff Kanter is the co-founder of My Academy of Health Excellence which provides a holistic approach to healthcare and wellness. They help individuals and groups including small entrepreneurs save m...

Top Ten Pricing Lessons from 2018-06-15T07:00

We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron’s Pricing Masterclass th...

Interview with Alessandra Lezama, CEO, AbacusNext from 2018-06-08T07:00

Ed and Ron are honored to interview Alessandra Lezama, CEO of AbacusNext, a sponsor of The Soul of Enterprise. Alessandra possesses strategic hands-on leadership skills, drawing on extensive cross-...

Project Management: Execution from 2018-06-01T07:00

Ron and Ed have talked project management before, but the focus was always around project planning and scope creation. In this episode, they conversation shifts to project execution and the tools n...

Free-Rider Friday, May 2018 from 2018-05-25T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Mary Ruwart from 2018-05-18T07:00

Ron and Ed are pleased to welcome Dr. Mary Ruwart to the show to discuss her new book, Death by Regulation. During this episode we will explore how the FDA is directly affecting your life and the...

Interview with Phil Rosenzweig, Author of The Halo Effect from 2018-05-11T07:00

Ed and Ron are honored to interview Phil Rosenzweig, the author of one our all-time favorite business books, The Halo Effect and the Eight Other Business Delusions that Deceive Managers, originally...

Interview with Economist Michael C. Munger from 2018-05-04T07:00

Ed and Ron are honored to interview economist Michael C. Munger, whose recent books include Choosing in Groups (coauthored with his son, Kevin Munger) and The Thing Itself, both in 2015. His resear...

Free-Rider Friday, April 2018 from 2018-04-27T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Blair Enns from 2018-04-20T07:00

We are honored to interview Blair Enns, another crusader for Value Pricing and burying the billable hour. He wrote the fantastic book, The Win Without Picthing Manifesto, and his latest is Pricing ...

Interview with Donald Boudreaux from 2018-04-13T07:00

Ron and Ed are thrilled to interview Donald Boudreaux. Prof. Boudreaux is an economist, author, professor, and co-director of the Program on the American Economy and Globalization at the Mercatus C...

Your Customer Defines Quality Not You from 2018-04-06T07:00

This episode is dedicated to the possibility that quality is not objective goodness but rather conformance to a requirement. For a professional this means the customer's requirement, not just profe...

Free-Rider Friday, March 2018 from 2018-03-30T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Net Neutrality: Interview with Professor Thomas Hazlett from 2018-03-23T07:00

Ed and I are honored to be able to interview Professor Thomas Hazlett, one of the country's leading economists in the are of the wireless spectrum, FCC regulation, etc. We will discuss his most rec...

Interview with Peter Block from 2018-03-16T07:00

Full disclosure: We prerecorded this episode. In our opinion, it is phenomenal. Peter Block is just incredible. Do yourself and your customers and your neighbors and your family, a favor and give t...

How to Have a Value Conversation from 2018-03-09T08:00

Without the value conversation, there can be NO value pricing. Without the ability to have this conversation, value pricing is dead on arrival. Without knowing what the perceived value is, there is...

Taking Down Trickle Down from 2018-03-02T08:00

“Trickle Down Economics” is hurled around as a pejorative by politicians, the media, and other opponents of free markets. Yet there is no such theory in learned histories of economic thought. It’s ...

Free-Rider Friday, February 2018 from 2018-02-23T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

The Value Guarantee from 2018-02-16T08:00

Many firms think it counterintuitive to offer incentives for their customers to complain, worrying they would be inundated with angry customers; or if they did not respond effectively, they might l...

Bad Medicine from 2018-02-09T08:00

For 2,400 years patients believed doctors were doing good; for 2,300 years they were wrong. Until the invention of antibiotics in the 1940s doctors, in general, did their patients more harm than go...

Interview with Barry Melancon from 2018-02-02T08:00

Ron and Ed are thrilled to be interviewing Barry Melancon, President & CEO, American Institute of CPAs and CEO, Association of International Certified Professional Accountants. Barry joined the A...

Free-Rider Friday, January 2018 from 2018-01-26T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

The Laws of Systems Thinking from 2018-01-19T08:00

Peter Senge posits the Laws of Systems Thinking in Chapter 4 of in his seminal work, The Fifth Discipline: The art and practice of the learning organization. During this show, Ron and Ed will intro...

2017: Year in Review from 2018-01-05T08:00

Ed and Ron will discuss some of their favorite shows from 2017; discuss a selection of best books that they read during the year; comment on the notable people we lost in 2017 as well as some other...

Free-Rider Friday, December 2017 from 2017-12-22T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Johan Norberg from 2017-12-15T08:00

The Soul of Enterprise Interviews Johan Norberg.

Customer Transformations from 2017-12-08T08:00

Ron and Ed often speak about the knowledge economy, heck the show's subtitle refers to it, and one question often pops up - What comes after the knowledge economy? Our Guest Joe Pine thought it wou...

Free-rider Friday - November 2017 from 2017-12-01T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Howard Hansen on Healing Leadership from 2017-11-17T08:00

One thing is clear about today's leadership model. It's NOT working! Howard chose “Healing” in his company name to describe a new kind of leadership that he proposes. He sees the present problems...

Ron Baker Keynote part 2 from 2017-11-13T03:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Andrew Boer Live DET Talk from 2017-11-13T02:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Hugh Watson Live DET Talk from 2017-11-13T01:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Shauna Wortinger Live DET Talk from 2017-11-13T00:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Catherine Robson Live DET Talk from 2017-11-12T23:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Joe Aliota Live DET Talk from 2017-11-12T22:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Jacqui Brown Live DET Talk from 2017-11-12T21:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Thomas Bowden Live DET Talk from 2017-11-12T20:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Ryan Holtz Live DET Talk from 2017-11-12T19:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Bill Sheridan Live DET Talk from 2017-11-12T18:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Mark Gandy Live DET Talk from 2017-11-12T17:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Lunch with Greg Kyte from 2017-11-12T16:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Ed Kless Live DET Talk from 2017-11-12T15:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Kirk Bowman Live DET Talk from 2017-11-12T14:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Matthew Burgess , new Verasage Fellow DET Talk from 2017-11-12T13:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

John Chisholm Live DET Talk from 2017-11-12T12:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Chris Marston Live DET Talk from 2017-11-12T11:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Tim Williams DET Talk from 2017-11-12T10:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

New VeraSage Fellow, Matthew Burgess Announced from 2017-11-12T09:00

Day 2 of the live event coverage of the VeraSage Symposium. Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, ...

Ron Baker Keynote, Part 1 from 2017-11-12T00:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Thomas Casey Live DET Talk from 2017-11-11T23:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Shaun Jardine Live DET Talk from 2017-11-11T22:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Steve Brown Live DET Talk from 2017-11-11T21:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Lisa Bloch Live DET Talk from 2017-11-11T20:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Louis Prosperi Live DET Talk from 2017-11-11T19:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Mark Wickersham Live DET Talk from 2017-11-11T18:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Ray D'Cruz with After Action Software from 2017-11-11T17:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Joel Barolsky with Price High or Low App from 2017-11-11T16:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Q-Force Exercise from 2017-11-11T15:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Greg Kyte Live DET Talk from 2017-11-11T14:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Paul Kennedy Live DET Talk from 2017-11-11T13:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Adrian Simmons Live DET Talk from 2017-11-11T12:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Dan Morris Live DET talks from 2017-11-11T11:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

State of Value Pricing in the Professions with Ron Baker from 2017-11-11T10:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

VeraSage Symposium Opening with Ed Kless from 2017-11-11T09:00

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and...

Live from the VeraSage Symposium from 2017-11-10T08:00

As you may know Ron Baker is a founder of the VeraSage Institute, a think tank for professional firms; and that Ed Kless is a senior fellow. The Institute holds a biennial conference during which...

Interview with Chris 'Elroy' Stricklin from 2017-11-03T07:00

Ron and Ed have been fascinated with the US military use of the After-action Review as a knowledge management tool. Recently, Ed encountered Chris 'Elroy' Stricklin, a former member of the USAF's T...

Free-rider Friday - October 2017 from 2017-10-27T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Antitrust Law and Price Signaling from 2017-10-20T07:00

After the Civil War, corporations grew to unprecedented size. The public was suspicious of this concentration of economic power, and politicians responded in 1890 by passing the first antitrust law...

Innovation Beyond Technology from 2017-10-13T07:00

This episode is based on a session that Ed has delivered for the past three years. It is dedicated to the possibility that innovation goes beyond just technological developments. Technology is impo...

Is Hourly Billing Unethical and Unprofessional? from 2017-10-06T07:00

Ethical problems arise in hourly billing due to the misalignment of interests created by the system. It’s hard to be a good citizen in a bad culture. Professionals who use hourly billing may not ha...

Free-Rider Friday, September 2017 from 2017-09-29T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Magatte Wade from 2017-09-22T07:00

Ron and Ed interview the dynamic Magatte Wade. Magatte is the founder and CEO of Tiossan, a high-end skin care products line based on indigenous Senegalese recipes and ingredients. Tiossan produ...

Interview with Daniel Bennett, Ogilvy Change from 2017-09-15T07:00

Join Ed and Ron for their insightful interview with Daniel Bennett, Senior Behavioural Strategist with Ogilvy Change in the UK. He works with Rory Sutherland, who we also interviewed on Episode #9....

Memorable Mentors: Henry Hazlitt from 2017-09-01T07:00

Henry Hazlitt (1894-1993) was one of the greatest economic journalists of the 20th century. He is the author of “Economics in One Lesson,” among twenty other books; was a chief editorial writer for...

Free-Rider Friday, August 2017 from 2017-08-25T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Free-Rider Friday, July 2017 from 2017-08-18T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Innovation at the AICPA and CPA.com from 2017-08-11T07:00

The AICPA and CPA.com have some interesting innovative initiatives in the offering. Join Ed and Ron as they discuss what's new at both of these organizations with Greg LaFollette of CPA.com, and Ma...

Bookkeepers and Accountants of the Future - Part 2 from 2017-07-28T07:00

Ron and Ed were at Sage Summit 2017 in Toronto and recorded an episode featuring a great panel discussion on the bookkeepers and accountants of the future. While the job description for accounting ...

The Psychology of How People Buy from 2017-07-21T07:00

People do not like to admit being sold, but they brag about what they buy. Forget selling; focus on what the customer buys. Join Ed and Ron for a discussion of human psychology as it relates to buy...

Memorable Mentors: Leonard Read from 2017-07-14T07:00

Leonard Edward Read (September 26, 1898 – May 14, 1983) was the founder of the Foundation for Economic Education (FEE), which was one of the first modern libertarian institutions of its kind in the...

Bookkeepers and Accountants of the Future from 2017-07-07T07:00

Ron and Ed were at Sage Summit 2017 in Toronto and recorded an episode featuring a great panel discussion on the bookkeepers and accountants of the future. While the job description for accounting ...

Free-Rider Friday, June 2017 from 2017-06-30T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Profit First Author Mike Michalowicz from 2017-06-23T07:00

From the Profit First Professionals Website: Everyone on the planet knew it. It was a cold, hard fact. The world was flat. Until it wasn’t. That’s when everything changed. Society is addicted to ax...

Changing Your Mind from 2017-06-16T07:00

Have you ever changed your mind on a significant issue? Nearly everyone we ask answers yes. What was the process like? How long did it take? How did you go about learning the new position? Philosop...

Accounting Innovation - it's not an oxymoron - Part 2 from 2017-06-09T07:00

Ron and Ed were at Sage Summit 2017 in Atlanta and recorded an episode (or two) featuring a great panel discussion on the premise that accounting and innovation are not opposites (i.e. not an oxymo...

VeraSage Fellow Adrian Simmons, CPA, On Value from 2017-06-02T07:00

Adrian Simmons is so interested in creating value, he’s been studying the history of the theory of value. He’ll enlighten us with what he’s learned, as well as explain how he uses these insights to...

Free-Rider Friday, May 2017 from 2017-05-26T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

TSoE Live from Sage Summit - Accounting innovation, it is not an oxymoron from 2017-05-19T07:00

Ron and Ed were at Sage Summit 2017 in Atlanta and recorded an episode (or two) featuring a great panel discussion on the premise that accounting and innovation are not opposites (i.e. not an oxymo...

In What Year Were You Born?: Generational Astrology from 2017-05-12T07:00

An enormous amount of ink has been spilled on the topic of Generation X, Y, Z, etc. One reason is there are more generations interacting in the workforce today than in the past. Another is life e...

Memorable Mentors: Friedrich Hayek from 2017-05-05T07:00

This Friday, Ron and Ed will profile Friedrich Hayek (1899-1992), one of the most prodigious classical liberal scholars of the 20th century. He won the 1974 Nobel Prize in economics, published 130 ...

Free-Rider Friday, April 2017 from 2017-04-28T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

More VeraSage Laws from 2017-04-21T07:00

Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. In this episode, Ed and Ron will explore more famous, and i...

Das Intellectual Kapital from 2017-04-14T07:00

In an ironic twist on Karl Marx’s idea of the proletarian revolution, in today’s capitalist society, labor trumps capital as the chief source of all wealth. According to The World Bank, 80% of the ...

Earning Our Mouse Ears: Disney's Approach to Customer Loyalty from 2017-04-07T07:00

In 1997, Ron attended Disney Institute’s professional development program: The Disney Approach to Customer Loyalty: Creating Service that Keeps Your Customers Coming Back. How does Disney create su...

Free-Rider Friday, March 2017 from 2017-03-31T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Request for Proposals -RFP: Avoiding the Winner's Curse from 2017-03-24T07:00

Request For Proposals have become more commonplace as competitive bidding has replaced negotiation for price buyers. It is as if dysfunctional buying practices have arisen to counter dysfunctional ...

Interview with Strategy Expert Tim Williams from 2017-03-10T08:00

Back by popular demand, on Friday's show Ron and Ed will interview Tim Williams, a noted author, international speaker, and presenter for major advertising associations, agency networks, universiti...

The Deleterious Effects of Hourly Billing from 2017-03-03T08:00

Hourly billing is deeply entrenched and has been widely used for decades, which proves is has some advantages. The case against the billable hour is not that it is not a profitable pricing policy. ...

Free-Rider Friday, February 2017 from 2017-02-24T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Personality Profiling: Helpful or Hokum? from 2017-02-17T08:00

Companies use personality tests for a variety of purposes, such as employment screening, assessing leadership potential, fostering corroboration and teamwork, etc. The most widely used is the Myers...

Memorable Mentors: Ludwig von Mises from 2017-02-10T08:00

This Friday, Ron and Ed will profile Ludwig von Mises, an economist, author, and one of the founders of the “neo-Austrian school” of economics. Mises told his future wife: “If you want a rich man, ...

The Three - and only three - Pricing Strategies from 2017-02-03T08:00

There are only three pricing strategies: Skim, penetration and neutral. Price can be an effective way to compete for some companies. Think of Wal-Mart, Southwest Airlines, Costco, Dell Computers, o...

Free-Rider Friday, January 2017 from 2017-01-27T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Reappraising the Annual Performance Appraisal from 2017-01-20T08:00

Do you know anyone who was motivated going into, or coming out of, their annual performance appraisal? Most organizations and employees are dissatisfied with the performance appraisal process, so i...

The Soul of Enterprise: Business in the Knowledge Economy Friday, January 13, 2017 from 2017-01-13T08:00

Interview with Gary and Jim Boomer from 2017-01-06T08:00

Ron and Ed are thrilled to be interviewing Gary and Jim Boomer, the father/son team at the head of Boomer Consulting. Both are recognized as among the most influential people in the accounting prof...

2016: Year in Review from 2016-12-30T08:00

Ed and I will discuss some of our favorite guests and memorable show topics from 2016, along with our selection of best books that we read during the year. We'll also comment on the notable people ...

Free-Rider Friday-December 2016 from 2016-12-23T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Kirk Bowman, host of The Art of Value from 2016-12-16T08:00

Ron and Ed are honored to have Kirk Bowman as a Guest this week. Kirk began his journey to value pricing as a naysayer, but like many converts, he has now become a leading voice in the value pricin...

Strategic Planning: Efficient, effective, neither? from 2016-12-09T08:00

This episode will be dedicated to the possibility that all organizations can create and execute meaningful strategic plans. Creating a well defined strategy is hard work and not for everyone, as it...

Interview with Accounting Thought Leader Joe Woodard from 2016-12-02T08:00

Ed and Ron will interview Accounting Profession Thought Leader Joe Woodard. Joe and his company has adopted a powerful vision: “To transform small business through small business advisors.” Its pur...

Free-Rider Friday-- November 2016 from 2016-11-18T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with David Friedman, Anarchist, Anachronist, Economist from 2016-11-11T08:00

Ron and Ed are thrilled to have as a Guest this week, the self described anarchist-anachronist-economist David Friedman. David is an American economist, physicist, legal scholar, and libertarian ...

Interview with Pricing Expert Tim Smith from 2016-11-04T07:00

We interview pricing expert Tim Smith, a fellow Professional Pricing Society faculty member and author of two fantastic pricing books, Pricing Done Right: Pricing Framework Proven Successful by the...

Free-rider Friday - October 2016 from 2016-10-28T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Reflections on The Post Professional Society from 2016-10-21T07:00

On Monday and Tuesday, Ed and Ron facilitated a workshop in Niagara Falls on The Post-Professional Society. Might there be entirely new ways of organizing professional work that's more accessible, ...

Interview with Dr. Timothy Chou on the Internet of Things from 2016-10-14T07:00

Timothy Chou has been lucky enough to have a career spanning academia, successful -and not so successful- startups and large corporations. He was one of only a few people to hold the President titl...

Lies, Damned Lies, and Cost Accounting: Interview with Dr. Reginald Lee from 2016-10-07T07:00

We are pleased to have the chance to interview Dr. Reginald Lee, author of 'Lies, Damned Lies, and Cost Accounting: How Capacity Management Enables Improved Cost and Cash Flow Management,' and the ...

Ron Baker and Ed Kless Interview Louie Prosperi for Closing Statements at the 2016 IPBC Ignite Confrence from 2016-10-01T20:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Lowry Olafson at the 2016 IPBC Ignite Confrence from 2016-10-01T19:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Marge Wegren-Debre' and Dave Debre' at the 2016 IPBC Ignite Confrence from 2016-10-01T18:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview John Zottola at the 2016 IPBC Ignite Confrence from 2016-10-01T17:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Bryan Tritt at the 2016 IPBC Ignite Confrence from 2016-10-01T16:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Andrew Bates at the 2016 IPBC Ignite Confrence from 2016-10-01T15:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Chenine Humphrey, Connie Sparks, Melissa Michalski and Jennifer Korhonen at the 2016 IPBC Ignite Confrence from 2016-10-01T14:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Chris Fudge at the 2016 IPBC Ignite Confrence from 2016-10-01T13:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Carrie Murooney at the 2016 IPBC Ignite Confrence from 2016-10-01T12:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Sam Baker at the 2016 IPBC Ignite Confrence from 2016-10-01T11:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Louie Prosperi at the 2016 IPBC Ignite Confrence from 2016-10-01T10:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Keynote by Intuit: Staying Relevant in the Era of Cloud Bookkeeping - Chris Fudge from 2016-10-01T09:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Keynote by Alan Salmon: The Bookkeeping Practice of Today, Tomorrow and Beyond from 2016-10-01T08:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Cindy Kindrel at the 2016 IPBC Ignite Confrence from 2016-09-29T20:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Dustin Meneses at the 2016 IPBC Ignite Confrence from 2016-09-29T19:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Marilyn Benninger and Bill Loewen at the 2016 IPBC Ignite Confrence from 2016-09-29T18:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Marc Labreque at the 2016 IPBC Ignite Confrence from 2016-09-29T17:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Nancy Teixeira at the 2016 IPBC Ignite Confrence from 2016-09-29T16:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Paul Struthers at the 2016 IPBC Ignite Confrence from 2016-09-29T15:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Ray Barlow at the 2016 IPBC Ignite Confrence from 2016-09-29T14:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Brenda Jennett at the 2016 IPBC Ignite Confrence from 2016-09-29T13:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Michael Palmer at the 2016 IPBC Ignite Confrence from 2016-09-29T12:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Scott Zandbergen at the 2016 IPBC Ignite Confrence from 2016-09-29T11:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Ron Baker and Ed Kless Interview Dianne Mueller at the 2016 IPBC Ignite Confrence from 2016-09-29T10:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Keynote by SAGE" The Firm of the Now with Ray Barlow from 2016-09-29T09:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Keynote by INTUIT: Automated Data Entry and the Bookkeeping Industry with Scott Zandbergen from 2016-09-29T08:00

Live Broadcast at the The IPBC IGNITE Conference.IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional bu...

Intuit Presents The Firm of the Future Digital Toolbox with Bryan Tritt and Leandro Dumloa Part2 from 2016-09-28T11:00

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional b...

Intuit Presents The Firm of the Future Digital Toolbox with Bryan Tritt and Leandro Dumloa Part1 from 2016-09-28T10:00

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional b...

Sage Presents Zen and the Art of Consulting with Ed Kless Part2 from 2016-09-28T09:00

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional b...

Sage Presents Zen and the Art of Consulting with Ed Kless Part1 from 2016-09-28T08:00

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional b...

How to Use Key Predictive Indicators from 2016-09-23T07:00

In the sixteenth century, a new word appeared in English dictionaries: pantometry, which means universal measurement. Ever since, humans have been obsessed with counting things, from people to the ...

Trashing the Timesheet from 2016-09-16T07:00

Hourly billing and timesheets are inextricably linked: you cannot discuss one without the other. The reason is because both use a common measuring device: Time. There are four primary defenses of t...

The True Professional Ideal from 2016-09-09T07:00

What qualifies as a 'profession'? What does it mean to be a “professional.” The term profession comes from the Latin noun professio, which is derived from the past participle professus, or the verb...

Encore: Interview with Daniel Susskind: The Future of the Professions from 2016-09-02T07:00

Are the professions going to be dismantled in the next two decades? In “The Future of the Professions” Richard and Daniel Susskind argue that they will. This was the best book Ron read in 2015, as ...

Interview with Professor Steven Landsburg from 2016-08-19T07:00

This week Ron and Ed are thrilled to have Steven E. Landsburg, professor of Economics at the University of Rochester, where students recently elected him Professor of the Year. He is the author of ...

The Eight Myths of Capitalism from 2016-08-12T07:00

Ed and Ron will discuss the eight myths of capitalism as explained in Jay Richard's 2009 book, Money, Greed, and God: Why Capitalism Is the Solution and Not the Problem. Richard's book is in the pa...

Interview with Greg LaFollette, CPA, CITP, CGMA from 2016-08-05T07:00

Ed and Ron will interview Greg LaFollette, CPA. Greg will give us his take on the future of the accounting profession, as well as the Richard and Daniel Susskind book, The Future of the Professions...

Interview with David Barrett, CEO, Expensify from 2016-07-22T07:00

Expensify does expense reports that don't suck! by importing expenses and receipts from your credit cards and mobile phones, submitting expense reports through email, and reimbursing everything onl...

Interview with Baruch Lev: The End of Accounting from 2016-07-15T07:00

Accounting statements are like bikinis: “What they show is interesting, but what they conceal is significant.” According to Baruch Lev and Feng Gu, in their new book, The End of Accounting, “Today’...

Episode 100 Celebration! from 2016-07-08T07:00

Welcome to the 100th Episode of The Soul of Enterprise: Business in the Knowledge Economy, which first aired on July 4, 2014. Thanks to everyone who makes this show possible: Our listeners, our spo...

Interview with Doug Sleeter, Part II from 2016-07-01T07:00

The Blockchain has been labeled “The Trust Protocol,” by Don and Alex Tapscott in their book, Blockchain Revolution. Other labels include, the World Wide Ledger of value, and a public (distributed)...

VeraSage Laws, Part II from 2016-06-17T07:00

Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. Our show on July 24, 2015 dealt with some of these laws. In...

Interview with Doug Sleeter from 2016-06-10T07:00

This week Ron and Ed interview Doug Sleeter, founder of the Sleeter Group and self professed blockchain obsessed entrepreneur. As founder of The Sleeter Group, Doug created a national group of acc...

A Check for Everyone: The Basic Income Idea from 2016-06-03T07:00

According to Wikipedia, an unconditional basic income (also called basic income, basic income guarantee, universal basic income, universal demogrant, or citizen’s income) is a form of social securi...

Creating and Pricing Customers Choices from 2016-05-20T07:00

How you charge is often more important than how much you charge. And one fact is irrefutable: Customers love choice. What we’re willing to pay for something is insanely dependent upon what we compa...

Interview with Astronaut Rick Searfoss from 2016-05-06T07:00

Ed and I are honored to be able to interview Colonel Rick Searfoss, Astronaut and Space Shuttle Commander. In addition to piloting two space flights, and commanding a third, he consults and is a te...

Interview with Dr. Mark Miller from 2016-04-22T07:00

There is no doubt that human reliance on fossil fuels has been incredible beneficial for mankind. That said, controversy swirls about this continued reliance on them and their impact on the environ...

Do Corporations Pay Taxes? Economic Puzzles and Paradoxes from 2016-04-15T07:00

Economic Puzzles and Paradoxes: Do corporations pay taxes? Join Ed and Ron for a fascinating look at this and other everyday economic questions in this new series: Economic Puzzles and Paradoxes. T...

April 8th 2016 : LIVE POTUS Debate at the Libertarian Party Texas Convention from 2016-04-09T07:00

Join Ron Baker and Ed Kless Host of “The soul of enterprise” as they cover the Libertarian POTUS Debate at the LP Texas Convention LIVE. Tune in to our events page to listen live at 8 pm Central ti...

Risk is not a Four-Letter Word from 2016-04-08T07:00

In Italian, the word risk derives from risicare, which means “to dare,” which implies a choice, not a fate. Risk is an economic positive. It is where profits come from. There are five responses whe...

Free-rider Friday - March 2016 from 2016-03-25T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Paul Kennedy: The OBK Story from 2016-03-18T07:00

Paul Kennedy, along with the late Paul O'Byrne, founded O'Byrne and Kennedy, Chartered Accountants, in Goffs Oak, United Kingdom. It is one of the most innovative Chartered Accounting firms in the ...

Interview with John Jantsch from 2016-03-11T08:00

John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Mar...

Memorable Mentors: Milton Friedman from 2016-03-04T08:00

Ed and Ron will discuss Milton Friedman, who was one of the most influential economists of the twentieth century. He received the Nobel Memorial Prize for Economic Science in 1976, and the Presiden...

The Future of the Legal Profession from 2016-02-19T08:00

Continuing our discussion on the Richard and Daniel Susskind book, The Future of the Professions, Ron and Ed will be interviewing three Australian lawyers, two in practice, and one consultant to th...

Project Manager, Proper project initiation from 2016-02-12T08:00

The stability of any project is found in the initiation of that project. Like the foundation of a building it is often barely seen, but without it even the most well-built structure above it would ...

Why Is Movie Theater Popcorn So Expensive? Economic Puzzles and Paradoxes from 2016-02-05T08:00

Why do tall people make more money? Why do dry cleaners charge less for men’s shirts than for women’s? Do companies really plan for obsolescence? Why is the population of the USA getting fat? Why d...

Lessons from the Trading Game from 2016-01-22T08:00

Join Ed and Ron as they explain the Trading Game, where participants learn the subjective nature of value, how increasing the availability of goods and services your company offers leads to prosper...

Interview with Mark Koziel, VP, AICPA from 2016-01-15T08:00

We will interview Mark Koziel, Vice President – Firm Services and Global Alliances at the American Institute of Certified Public Accountants. He oversees the development, ongoing improvement and de...

Interview with Daniel Susskind: The Future of the Professions from 2016-01-08T08:00

Are the professions going to be dismantled in the next two decades? In “The Future of the Professions” Richard and Daniel Susskind argue that they will. This was the best book Ron read in 2015, as ...

Business Lessons from A Christmas Carol from 2015-12-18T08:00

Are there any business lessons embedded Charles Dicken’s famous Christmas classic? Tune in to our show on Friday, December 18 as Ed and Ron explore the economics of Ebenezer Scrooge.

The Soul of Enterprise: Business in the Knowledge Economy Friday, December 4, 2015 from 2015-12-04T08:00

Best Business Books of 2015

Live from the VeraSage Symposium Boston from 2015-11-20T08:00

As you may know Ron Baker is a founder of the VeraSage Institute, a think tank for professional firms; and that Ed Kless is a senior fellow. The Institute holds a biennial conference during which...

Shut up and Eat Your French Fries from 2015-11-13T08:00

Comedian Louis CK has a great routine which ends with him saying to his daughter Just shut up and eat your french fries. While this bit is hysterically funny, it is sadly repeated by some busines...

Proper Project Management from 2015-11-06T08:00

Project management is critical for any business, since it allocates resources into the future. Many businesses, especially professional firms, are beginning to recognize one of the gaps in their co...

The Death of Cost Accounting from 2015-10-23T07:00

By its very nature, cost accounting is a historical function, but what is important for pricing are planned costs, not past costs. As Henry Ford pointed out, no one knows what a cost should be. Yet...

How to be a Price Searcher, not a Price Taker from 2015-10-16T07:00

Many business owners lament they sell a commodity, or the “market” sets their price. Yet empirical evidence proves otherwise. Most customers have a range of acceptable prices they’re willing to pay...

Famous Last Words from 2015-10-09T07:00

Clarence Darrow once said, I have never killed anybody, but I have read many obituaries with delight! With that schadenfreude in mind, join us for a look at some of the funniest, poignant, and insi...

Pricing on Purpose: Price Sensitivity from 2015-09-18T07:00

Ron and Ed will discuss ten factors of price sensitivity that all pricers should consider before establishing a price. Price sensitivity is far more predictive than demand elasticity studies, which...

Interview with George Gilder from 2015-09-11T07:00

We are honored to have the opportunity to interview George Gilder, writer, economist, technology advocate, and co-founder of the Discovery Institute. Mr. Gilder released a monograph entitled: The 2...

The Experts Speak from 2015-08-21T07:00

Innovation and creativity always take us by surprise. Experts rarely understand this, which is why so many have made false predictions throughout history. Join Ed and Ron as they take a humorous an...

Interview with Jennifer Warawa from 2015-08-14T07:00

Ron and Ed interview Jennifer Warawa, Vice President and General Manager for Sage Accountant Solutions. Jennifer's passion is to partner with consultants, accountants and bookkeepers to provide so...

2015 Sage Summit - Day 3 from 2015-07-30T09:00

2 pm - Special Broadcast of: The Soul of Enterprise: Business in the Knowledge Economy. The Soul of Enterprise Interviews great guests at #sagesummit .

2015 Sage Summit - Day 2 from 2015-07-29T09:00

The Soul of Enterprise: Business in the Knowledge Economy Live from #SageSummit

2015 Sage Summit - Day 1 from 2015-07-28T09:00

Special Broadcast of: The Soul of Enterprise: Business in the Knowledge Economy. The Soul of Enterprise Interviews great guests at #sagesummit

VeraSage Laws from 2015-07-24T07:00

Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. In this show, Ed and Ron will explore this law and some oth...

Interview with Greg Tirico from 2015-07-17T07:00

Ron and Ed interview Greg Tirico who is responsible for Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 50...

Interview: Former Disney Executive Lee Cockerell from 2015-06-19T07:00

Ed and I are big Disney fans, so we are thrilled to be able to interview Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World® Resort. One of Lee's major and lasti...

Interview with Kevin Mitchell from 2015-06-12T07:00

We are thrilled to have as or guest, Kevin Mitchell, president of the Professional Pricing Society. Kevin is also the Publisher of The Pricing Advisor monthly newsletter and the quarterly Journal o...

Entrepreneur Heaven from 2015-06-05T07:00

They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and oth...

Free-rider Friday - May 2015 from 2015-05-29T07:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

Interview with Brad Smith, Customer Experience from 2015-05-22T07:00

Ed and Ron will interview Brad Smith, Global EVP of Customer Experience at Sage. Brad is the executive vice president of customer experience, responsible for developing all aspects of the Sage cust...

Public Choice Theory from 2015-05-15T07:00

Winston Churchill said, Democracy is the worse form of government...except for all the others. In this episode, Ron and Ed will examine Public Choice Theory, which describes the extension of analys...

Interview with Dan Ariely from 2015-05-08T07:00

Are we rational or irrational? Are we more like Mr. Spock or Homer Simpson? There are compelling arguments on each side of this issue. On this show, Ron and Ed will interview one of the country’s l...

Best Business Books from 2015-05-01T07:00

Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibl...

We're All Consultants Now! from 2015-04-17T07:00

Consulting and sales are not different disciplines, but one and the same. They are the art of enabling the best possible decisions for customers. Recognizing this reality is not easy because it req...

For Good and Evil: Taxes and Civilization from 2015-04-10T07:00

In celebration of April 15th, Ron and Ed will explore the history of taxation. All good tax systems tend to go bad, and throughout history tax laws have taken away liberty more often than foreign i...

Entrepreneur Heaven: Edison, Ford, Disney, Marriott from 2015-04-03T07:00

They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and oth...

Interview with Anthony Clark from 2015-03-20T07:00

Ron and Ed go off on a bit of a tangent on this episode and interview Anthony Clark, author of The Last Campaign: How Presidents Rewrite History, Run for Posterity and Enshrine Their Legacies. As...

Interview with Pricing Legend Robert G. Cross from 2015-03-13T07:00

Ed and I will have the honor interviewing Robert G. Cross, an absolute legend in the pricing profession. Bob implemented yield management in Delta Airlines, which is fascinating since he’s a lawyer...

The Experience Economy: Interview with Joseph Pine from 2015-03-06T08:00

One of our all-time favorite business books is The Experience Economy: Work Is Theater and Every Business a Stage, by B. Joseph Pine and James H. Gilmore, which was published in 1999. Dan Morris an...

Innovating Your Business Model from 2015-02-20T08:00

Andy Grove, founder of Intel said, Disruptive threats come inherently not from new technology but from new business models.” What is a business model? In this show, Ed and Ron will discuss innovati...

Who Is in Charge of Value? from 2015-02-13T08:00

Ed and I have had the privilege of posing this question to thousands of leaders around the world: Who’s in charge of value in your organization? We're usually met with a momentary staring ovation, ...

Crafting the Value Conversation with Dan Morris from 2015-02-06T08:00

All prices are, ultimately, determined by the subjective value perceptions of the customer. This makes having a conversation with the customer to comprehend and communicate your company's value ess...

Free-Rider Friday from 2015-01-30T08:00

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” drive...

There's No Such Thing as a Commodity from 2015-01-23T08:00

G.K. Chesterton once wrote, “Competition is a furious plagiarism.” Yet the fact of the matter is there is no such thing as a commodity. Anything can be differentiated, which is precisely the market...

Interview with Dr. Jules Goddard, PhD from 2015-01-16T08:00

Ed and Ron will interview Dr. Jules Goddard, author of one of the best business books we read in 2014: Uncommon Sense and Common Nonsense. Dr. Goddard has many profound insights into corporate stra...

Interview with Adam Davidson from 2015-01-09T08:00

Ron and Ed interview Adam Davidson, a journalist focusing on business and economics issues for National Public Radio. He is currently one of the co-hosts of the Planet Money podcast. Previously he ...

Special Encore Presentation: Interview with Rory Sutherland from 2015-01-02T09:00

We are excited to announce that Rory Sutherland, Vice Chairman, Ogilvy Group UK, in London, will be our guest on August 29, for the entire show.

Special Encore Presentation: Interview with Distinguished Professor of Economics Deirdre McCloskey from 2014-12-26T09:00

Why did the Industrial Revolution happen where and when it did? Our guest will be the Distinguished Professor of Economics Deirdre McCloskey, who teaches economics, history, English, and communicat...

Interview with Dr. Thomas Sowell from 2014-12-19T08:00

Ron and Ed will interview Dr. Thomas Sowell, world renowned economist, social theorist, political philosopher, and author. His appearance on TSOE coincides with the release of a new edition of his ...

Interview with Jody Thompson from 2014-12-12T08:00

On Friday's episode, Ron and Ed will interview Jody Thompson, the Co-Founder of CultureRx® and Co-Creator of the Results-Only Work Environment™ (ROWE™), along with Cali Ressler. CultureRx® is the ...

Interview with Tim Williams from 2014-12-05T08:00

On Friday's show Ron and Ed will interview Tim Williams, a noted author, international speaker, and presenter for major advertising associations, agency networks, universities, and business confere...

Scroogenomics: Why You Shouldn't Buy Presents for the Holidays from 2014-11-28T08:00

On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel...

Playing with Fire: Price Discrimination in Practice from 2014-11-21T08:00

Charging different prices to different customers is the definition of price discrimination, a term coined in 1920 by Arthur Cecil Pigou in The Economics of Welfare. Price discrimination occurs when...

Interview with Rabbi Daniel Lapin from 2014-11-14T08:00

Rabbi Lapin is one of America’s most eloquent speakers and his ability to extract life principles from the Bible and transmit them in an entertaining manner has brought countless numbers of Jews an...

How vs. What Matters from 2014-11-07T08:00

Ed and I discussed Peter Block’s seminal book, The Answer to How is Yes: Acting on What Matters. In my first discussion in May 2004 with Ed, he informed me he read two books in the prior year that ...

Interview with Pricing Expert and Mentor: Dr. Reed K. Holden from 2014-10-31T07:00

We are honored to have the opportunity to interview Dr. Reed K. Holden, Founder of Holden Advisors, and a world-renowned expert in pricing. Reed had a major impact on Ron since he first read him ba...

What Are You Worth? from 2014-10-24T07:00

In today’s competitive business environment, low self-esteem is a competitive disadvantage while high self-esteem among your people confers a competitive advantage. Yet how can folks feel good abou...

Interview with Father Robert Sirico from 2014-10-17T07:00

Ron and Ed interview Father Robert A. Sirico, the president and co-founder of the Acton Institute and the pastor of Sacred Heart of Jesus Parish, both in Grand Rapids, MI. A regular writer and c...

The Best Learning Method Ever Devised: After Action Reviews from 2014-10-10T07:00

The average knowledge worker is so busy doing they do not have the time to reflect on what they have done, let alone discover major breakthroughs. The Army’s use of After Action Reviews began in 19...

Top Ten Business Myths - Part 2 from 2014-10-03T07:00

Top Ten Business Myths, Part 2 (Myths 5-1). This episode is dedicated to the possibility that many myths exist about business and it would be better to rid ourselves of these ideas. Thinking about ...

Top Ten Business Myths, Part I from 2014-09-26T07:00

Top Ten Business Myths, Part 1 (Myths 10-6). This episode is dedicated to the possibility that many myths exist about business and it would be better to rid ourselves of these ideas. Thinking about...

The Moral Hazards of Measurements from 2014-09-19T07:00

Ed and Ron will explore the moral hazards of measurements. Exact measurements of the wrong things can drive out good judgments of the right things, imperiling our future. The illusion of certainty ...

On Healing Leadership from 2014-09-12T07:00

This episode is dedicated to the possibility that the majority of leadership thinking is wrong as it is ultimate based on manipulation - trying to “get someone to do something.” Coming to terms wit...

Corporate Social Responsibility: Progress or PR? from 2014-09-05T07:00

Ed and Ron will explore the Corporate Social Responsibility movement, since even the most ardent defenders of capitalism seem to have contempt for businesspeople and entrepreneurs. An often-heard r...

Interview with Rory Sutherland from 2014-08-29T07:00

We are excited to announce that Rory Sutherland, Vice Chairman, Ogilvy Group UK, in London, will be our guest on August 29, for the entire show. Rory has delivered several TED talks, along with man...

Mr. Spock and Homer Simpson: The Two Sides of Human Economic Behavior from 2014-08-22T07:00

On this show, Ron and Ed will explore how we humans are comprised of both Mr. Spock—our rational side—and Homer Simpson—our irrational side, and how to optimize decisions from both sides. Learn why...

Everyday Ethics: Doing Well and Doing Good from 2014-08-15T07:00

All businesses have a vested interest in virtue. Business is dependent on the moral and cultural institutions of a free society. The economic and ethical point of a business entity is to serve othe...

Interview with Distinguished Professor of Economics Deirdre McCloskey from 2014-08-08T07:00

Why did the Industrial Revolution happen where and when it did? Our guest will be the Distinguished Professor of Economics Deirdre McCloskey, who teaches economics, history, English, and communicat...

Replacing the Annual Appraisal Agony from 2014-08-01T07:00

Do you know anyone who was motivated going into, or coming out of, their annual performance appraisal? Most organizations and employees are dissatisfied with the performance appraisal process, so i...

How Much Does the Economy Weigh? from 2014-07-25T07:00

Ed and Ron will explore the following insight from Thomas Sowell: After all, the caveman had the same natural resources at their disposal as we have today, and the difference between their standard...

The Second Law of Marketing: All Prices are Contextual from 2014-07-18T07:00

On our July 11th show we discussed The First Law of Marketing: The Value of Value. The Second Law of Marketing—that all prices are contextual—is just as critical to help your organization communica...

The First Law of Marketing: The Value of Value from 2014-07-11T07:00

Adam Smith was confounded. One of the greatest economic and social thinkers in the history of ideas struggled with the so-called diamond-water paradox. None of us would be able to live beyond a cou...

Declaring Independence from the Tyranny of Taylorism from 2014-07-04T07:00

Ron and Ed discuss the Cult of Efficiency beginning with an explanation of Frederick Winslow Taylor the father of so called Scientific Management. Business aren’t paid to be efficient. There's not...