97: The most important output in a consulting study | Management consulting project  | Benefits case - a podcast by FirmsConsulting.com & StrategyTraining.com

An episode 96 of Strategy Skills iTunes podcast is here (Strategy Skills podcast is ranked among 5-10 top for careers in many countries worldwide). 

One thing you always need to present in all of your management consulting projects is a business case. If you are not presenting a business case to a client, or a benefits case, I prefer the word benefits because it makes it clear you are looking for a benefit for a client, if you are not presenting a benefits case to a client you are making it very difficult for the client to make the decision to implement what you are saying in your recommendation as part of your management consulting project.

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