How To Grow Your Network 10x As Fast - a podcast by Codie Sanchez

WHY SOCIAL MEDIA PRESENCE IS JUST THE TIP OF THE ICEBERG, NOT THE MAGIC ANSWER TO THE SUCCESS OF YOUR BUSINESS Social networking is all the rage. It is how brands judge payments, it is how some of us determine reach and importance of a person or a brand. But here is my problem with it: Social networks are all about quantity, not quality. The question becomes, would you rather be known by the guy on the street corner, your barista, the other bloggers, or would you rather be known by thought leaders, CEO's, power players and people who are in the world making a BIG impact? My CEO from my company always says, "Let's get rich quietly," or "Rich not famous." I think he's on to something. I question my patience and civility if everywhere I went someone was commenting one way or the other, and fame is not something I seek. But being known by the right crowds, very admittedly, is. The problem if you are focusing all your efforts on social media networks is three-fold. One: You are trying to attract as many humans as possible to you and largely are unconcerned about who is at the other end as long as the likes, follows, and re-tweets add up.

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