Podcasts by The Spectacular Marketing Podcast
Brand, Marketing, Digital and Social Podcast for the Food and Drink Industry (and beyond).
Brought to you by Mark McCulloch & WE ARE Spectacular, a London based brand, marketing, digital and social agency.
Further podcasts by WE ARE Spectacular
Podcast on the topic Wirtschaft
All episodes
Spotting a gap in the market, with Simon Wright from Hawkes Cider from 2019-02-26T18:04:58
It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright. Listen
Being a pioneer for a new category, with Chris Fung from 2019-02-19T18:42:05
We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover:
- Listen
Harness the power of guest Wi-Fi with Julian Ross, Wireless Social from 2019-02-12T17:56:47
We’ve got an information-packed hour this week with Julian Ross from Wireless Social.
We cover:
- 36 things you can find out about someone when they log in to your Wi-Fi throug... Listen
How food can inspire, with Carolyn Ball from 2019-02-05T19:23:21
This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience tha...
ListenWin at PR and stand out from the crowd, with Alan Twigg, Way To Blue from 2019-01-29T16:11:55
Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conve...
ListenLiving hospitality with Kieron Bailey, The Boy Bailey Speaks from 2019-01-22T12:43:39
We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succ...
ListenHot trends in social media for 2019 with Alison Battisby, Avocado Social from 2019-01-15T18:30
We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends.
LINKS:
Link to Avocado Social Facebook G...
ListenGoing alcohol-free, with Luke Boase from Lucky Saint from 2019-01-08T16:14:24
‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger...
ListenThe 2018 'Three Wise Marks' year in review - Part 2 from 2019-01-01T15:04:45
We're back at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.
Listen
The 2018 'Three Wise Marks' year in review - Part 1 from 2018-12-25T10:00
We took some time out in one of the lovely beautiful bedrooms at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wi...
ListenAdvocating for the hospitality industry with Kate Nicholls, UKHospitality from 2018-12-18T19:36:41
It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 mill...
ListenPutting customers at the heart of everything that you do with Martin Newman from 2018-12-11T23:00:03
ABOUT:
With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer ...
ListenNorman Cook on the food&drink landscape in Brighton from 2018-12-04T17:02:01
ABOUT:
It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a c...
ListenStart taking your employer brand seriously, with Charlotte&Belinda from Fathom XP from 2018-11-27T17:10:46
“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”
Moving from marketing focused to brand focused with Lizzy Barber from 2018-11-20T18:29:34
ABOUT:
We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and bra...
ListenReflections on the industry with hospitality entrepreneur Charlie McVeigh from 2018-11-13T18:30:55
Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give...
ListenDriving sales through digital with Tim Coulston from Nibble Corporation from 2018-11-06T17:58:59
Thanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer.
<... ListenFive star hospitality with Jonathan Raggett from Red Carnation Hotels from 2018-10-30T16:28:05
ABOUT:
This week we’ve got a masterclass in running a business and keeping both your guests & your team happy as we speak to the Manag...
ListenHow to become a great public speaker with Maria Franzoni from 2018-10-23T15:04:21
ABOUT:
We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how...
ListenGary Vaynerchuk on the food&drink landscape in the UK from 2018-10-16T14:42:01
HOLY $#*!
Gary Vaynerchuk is on the podcast.
We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK.
...
ListenLive at lunch! 2018, with Charlotte Adams, Sophie Barton and Romy Miller from 2018-10-09T15:06:40
ABOUT:
We’ve got our very first LIVE recording of the podcast this week featuring Charlotte Adams (Krispy Kreme),Sophie Barton (SOHO C...
ListenPeruvian food, drink and art, with Martin Morales from 2018-10-02T16:11:17
ABOUT:
We’re extremely excited to speak to the wonderful Martin Morales this week - from life in ...
ListenGoing viral with content creators Harry Bamber&Tom Jackson from Twisted from 2018-09-25T16:37:48
ABOUT:
It’s double trouble with TWO guests this week - the unstoppable Harry Bamber & Tom Jackson from Twisted. We have a chat about their back...
ListenHow to stay sane in this crazy world with Jayasiddhi from 2018-09-18T16:35
ABOUT:
Before we get into our next batch of recordings, we have a special episode with Mark & Jayasiddhi, a Buddist Monk. Mark visited...
ListenSolving challenges for hospitality operators with Michael Tingsager, Hospitality Mavericks from 2018-09-11T16:53:38
ABOUT:
Mark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational ef...
ListenA spectacular journey with the City of Glasgow College from 2018-09-04T17:19:23
ABOUT:
This week we're finishing up the summer holidays with a conversation Mark had with Alan McCorkindale & Ashley Murphy, lecturers...
ListenPerson-to-person PR with Hugh Richard Wright from 2018-08-28T16:16:15
ABOUT: ⠀
We're with Hugh Richard Wright his week to hear about his journey from blogger to PR and his experiences of being a freelancer for the past 3 years. Hugh discusses the d...
ListenIs your brand emotionally connected to your customers? With Sophie Thomas from BornGloryUs from 2018-08-21T17:38:46
ABOUT: ⠀
We’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss g...
ListenDiary of a one-person marketing department with James Mobbs from Ego Restaurants from 2018-08-14T16:44:47
ABOUT: ⠀
This week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it’s important to...
ListenCurating the perfect audio experience with Rob Wood from Music Concierge from 2018-08-07T17:10:24
ABOUT: ⠀
We’re excited to have Rob Wood on the podcast this week schooling us on how your music can elevate your food & theatrical experience. We discuss sound systems, poor musi...
ListenMindful marketing and digital detoxing with Maths Mathisen from Hold app from 2018-07-31T16:06:12
ABOUT: ⠀
Maths Mathisen from Hold app speaks to us this week about reaching centennials and doing good in a world where our ability to pay attention is increasingly challenged. H...
ListenBut first, coffee with Anya Marco from 2018-07-24T16:55:43
ABOUT: ⠀
This week we’ve got coffee royalty in the studio as we speak to Anya Marco, one of the UK’s leading authorities on UK coffee trends. We talk recycling, milks alternatives and THA...
ListenE-commerce tips with Robbie Deeks from VaynerMedia from 2018-07-17T15:18:43
ABOUT: ⠀
This week we discuss how to grow sales by getting more people to your website, making more bookings, ordering more takeaway and buying your product.
We speak to R...
ListenKnowing your purpose with Mark Pitcher from 2018-07-10T15:57:43
ABOUT: ⠀
If you’re in need of a pick-me-up, this might help. We have Mark Pitcher on the podcast this week to discuss personal development and the power of positivity, something ...
ListenBrand strategy and marketing challenges with James Hacon from 2018-07-03T16:40:56
ABOUT: ⠀
This week we discuss brand, marketing & the future of business with James Hacon - Managing Director at Think Hospitality and ...
ListenEmbracing TripAdvisor with Sanj Naha from 2018-06-26T15:29:03
ABOUT: ⠀
The ups and downs of TripAdvisor can sometimes seem like a mystery. So what’s the best way to approach it & make sure that it’s working to attract more customers to you?...
ListenStarting a marketing consultancy with Pooja Sharma-Jones from 2018-06-19T16:25:09
ABOUT:
What do Selfridges, Harrods and Drake and Morgan have in common? They’re all found on Pooja Sharma-Jones’ covetous CV. Listen
How to attract, recruit and retain the best talent with Andy Young from bpesearch from 2018-06-12T16:45:09
ABOUT:
Voted 4th in the 2018 Sunday Times ‘Best small companies to work for’', bpesearch know a thing or two about recruitment and building environments to retain candidates.
Dire...
ListenMaking businesses better listeners with Alastair Herbert from Linguabrand from 2018-06-05T16:18:14
ABOUT:
If you listen deeply enough - people are telling you exactly what you need to know to sell to them better.
This...
ListenUsing video to bring your content to life with Ashley Pollak from Etio from 2018-05-29T18:29:07
ABOUT:
This week we get to grips with video content and how to create something to capture the imaginative of your customers.
...
ListenHow to make your business physically fit with Simon Iredale from 2018-05-22T18:07:53
ABOUT:
Marks talks to an old friend, Simon Iredale, about business in the digital age, how marketing has to be permeate through every ...
ListenDisruptive experiential marketing with James&Sarah from Woof from 2018-05-15T18:49:06
ABOUT:
How do you pull people away from their phones and connect with them through brand experience? That’s the question for James & Sarah from...
ListenSocial media: right here, right now with Mark Weir from 2018-05-08T20:36:56
ABOUT:
One of our trusted social media voices stops by to discuss life in the social media bubble and give us some quick tips for food & drink ...
ListenIs traditional media dead? With Adam Shoefield from 2018-05-01T16:28:23
ABOUT:
If you've got a physical location it's always a good idea to take a walk around the local area and look for all the opportunities for out-of-home (including digital) advertising.
Getting found on Google with Ralph du Plessis from 2018-04-24T15:57:21
ABOUT:
SEO is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information.
Get this right and you sho...
ListenGetting GDPR ready with John Mitchison from 2018-04-17T16:03:02
Fresh from our client workshop at the DMA, we’ve got John back to give the highlights and the importance sections for those in the hospitality industry…. with a couple of examples of how NOT to ...
ListenIndustry insights with Peter Martin from 2018-04-10T13:27:55
ABOUT:
This week we chat with Peter Martin, THE leading commentator on the eating and drinking out sector in the UK. We touch upon a range of topics including what’s required to stand out...
ListenDigital and social in the future with Vivion Cox from 2018-04-03T17:48:43
ABOUT:
A bit of future gazing this week with digital and social strategist Vivion Cox.
We discuss the role of social media platforms as we all try to clear the clutter in ...
ListenBranding from the inside out with Robert Bean - Part 2 from 2018-03-27T15:52:43
Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ ...
ListenBranding from the inside out with Robert Bean - Part 1 from 2018-03-20T15:57:58
Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Sing...
ListenBrand Protection with Patent and Trade Mark Attorney Stuart W. Wallace from 2018-03-13T19:00:37
A valuable hour for anyone who thinks Trademark protections are too complicated or costly.
Learn how you can stop other people using your brand and how you can avoid unwittingly passing o...
ListenChampioning the plant forward movement with Chef Jay Morjaria from 2018-03-06T17:20:16
ABOUT:
Mark sits down with Chef Jay Morjaria to talk about the changing landscape of veganism in the UK, how to make vegetables more interesting and what restaurants can do to make all cu...
Listen[Live] What's coming down the track in 2018 from 2018-02-27T14:04:29
Wondering about the marketing landscape in 2018? Enjoy a glimpse of the Peach 2020 conference which took place 22 November 2017, where Mark gave a speech discussing how everyone should start mar...
ListenRestaurant design and experience with Charlotte Corbett, Caulder Moore from 2018-02-20T16:17:56
How can experience accelerate brand love?
Are we living in a 'sea of sameness'?
How do you create 'instagrammable moments'?
<... ListenSocial media - hot trends for 2018 with Alison Battisby, Avocado Social from 2018-02-14T17:58:32
Should your C-Suite be social media trained?
Do you know how to hide hashtags on Insta Stories?
Can a chatbot help with customer service...
Listen[Live] How To Raise Your Restaurant Sales by £5k per week from 2018-02-02T17:00
A short speech from WE ARE Spectacular Founder & Group CEO, Mark McCulloch, at Lunch! September 2017 at Excel London talking through how to raise your venues food and drink sales by £5,000 per w...
ListenWelcome to THE SPECTACULAR MARKETING PODCAST from 2018-02-01T17:00
Welcome to The Spectacular Marketing Podcast. In this trailer, Mark McCulloch (Founder & CEO at WE ARE Spectacular) talks you through what the podcast is all about, who he is, why he is doing it...
Listen