Podcasts by The Sponge Podcast

Ready for a long life from 2022-10-20T00:35:13

Thinking about the future can be very stressful and intimidating but it's important in today's time.

In today’s episode of Investverse, an investor education initiative by HDFC MF, Anupam ...

Ep. 28: One Final Squeeze! from 2019-08-12T00:30

"Re-frame the relationship into one of learning."
On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships.

C...

Ep. 27: The Self-Driven Driver from 2019-08-05T00:30

"If you look around, you can actually learn from other people not necessarily the mighty but also the simple."
This week on 'The Sponge Podcast', Ambi talks about the his experience with d...

Ep. 26: Value Quality Over Cost from 2019-07-29T00:30

'If you are trying to control cost in your company, every small bit matters'.

This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropi...

Ep. 25: Decisions Made Rapidly from 2019-07-22T00:30

"Clients tend to take very long to make a decision."
On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision mak...

Ep. 24: You're Fired! from 2019-07-15T00:30

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Ep. 23: Doodh Si Safedi Customer Focus from 2019-07-08T00:30

“Better products, Better Value, Better Living, Nirma is all about that.”

How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, o...

Ep. 22: Lights, Camera, Action! from 2019-07-01T00:30

"Clients have to realize that celebrities need them as much as they need celebrities."

Does having a celebrity associated with your brand giving it a competitive edge over others? He also...

Ep. 21: Failing to Try Versus Failing from 2019-06-24T00:30

"People don't quit jobs, they quit their bosses."

On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous  Listen

Ep. 20: A Giant Learns to Dance from 2019-06-17T00:30

"Today, if India's image in the world has changed, it's largely due to the IT people."

On this episode, Ambi shares his experience of working with Tata Consultancy Services (TCS) for over...

Ep. 19: An Apple A Day from 2019-06-10T00:30

In this episode, Ambi Parameswaran talks about his admiration for Vinita Bali and other successful women back in the 1980s. What's a foolscap paper? How did research and analysis happen back in ...

Ep. 18: The Story Behind The Logo from 2019-06-03T00:30

On this week's episode, Ambi Parameswaran talks about working with type designer and calligrapher R K Doshi - the brain behind many corporate logos and the core Indian fonts for Microsoft Window...

Ep. 17: A New Business Pitch That Wasn't Quite... from 2019-05-27T00:30

This week on The Sponge Podcast, Ambi Parameswaran reminisces about the time when he met Pradipta Mohapatra and how in their first conversation he struck a deal with the RPG group. They also tal...

Ep. 16: Biases, Biases, Biases from 2019-05-20T00:30

This week, Ambi Parameswaran talks about how working with UTI and LIC changed his perception towards PSUs. He also shares a story about the famous 'UTI country' campaign and how it came into bei...

Ep. 15: Architects And Pillars from 2019-05-13T00:30

In this episode of The Sponge Podcast, Ambi Parameswaran explains why it is essential to demonstrate a greater degree of trust in a client and agency relationship.

Check out Ambi's latest...

Ep. 14: Reading Smoke Signals from 2019-05-06T00:30

"There is always a lot of missed communication between the client and the agency. If you don't maintain this parallel dialogue going, you will never be able to manage things."
In this epis...

Ep. 13: India's First CEO CM from 2019-04-29T00:30

In this episode of The Sponge Podcast, Ambi Parameswaran recalls his memorable experience with India's first CEO CM, Mr. Chandrababu Naidu.
He further talks about how forbearing leaders ca...

Ep. 12: Red&White... And Brown! from 2019-04-22T00:30

In this episode of The Sponge Podcast, Ambi Parameswaran talks about how the ability to accept mistakes and move forward through a show of humility and social intelligence sets great leaders apa...

Ep. 11: Sorry. Please Leave! from 2019-04-15T00:30

In this episode of The Sponge Podcast, Ambi Parameswaran talks about why it's crucial to turn down incompatible clients. He further talks about how voicing 'no' early on reduces the chances of d...

Ep. 10: The Chaiwala Test from 2019-04-08T00:30

Who decides what is classy or massy? Is a Creative Ad better than a Strategic Ad? What makes for a great client and agency relationship? How does one not get caught in intra-company cross fires?...

Ep. 09: Missing The Big Blue Ocean from 2019-04-01T00:30

In this episode of The Sponge Podcast, Ambi Parameswaran speaks of a time when his agency had been assigned a Globally renowned client. He further sheds light on how an agency should build argum...

Ep. 08: Your Tax Dollars At Work from 2019-03-25T00:30

In this episode of The Sponge Podcast, Ambi Parameswaran recounts his pleasant experience at a meeting with the Income Tax Department, where he was invited to present Tax collection/Communicatio...

Ep. 07: Setting The Right Expectations from 2019-03-18T00:30

In this episode of The Sponge Podcast, Ambi Parameswaran sketches out why it is consequential to set realistic goals and then slowly elevate them. He further talks about why leaders and organiza...

Ep. 06: Who Reads Body Copy? from 2019-03-11T00:30

In this episode of The Sponge Podcast, Ambi Parameswaran talks about the 'Head' and 'Body' of marketing. Find out how each of them are significant in the world of advertising.

Check out A...

Ep. 05: Doing Good. Fairly. from 2019-03-04T00:30

In this episode of The Sponge Podcast Ambi Parameswaran and Amit Doshi discuss what 'doing good. Fairly.' means in the most literal sense in the corporate world. They further chat about how wage...

Ep. 04: Flying Without A Net from 2019-02-25T00:30

From pharmaceutical companies to car manufacturing companies, Ambi Parmeswaran teaches us on how agencies innovate and create enthralling ways that help the clients take bolder risks and fly wit...

Ep. 03: After Action Report from 2019-02-18T00:30

In this episode of The Sponge Podcast, Ambi Parmeswaran throws light on how the stringent and well structured processes of armies like 'After Action Reports', 'Discipline', 'Task Management',etc...

Ep. 02: Sages And Books from 2019-02-11T00:30

What are the different kind of clients? How do you categorize your client into different archetypes? Is there an IIM Calcutta mafia in the brand business? Do you have what it takes to serve a cu...

Ep. 01: A Shiny New Car from 2019-02-04T00:30

Ambi Parameswaran recounts his encounter with Mr. Ratan Tata during the launch of the car Indigo Marina, the valuable leadership lessons he soaked in from Mr. Tata and how he applied these lesso...

Ep. 00: Introduction from 2019-01-24T10:32:23

Welcome to The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran.

Each episode is an in-depth conversation a...