Podcasts by The Startup CPG Podcast
A podcast from Startup CPG - highlighting stories from founders working towards a better food system and industry insights from experts to give you a better chance at success.
Further podcasts by Startup CPG
Podcast on the topic Firmengründung
All episodes
#118 From Bicycle Beginnings to Global Recognitions with Chlorophyll Water Founder, Matt Levine from 2023-12-12T07:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Cin7. Go to Listen
#117 Rebranding, Fundraising, and the Success Behind Launching Myles Comfort Foods at Target with Myles Powell from 2023-12-05T00:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Cin7. Go to Listen
Meet Season 4's Host - Startup CPG's Founder Daniel Scharff from 2023-11-30T11:44:39
Welcome to the Startup CPG Podcast! I’m Jessi Freitag and it’s been my pleasure to be your host for Season 3 of the show since August 2021. It’s now time for me to introduce you to your new host...
Listen
#116 TOAST-IT Makes a Deal on Shark Tank! All the Details from Inside the Tank with Founders Coco&Mafe from 2023-11-28T00:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Floret. Go to Listen
#115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change&Just Ice Tea from 2023-11-21T00:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Floret. Go to Listen
#114 Driving Trial at Retail with Digital Rebates + Key Insights on Latest Natural Shopper Trends with Social Nature from 2023-11-14T00:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Floret. Go to Listen
#113 Brewing Crooked Owl Hard Tepache with Founders Cam&Dave Bailey from 2023-11-07T00:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Floret. Go to Listen
#112 Naturally Nourishing Treats for Hormonal Balance with Gita Vellanki, Founder of Neeshi from 2023-10-31T00:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
Today I’m excited to feature one of the backpack brand winner...
Listen
#111 Twrl Milk Tea: Boba is the New Sprinkle&Twrling into Sprouts, Costco,&Pop Up Grocer from 2023-10-24T00:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
I’m so excited today to learn from Twrl Milk Tea, a long time...
Listen
From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez (2023) from 2023-10-17T00:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
We’re bringing you an episode from the archives today while I...
Listen
#110 Recapping Expo East 2023: The End of An Era from 2023-10-10T00:00
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Graphite Financial. Go to Listen
#109 The Third Annual Shelfies Awards Ceremony Live! from 2023-10-03T00:00
Today’s episode is a special recording of our first LinkedIn LIVE podcast episode where we announced the winners of the third annual Startup CPG Shelfies Awards! Thank you to those of you who jo...
Listen
#108 Getting Discovered: How to Leverage RangeMe&RangeMe's Roots in Supporting Emerging Brands from 2023-09-26T00:00
It’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realized there had to be a better ...
Listen
How Liquid Death is Murdering Lame Marketing with Hamid Saify (2023) from 2023-09-19T00:00
This week we're bringing you an episode from the archives, our most popular episode of all time that played this January of 2023 and was with Liquid Death. I got so many comments about this epis...
Listen
#107 How to Turbocharge Your CX: DTC Marketing Learnings from Mr. Beast's Feastables on Chatbots, SMS,&Retention with Jess Cervellon from 2023-09-12T00:00
Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables, a DTC/B2B Customer & ...
Listen
#106 Shelfies Finalists&Trends from Startup CPG's 2023 Awards from 2023-09-05T00:00
It’s awards season! Well at least here at Startup CPG it is. If you aren't aware, we have our very own annual industry award competition at Startup CPG, and this year is the Third Annual Shelfie...
Listen
#105 Equity Crowdfunding Insights: How Ghost Town Oats is Cultivating Community&Opportunities with Ezra Baker from 2023-08-29T00:00
Last time we talked about equity crowdfunding on the show, many of you let me know that you wanted more equity crowdfunding content. When I saw that Ghost Town Oats had launched their second Wef...
Listen
#104 How Project Potluck is Creating a More Inclusive, Equitable, and Colorful CPG Industry with Kathleen Casanova from 2023-08-22T00:00
I’m so excited to introduce you to today’s guest and for the chance to feature an incredible organization everyone in CPG should know about, Project Potluck. Kathleen Casanova is the Founding Ex...
Listen
#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah&Behzad Varamini from 2023-08-15T00:00
Today’s guests are active members of the Startup CPG community and were a crowd favorite Backpack Brand at Startup CPG’s Expo West Alley Rally! Hannah and Behzad Varamini are the co-founders of ...
Listen
#102 Beyond the Certificate: How to Navigate Insurance Related to Fundraising and Inventory with Amelia Risk from 2023-08-08T00:00
I don’t always love talking about insurance, but I love talking about insurance with today’s guest, Danielle Holyoake, because I always learn so much and end up feeling more empowered with knowl...
Listen
#101 Celebrating 10 Years of Growth: Family, Foodservice, and Forging your Own Path with Soom's Amy Zitelman from 2023-08-01T00:00
Making it to the 10 year mark as a food business is no small feat, and our friends at Soom Foods just passed their 10 year anniversary. Today we are joined by Soom’s CEO and co-founder, Amy Zite...
Listen
#100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite Moments from 2023-07-25T00:00
Today’s episode is a celebration. A celebration of 100 episodes of The Startup CPG Podcast! Can you believe it? If you’ve been listening since the beginning, that’s amazing! If this is your firs...
Listen
#99 Navigating the Foodservice Landscape: Key Players and Their Roles (Distributors, Buying Groups, Operators,&more) from 2023-07-18T00:00
I’m so excited to bring back a very popular guest from last year, Jenna Cameron, for another foodservice episode! We released episode #74 with Jenna during December of last year as part of the F...
Listen
#98 Reimagining Grocery Shopping: Instacart's AI-Powered Future with ChatGPT and Artificial Intelligence from 2023-07-11T00:00
We’re hearing a lot about AI, artificial intelligence these days, especially with the release to the public of Chat GPT, which may of you have been experimenting with. Chat GPT can help with bra...
Listen
#97 Co-Packing 101: Tapping into a Motherlode of Co-Packing Wisdom from 2023-07-04T00:00
One of the hottest topics in our Slack community is brands looking for the right co-packer, and since this is something that I often help brands navigate outside of my work at Startup CPG, it’s ...
Listen
#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial from 2023-06-27T00:00
If you are in the Startup CPG Slack #finance channel, you’ll regularly see tons of questions about projections, cash flow, and unit economics, so I’m so excited today that we are joined by Paul ...
Listen
#95 GT Dave - Founder&CEO of GT’s Living Foods: 25+ years of building the kombucha industry one batch at a time from 2023-06-20T00:00
I don’t usually like to play favorites, but this week’s episode is a really special interview, especially for me personally. I LOVE kombucha. I mean love kombucha. And as you’ll hear me mention ...
Listen
#94 Buyer Series: Fostering good buyer vibes with Wade Yenny&Alex Bayer from 2023-06-13T00:00
If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG Vibes. They have over 35 y...
Listen
#93 Creating a More Equitable&Transparent Food System with Amazi from 2023-06-06T00:00
Consumers are looking for more and more transparency into the sourcing and production of their products. We’ve had Social Nature on the show to talk about The Modern Wellness Consumer and the da...
Listen
Angel Investing 101 with Marcia Dawood (2022) from 2023-05-31T00:00
This week we’re bringing back one of our most popular episodes of all time, “Angel Investing 101.” This episode aired last November and while the fundraising landscape continues to shift and...
Listen
#92 Behind the Dream [Pie] Collaboration of Ben&Jerry’s and Partake Foods with Marlo Giudice from 2023-05-23T00:00
When you peruse Ben & Jerry’s ice cream flavors, do you ever think, “What would my flavor be if I were famous?” Maybe that’s just me, but perhaps you dream about your own brand one day colla...
Listen
#91 Becoming the Willy Wonkas of Marshmallows with Funky Mello’s Delisa Harper from 2023-05-16T00:00
Are you ready to hear from the world’s first and tastiest refrigerated, plant-based marshmallow creme? I have been full stop obsessed with Funky Mello since discovering them through the Shelfie ...
Listen
#90 Buyer Series: Earth Fare with Mitch Orland from 2023-05-09T00:00
This is the first episode in our new buyers series and today we’re joined by Mitch Orland, VP of Merchandising and Procurement at Earth Fare. Earth Fare is a health and wellness supermarket with...
Listen
An AWSM (Sauce) Bonus Episode with Carl Starkey from 2023-05-04T00:00
Today we have a bonus episode that actually pairs with this week’s earlier episode on packaging and design with Kirk and Andy. Kirk and Andy unboxed ASWM Sauce and gave their reviews, and so now...
Listen
#89 Packaging Design and Printing 101 with Kirk&Kurtts from 2023-05-02T00:00
Today we’re joined by two of my favorite Startup CPG community experts: Kirk Visola and Andy Kurtts. The world of printed packaging is complex to navigate, and I wondered what was top of mind fo...
Listen
#88 Undaunted Leadership with Hint Founder Kara Goldin from 2023-04-25T00:00
Today’s episode is really special - Kara Goldin, the founder of Hint, agreed to come on the show to talk about leadership! Kara founded Hint in 2005 and the company is best known for being the f...
Listen
#87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach from 2023-04-18T00:00
At the time of recording, the numbers for the latest food at home index had increased 10.2% over the past 12 months. So what does that mean? How can we plan and adjust for inflationary times as ...
Listen
#86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello from 2023-04-11T00:00
Today we have a special episode for you to celebrate the launch of the pet channel in the Startup CPG Slack! The number of pet brands in our community is growing and we wanted to create a space ...
Listen
#85 First Hire Series: Culture with Jennifer Yepez-Blundell (+ Tiny Sprouts) from 2023-04-04T00:00
Today is our seventh episode in the "First Hire" series where we’ve so far covered making first hires in marketing, finance, operations, and retail & foodservice sales, and we’ve talked with...
Listen
#84 Legal Tips for Fundraising: Navigating SAFE Notes, Priced Rounds, Exits,&More (+ Balkan Bites) from 2023-03-28T00:00
We’ve heard on the show before how big of an undertaking fundraising is from both founders and investors, but we haven’t had a chance yet to really dig into the legal side. When Paul from Aura B...
Listen
#83 Trade Spend&Retail Promotions 101 with Jake Huber (+ Niramaya) from 2023-03-21T00:00
Trade spend and promotions. You want your product to have a shiny sale tag at the store and help people discover it, but how do we get there? It’s a topic that can get expensive and messy really...
Listen
#82 Expo West 2023 Recap: Mushrooms, Mocktails, Mochi, and More from 2023-03-16T09:18
This episode is coming to you a bit later in the week, but I wanted to get you an Expo West audio recap as hot off the press as possible. New Hope just announced that there were 65,000 registere...
Listen
#81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News from 2023-02-28T00:00
Today we get to chat with one of the most incredible champions for emerging CPG brands, Monica Watrous, Managing Editor of Food Business News and Food Entrepreneur. Food Business News is a trade...
Listen
#80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez from 2023-02-21T00:00
I love that I get to bring you more Shark Tank content so soon, and with one of my favorite people. Today’s guest is Sandra Velasquez, the CEO & Founder of Nopalera, and a very early member ...
Listen
#79 First Hire Series: Behind the scenes on hiring with Sweet Nothings from 2023-02-14T00:00
Today is our sixth episode in the "First Hire" series where we’ve so far covered making first hires in marketing, finance, operations, and retail & foodservice sales. Today I thought it woul...
Listen
Pure Gold Series: How to Prep for a Successful Expo West with Seth Goldman (2022) from 2023-02-09T00:00
Earlier this week we had a bonus episode that was a bit shorter, so I thought this was a good chance to re-air one of my favorite episodes from last year with Seth Goldman about prepping for Exp...
Listen
Bonus: Raising the bar in the alcoholic beverage category with G’s Dry Hard Ginger Beer from 2023-02-07T00:00
Today we have a bonus episode for you to celebrate the launch of the alcohol channel in the Startup CPG Slack! We realize that alcohol brands face many unique challenges and very different regul...
Listen
#78 Forij adventures: meeting customers on land, air, sea, and online with Parker Olson from 2023-01-31T00:00
If you’ve been on LinkedIn in the last year, chances are you’ve seen pictures of a green van making it’s way around the country, spreading the good word about Forij. I was lucky enough to meet u...
Listen
#77 Making a deal on Shark Tank with wildwonder's Rosa Li from 2023-01-24T00:00
In case you missed it, long-time Startup CPG community member wildwonder just aired on Shark Tank, and today, Founder Rosa Li joins us to share all the details! You don’t need to pre-watch the e...
Listen
#76 How Liquid Death is Murdering Lame Marketing with Hamid Saify from 2023-01-18T00:00
I figured it was worth putting my soul on the line to bring you some behind the scenes content from one of the hottest brands in CPG. Just a few months ago in October 2022, Liquid Death Mountain...
Listen
#75 Behind the Scenes of Equity Crowdfunding with tbh (+ Popadelics) from 2023-01-10T00:00
A few weeks back, we talked about Angel Investing 101 on the show, and equity crowdfunding got a brief shoutout. I was super curious on the topic and thought who better to talk about equity crow...
Listen
Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson (2022) from 2023-01-03T00:00
Happy New Year! We’re coming at you this week from the archives again - host Jessi got COVID and temporarily lost her voice! I’m sharing another of our greatest hits from last year, 2022, in cas...
Listen
#74 First Hire Series: Foodservice Sales with Jenna Cameron (+ For Good Granola) from 2022-12-28T00:00
Today is our fifth episode in the "First Hire" series where we’ve so far covered making first hires in marketing, finance, operations, and retail sales. Now we get to cover foodservice sales! He...
Listen
How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola (2021) from 2022-12-21T00:00
We’re coming at you this week from the archives. Many of you found this pod just this year, so I’m sharing one of our greatest hits from last year, 2021, in case you missed it. It’s one of my pe...
Listen
#73 In-Store Demos 101: Building a Successful Demo Program (+ Funky Mello) from 2022-12-13T00:00
Let’s talk demos! In-store demonstrations are an important tool in a CPG company toolbox, so we brought our favorite team of demo experts to help us navigate this topic: Bridget Aragon & Dav...
Listen
#72 How to Optimize the Deductions Management Process from 2022-12-06T00:00
I once received a check from a distributor for $500, but it listed a ton of invoices. I dug in and that check was for $40,000 worth of product - it was a combination of unauthorized free fills t...
Listen
#71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery) from 2022-12-02T00:00
Content creation. We all know it’s more important than ever. But how do you actually create great content as a brand and measure success? To help us answer these questions, we have David Greenfe...
Listen
#70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas) from 2022-11-22T00:50
You’ve all let me know that fundraising content is some of your favorite, so I thought I would bring my favorite angel investing expert on the show, Marcia Dawood, for a 101 level episode on ang...
Listen
#69 How to Design a High Converting Ecommerce Website from 2022-11-15T00:00
It’s November and we’re entering the biggest online shopping season of the year in the US. How is your ecommerce site functioning? Or are you thinking about launching a new website? Black Friday...
Listen
#68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge from 2022-11-08T00:00
Today’s hot topic is fundraising. And what could be better than talking fundraising with our favorite weird sparkling water brand, Aura Bora. Aura Bora just raised a Series A round, led by Siddh...
Listen
#67 Leveraging Mondelēz International's CoLab Program to Grow Bunny James Boxes from 2022-11-01T00:00
What could you learn from one of the largest snack companies in the world? Lonny James Ruben from Bunny James Boxes got to learn just that this year as a member of the 2022 CoLab cohort. Bunny J...
Listen
#66 Sharing is Caring: How Alison Cayne&Haven's Kitchen share cooking confidence and industry knowledge from 2022-10-25T00:00
What's it like to build out a new section at the grocery store? We saw Perfect Bar create a refrigerated bar section, so why not a refrigerated, delicious, easy-squeezy sauce section? That's wha...
Listen
#65 Mid-Day Squares - National Target Launch, Business Therapy, and Dance Vibes with Jake Karls from 2022-10-18T00:00
What does it take to build the next household chocolate brand name like Hershey or Cadbury? The team at Mid-Day Squares is on the road to find out, and today we’re joined by Jake Karls, Co-Found...
Listen
#64 Expo East 2022 Recap: Liquids abound, lost voices, and sustainable puns from 2022-10-10T00:00
“'Tis the week post-Expo and all through the land… CPGers have full tummies, full hearts, and half-closed eyes.” I stole that line from Jenna on the Startup CPG team’s recap of Expo East that I’...
Listen
#63 Meet the 2022 Shelfie Award Winners from 2022-09-27T04:45
A couple weeks ago, Startup CPG hosted the 2nd Annual Shelfie Awards, where we recognized 14 brands across 13 categories. We’ll be talking with more of the finalists and winners in the coming mo...
Listen
#62 Affiliate&Influencer Marketing 101 with Kim Biddle from 2022-09-20T00:00
Influencer and affiliate marketing. Topics with a lot of opinions, a lot of success stories, and unfortunately a lot of wasted time and energy when executed poorly. Thankfully, we've got residen...
Listen
#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards from 2022-09-15T12:46
If you are listening to this episode on release day, you may notice it's not Tuesday! That's because I wanted to bring you the Startup CPG news hot off the press: a recap of the 2022 Shelfie Awa...
Listen
#60 Venture Capital&Private Equity 101 with VMG Partners' Wayne Wu from 2022-09-06T00:00
Venture capital - a term we've all heard but maybe don't fully understand (this is a safe space to admit what we don't know and I'll be the first to say that fundraising and private equity are p...
Listen
#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar from 2022-08-30T00:00
Today's guest you may recognize for a number of reasons but specifically from the cover of the Startup CPG Spotlight magazine! Ali Bonar, Co-Founder, CEO, and Chief Vibes Officer of Oat Haus and...
Listen
#58 Ingredient Sourcing 101 from 2022-08-23T00:00
Today we get to chat about one of my favorite topics - ingredients. While the consumer sees a nice tidy ingredient list on the back of the package, the other side of finding the right ingredient...
Listen
#57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson from 2022-08-16T00:00
We've got a really fun episode today that I think will bring you a lot of joy and inspiration. It's probably no surprise but your Startup CPG team members are big Shark Tank fans. Our Startup CP...
Listen
#56 First Hire Series: Finance&Accounting with William Finkelstein from 2022-08-09T00:00
Today is our fourth episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales, marketing, and operations,...
Listen
#55 Nationally Launching the Reimagination of Jam with Chia Smash from 2022-08-02T00:00
Did you know that for the FDA to consider a product a jam, it needs to be 55% sugar content? When Anna Peck found this out, she thought it was wild and started experimenting in her kitchen. In 2...
Listen
#54 Stories from Inside Mondelēz International's CoLab Program with Pan's Mushroom Jerky&GoNanas from 2022-07-26T00:30
What if you could leverage the resources and experience of one of the largest snack companies in the world to grow your brand? Today we get to hear from two brands who did just that as members t...
Listen
#53 Tsubi Soup! Bringing Plant-Powered Gourmet Soup Cubes from Japan to the US from 2022-07-19T01:00
Have you seen those "how it started; how it's going" posts? Today we basically get to do that as we catch up with one of the brands from Startup CPG's second pitch competition in November of 202...
Listen
#52 First Hire Series: Marketing with Vanessa Ting from 2022-07-12T00:00
Today is our third episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales and operations, so be sure t...
Listen
#51 Pure Gold Series: Ask Seth Goldman Anything! Plus the Announcement of Just Ice Tea from 2022-07-06T00:00
Today is Part 6 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. This episode's questions came from ...
Listen
#50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach from 2022-06-28T00:00
Do you really know your consumer? What if you had access to data about one million natural products consumers? Today we get a look at that data with Jessica Malach, VP of Marketing & Insight...
Listen
#49 Scaling Health-Ade Kombucha's Operations with Co-Founder Justin Trout from 2022-06-21T00:00
I'm so excited to share a conversation with you about kombucha and operations - two of my favorite topics! I recently was the moderator for a session that was held at UCLA Anderson by The Food &...
Listen
#48 Just TOAST-IT! Data-first, customer-focused, and expanding into Publix with Mafe&Coco from 2022-06-14T00:00
If you saw Encanto (which even if you haven't, you've probably have heard the song "We don't talk about Bruno"), you may remember the arepitas that can cure anything. Lucky for us, TOAST-IT is b...
Listen
#47 Authenticity 101: Developing a clear&authentic brand identity at SOMOS with Miguel Leal from 2022-06-07T00:00
Today I'm thrilled to share a conversation with Miguel Leal, Co-Founder and CEO of SOMOS, a new brand bringing food from the heart of Mexico to your home. Miguel co-founded SOMOS alongside two f...
Listen
#46 Pure Gold Series: Keep Going! Reflection on Coca-Cola's Discontinuation of Honest Tea with Seth Goldman from 2022-06-01T00:00
Today is Part 5 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. At the time of recording, Coca-Cola...
Listen
Startup CPG Podcast Trailer 2022 from 2022-05-27T12:15
Welcome to the Startup CPG Podcast! Startup CPG is a community of thousands of founders and emerging brands who make food, beverage, and beauty products, aka, consumer packaged goods. Listen in to ...
Listen
First Hire Series: Sales with Jake Huber from 2022-05-17T00:00:40
Today is our second episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations A couple weeks ago we covered operations, so be sure to...
Listen
Pure Gold Series: How to Build a Field Marketing Event&Demo Program with Seth Goldman from 2022-05-10T00:00:09
Part 4 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. Just in time for summer, this episode is all...
Listen
First Hire Series: Operations with Jamie Valenti-Jordan from 2022-05-03T00:00:50
This is the first episode in our new "First Hire" series where we'll talk about making first hires in marketing, finance, sales, and operations, and today's subject is hiring for operations. Whe...
Listen
Mentorship&community with SKU: the nation's first CPG accelerator from 2022-04-26T00:00:23
Most of us know the term SKU for stock keeping unit, but I'm excited to introduce you to a SKU that's actually a program with opportunities for our Startup CPG community members! Today we get th...
Listen
Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman from 2022-04-19T07:00
Today is Part 3 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about sustainability,...
Listen
Looking on the Starryside with co-founders Liz Seelye & Erin Fasano from 2022-04-12T07:00
Based on latest Torrance test data, 85% of today's children are less creative than their 1980s counterparts. CPG industry veterans Erin Fasano and Liz Seelye realized that part of the problem is...
Listen
Introduction to California Prop 65 from 2022-04-05T07:00
Rohit Sabnis joins us to give an introduction to Prop 65 regulation, which applies to consumer products sold into California via retailer, Amazon, eCommerce, etc. Ro is a Partner at Keller &...
Listen
Pure Gold Series: How to Approach Innovation and Research & Development with Seth Goldman from 2022-03-29T07:00
Today we continue our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about innovation. Y...
Listen
How to Approach Innovation and Research & Development with Seth Goldman from 2022-03-29T07:00
Today we continue our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about innovation. Y...
Listen
Expo West 2022 Recap - Spring break vibes, best bites, buyers aplenty, cheeky swag, and more from 2022-03-22T07:00
Expo West hadn’t been held since 2019, so there was a lot of anticipation leading up to the 2022 event. With 57,000 attendees, 2,700 exhibitors, and 800 people at the Startup CPG Alley Rally eve...
Listen
Taking Networking & Tortillas to the Next Level with Henri Revel, Founder of Eureka Tortilla from 2022-02-28T21:13:33
Tortillas are often a mere vessel to transport their tasty contents. But what if they could be the star of the meal packed with fresh, bold flavors? Back in 2018, Henri Revel and his wife Belén ...
Listen
Bonus: Finding the Right Freight Partners for your CPG Brand from 2022-02-21T08:00
Bonus Episode! At Startup CPG, we recently curated another new & free resource - the first list of freight carriers and brokers just for CPG companies. I (Host Jessi) had the pleasure of hel...
Listen
How to Prep for a Successful Expo West with Seth Goldman from 2022-02-14T08:00
This is the first episode of a very special new podcast series from Startup CPG. Seth Goldman, Startup CPG's Entrepreneur-in-Residence, will be joining us once a month for the next few months to...
Listen
Pure Gold Series: How to Prep for a Successful Expo West with Seth Goldman from 2022-02-14T08:00
This is the first episode of a very special new podcast series from Startup CPG. Seth Goldman, Startup CPG's Entrepreneur-in-Residence, will be joining us once a month for the next few months to...
Listen
Let's Demystify Insurance - How to navigate insurance in CPG from 2022-02-07T08:00
Less than a year ago, I (Host Jessi) had an insurance emergency at LivBar. I searched "insurance" in the Startup CPG slack and found Danielle Holyoake's name. I sent her a quick email and we jum...
Listen
Accelerators & Incubators 101 - Find the right program for your brand from 2022-01-31T08:00
Today we get to talk about one of the newest Startup CPG resources - a list of CPG accelerators and incubators with all the details to help you find the perfect program for your brand. Sarah Nat...
Listen
Inventory Management 101 - Get your inventory operations fit as a Fiddle from 2022-01-24T08:00
43 percent of small businesses in the United States don’t track inventory, or do so using a manual system. In CPG, our inventory has the added complexity of lot/batch tracking, expiration dates,...
Listen
Co-Man Contract Pitfalls from 2022-01-17T08:00
What are the major watch-outs for a co-man contract? What should be there, and what shouldn't? What's boilerplate, and what might hurt you and the relationship in the long-run? Lauren Handel joi...
Listen
Got herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar from 2021-12-07T08:00
The earliest records of herbal tea date back nearly 5,000 years, yet when Zahira Marmar moved her family to the US from St Martin, she could not find anything like the medicinal bush teas she gr...
Listen
Digital Sampling with Social Nature from 2021-11-15T08:00
79% of consumers have bought a new product in the last month; how do you make sure your brand is one of the the new products in a consumer's cart? Today we welcome Annalea Krebs, founder and CEO...
Listen
Building Strategic Partnerships with Mondelēz International's SnackFutures from 2021-11-10T21:41:12
Have you heard of Oreos? Ritz? Cadbury? Then you know just a few brands in the portfolio of Mondelēz International, one of the largest snack companies in the world. Today we get the chance to ta...
Listen
Amazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on Amazon from 2021-10-25T21:41:56
With 200 million prime members worldwide and 60% of online purchases starting with an Amazon search, CPG brands can't ignore the opportunities available on Amazon. At Startup CPG, we're committe...
Listen
Move over coconut water - Pricklee cactus water brings health, happiness, & hydration from 2021-10-11T07:00
Health. Happiness. Hydration. Did you know the fruit of a cactus could help bring you all three? That’s why Kun Yang and four of his other pharmacist friends decided to found Pricklee, and creat...
Listen
Expo East 2021 Panel Debrief from 2021-10-02T23:17:47
We’ve got a bonus episode for you! Expo East 2021 took place Sept 22-25 at the Philadelphia Convention Center. Startup CPG founder, Listen
Bonus: Expo East 2021 Panel Debrief from 2021-10-02T23:17:47
We’ve got a bonus episode for you! Expo East 2021 took place Sept 22-25 at the Philadelphia Convention Center. Startup CPG founder, Listen
How to Raise Funding from Angel Investors 101 from 2021-09-13T07:16:40
Join us for an episode on all things early stage investing and angel investing in CPG with expert Wade Brooks. Listen in for how to get honest if raising money is right for your CPG business, pi...
Listen
How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola from 2021-08-30T07:00
Kirk Visola is an active member of our Startup CPG community with a heart for sharing his design expertise and helping people navigate the complex world of packaging and branding. He has a no-no...
Listen
Meet Season 3's New Host - Jessi Freitag from 2021-08-09T05:00
It’s been my pleasure to be the host of Season 2, and now it's time to pass the torch for Season 3! This episode is to introduce you to Startup CPG's new podcast host, Jessi Freitag. She’s no st...
Listen
Nemi, The Original, All-Natural Crunchy Cactus (Nopales) Snack from 2021-06-14T05:00
Nopales, or cactus in English, is one of the oldest plants in Mexico, it's been said that nopales was grown and eaten in Central Mexico before the Spanish even arrived. Today, the vegetable is s...
Listen
Janie's Life-Changing Baked Goods from 2021-05-24T05:00
Janie's Life-Changing Baked Goods has been transforming lives, including her own. Janie credits baking as giving her hope after she struggled with addiction ...
Listen
Vervet's Canned Craft Cocktails are Harnessing the Cultural Wealth of California from 2021-05-10T23:13:41
Sparkling craft cocktails from the heart of Los Angeles. Vervet is harnessing the cultural wealth of California and Co-Founder, Tuan Lee, is set on redefin...
Listen
3 Steps to Refining Your Brand Through Testing from 2021-04-26T05:00
If your brand is feeling a bit stuck in a rut, not quite connecting with consumers, or if you're struggling to set yourself a part from competitors, it might be time to refresh your Brand Strate...
Listen
Create All-Natural Cocktails in 2 Minutes with Steep't from 2021-04-12T05:00
Never mix your cocktails from scratch again. Meet Alison Nathenson, co-founder of Steep't cocktails. Alison and her partner Chole are making it easier for you to create restaurant caliber cockta...
Listen
Taking Your Brand International from 2021-03-29T05:00
If you are new around here, we are a community dedicated to helping young CPG brands succeed. We do this a few ways like giving access to phenomenal resources like our guest today, Mary Al...
Listen
CONSUMER PROFILE: Midwest Millennial Mom Leaning Into Sustainable Foods from 2021-03-15T05:00
Meet Emily, a midwest mom, MBA-student and professional who is leading her family's journey to sustainable foods. Listen as we spotlight an array of consumer profiles, think 1-on-1 qualitative r...
Listen
Dip Into Paradise with Founder Emily Edwards from 2021-03-01T06:00
What if I told you there is a sweet icing dip made from plant protein powder…and it’s actually tasty?! Well believe me, it’s paradise in a jar. I’m talking to Emily Edwards, founder of Paradise ...
Listen
How To Build A Sustainable Brand On Shopify from 2021-02-15T06:00
In a crowded marketplace where anyone can open a Shopify site to sell a product, you have to fight for attention. On today’s episode we will hear from Florian Radke, an expert in building succes...
Listen
CONSUMER PROFILE: This Plant-Based Eater Reads Every Label from 2021-02-08T06:00
Meet Brianna, a self-described plant-based, pescatarian and an avid label reader. She's new to city life and enjoying the easy access to new cultures, flavors and brands - even during a pandemic...
Listen
Poppilu's Founder Melanie Kahn Is As Bold As Her Lemonade from 2021-02-01T06:00
Melanie Kahn, founder of Poppilu Lemonade, shares how she’s been able to land on the shelves of top retailers like Walmart & soon to be Target. And how going bold on product innovati...
Listen
Meet Our New Host from 2021-01-25T06:00
Meet Jennifer Yepez-Blundell, the new Startup CPG podcast host. Jennifer has an eternal curiosity for brands who are building better-for-you products and think outside the box, literally. She wi...
Listen
Nacho Average Podcast with Lauren Joyner, Founder of Loca Foods from 2020-11-21T08:42:03
Lauren Joyner is the CEO and Founder of LOCA Foods. LOCA's first product is a plant-based nacho sauce for the 21st century, made from potatoes. Lauren has really done her research to understand ...
Listen
Season 2 Trailer - What's Next for Startup CPG? from 2020-11-21T08:34:52
Startup CPG is a community of passionate people who love to build products that make our bodies happy, and our world healthy. In less than a year our community has grown to over 1200 active and ...
Listen
Ep. 11: Sculpting Your Business with Operations Mastery with John Schiaroli, President and Founder of Armatura Company from 2020-11-21T05:20:52
John Schiaroli loves using his years of experience in operations to support young brands as they are being molded. He builds operational frameworks for growth, helping young brands create scalab...
Listen
Ep. 10: Garlic + Lemon + Love = Goodness with Mariam Elghani, founder of Garlic Goodness from 2020-09-22T14:06:35
How do you bring a traditional product to market while maintaining the integrity of family tradition?
Meet Mariam Elghani, founder of Garlic Goodness, Garlic Dips and Snacks. Produc...
Listen
Ep. 9: E-Commerce Strategies from Amazon to Shopify with Rachel Barge of Leap Grow and Kate Lin of Right Side Up from 2020-08-29T15:20:47
Are you thinking about selling your products online, direct to consumer? Not sure if you should start selling on Amazon, on your own website, or somewhere else? Unclear if e-commerce can be ...
Listen
Ep. 8: Build a Food Business with Teeth - Chloe Sorvino, Forbes Magazine from 2020-08-13T17:06:42
Improving something should be inherently innovative, but within the food and beverage world, what really fuels the "better for you" space? As a young company, what support exists to help you sti...
Listen
Ep. 7: "You had me at wine" - Gregorio Santiago, on shifting your mindset from product to brand from 2020-07-30T01:16:52
What really makes a product stand out to investors and customers? Gregorio Santiago has spent his career getting to know the ins and outs of what makes a great product succeed, and why some of t...
Listen
Ep. 6: Co-Mans and Co-Packers 101 - Don't Skip the Small Stuff with Matt Suggs of PartnerSlate from 2020-06-25T20:29:50
What is a Co-Man, Co-Manufacturer, or Co-Packer? If you’re a budding CPG business, should you consider partering with one to save overhead? Turns out, they can be super helpful in securing deals...
Listen
Ep. 5: Flavor Unites with Clara Paye of UNiTE Foods from 2020-06-07T23:23:27
Today's episode is a conversation with Clara Paye, Founder of UNiTE Food. UNiTE packs globally inspired flavors and wholesome, gluten-free ingredients and superfoods into nourishing, high-pr...
Listen
Ep. 4: The Power of Partnerships with Caroline Cotto, COO of Renewal Mill from 2020-05-29T16:32:08
Partnerships come in many forms and, with a little creativity, can present themselves in pretty unique ways! In this episode, we sit down with Caroline Cotto, the COO of Renewal Mill, to discuss...
Listen
Ep. 3: Lessons on Authenticity with Co-Founder of Oatly and Good Idea Drinks, Bjorn Oste from 2020-05-04T02:18:51
Oatly founder Bjorn Oste is launching a new functional beverage, Good Idea Drinks. Bjorn and I discuss what he learned about building an authentic brand at Oatly, and how that is shaping strateg...
Listen
Ep. 2: Bissy Energy Drink - The Real Kola with Zach En'wezoh from 2020-05-04T02:03:46
This episode features Zach En'wezoh, the Co-Founder and Head of Product for Bissy Energy. They're creating social equity for small holder farmers in Nigeria through the use of caffeinated Kolanu...
Listen
Ep. 1: What the F is a Broker?! with Jake Huber from 2020-04-28T01:51:23
Everyone is asking... what does a sales broker do, anyway? Are they worth incorporating into your business model, and if so, when? Jake Huber from The Better Food Group breaks it down for us on ...
Listen
Welcome to the Startup CPG Podcast from 2020-04-24T03:39:14
A brief introduction to the Startup CPG Podcast, from your host, Amanda Rodriguez, and Daniel Scharff, founder of the Startup CPG Network.
Listen