Podcasts by The Tag Digital Squadcast

Top 10 Predictions for Paid Social Platforms in 2024 from 2023-11-29T11:26:12

Welcome to the final episode of the Innovation Island podcast with our host, Charlotte, and the full Tag Digital paid social team.

In the last two episodes we've discussed the latest inno...

Top Performing Features on Meta and Linkedin in 2023 from 2023-11-16T16:35:44

We've got the full paid social team back for part two of our Innovation Island series.

In the last episode our host, Charlotte, discussed the latest paid social innovations on Meta and Li...

Uncover the Latest Platform Innovations on Meta and LinkedIn from 2023-11-01T13:05:26

Today we are releasing a special episode of The Tag Digital Squadcast with the whole paid social team….

The team had so much to share we’ve had to split this podcast into THREE 30 minute ...

Staying Ahead in Paid Advertising: Tag Digital’s Innovation Journey from 2023-10-17T22:00

In this episode our host Beth is chatting to Charlotte and Adam who lead our innovation sessions for the social and google team!

Innovation is at the forefront of what we do at Tag Digita...

Leading Innovation with the Tag Digital Shop from 2023-10-04T16:45:25

This week on the podcast we have Ashley, Head of Paid Media, Craig, COO and Jamie, Paid Media Team Lead.   Jamie is chatting to Ashley and Craig all about the Tag Digital Shop, a global first celeb...

Navigating Paid Advertising for Event Tech Campaigns from 2023-09-20T09:46:28

This week on the podcast we have Conall, David and Elisabeth, 3 of our paid media experts at Tag Digital. 

Conall, David and Elisabeth are discussing what makes a successful event tech ca...

The Next Generation of Marketers: Tag Digital Academy from 2023-09-06T14:23:24

This week we have two very exciting guests on the podcast, Kitty and Erin, the first two graduates of the Tag Digital Academy!

The Tag Academy offers a unique and im...

Are You Ready for DigitX London? from 2023-08-23T10:40:20

DigitX by Tag Digital is coming to London this November!!

DigitX is more than just an event, it is an unmissable opportunity for event professionals to come together...

How will Generative AI change marketing? from 2023-08-01T10:40:49

How will Generative AI change marketing? This week, Laura, CEO and Drew, Paid Social Manager are discussing all things AI and the future of marketing... What can you expect? 🌟 How can you use gen...

How to Optimise Paid Advertising with Creative and Video from 2023-07-12T10:21:27

What does good creative and video look like in paid advertising? This week on the Tag Digital Squadcast we’re sharing top tips to take your creative to the next level.

Join Jack, Senior P...

Top Myths in Paid Advertising from 2023-07-01T00:08:50

Jess, Paid Social Team Lead and Adam, Paid Media Manager join Cara, Paid Social Manager to uncover the top myths in paid advertising.

In this episode we share the im...

How to Optimise Landing Pages for Event Professionals from 2023-06-27T22:31

What makes a good landing page for an event?

In this episode, David and Stewart, Paid Media Managers join Conall, Senior Paid Media Manager to share how to optimise...

Guide to Snapchat Advertising for Events from 2023-06-20T23:59

Have you added Snapchat to your paid advertising strategy? 

In this episode, Jack and Beth, are sharing a quick guide on how to use Snapchat advertising to market yo...

Top Tips for Programmatic Advertising from 2023-06-14T09:44:33

Have you added Programmatic advertising to your paid advertising strategy yet? Programmatic is on the rise as one of the most powerful digital marketing channels to use. 

Listen

What’s New in the Events Industry? Global Exhibition Day 2023 from 2023-06-07T10:54:14

Today we are celebrating Global Exhibition Day 2023 with an exciting new episode with Nicola, Head of Growth and Kirsty, Growth Manager at Tag Digital!

In this episode, Nicola and Kirsty ...

Top Tips for Exhibitor Promotion Campaigns from 2023-05-30T17:34:28

Cara and Elisabeth join Steph to share insight into exhibitor promotion campaigns for event professionals. In this episode, we discuss the best platforms to run exhibitor promotion campaigns, ta...

Making Your Marketing Mix Pinterest-ing from 2023-05-23T16:13:53

Paid Social Managers, Cara and Charlotte, join Steph to share their top tips for paid advertising on Pinterest for event professionals.   In this episode, we discuss the benefits to advertising on ...

What’s New in Performance Marketing? from 2023-05-17T09:53:59

Ashley, Head of Paid Media and Conall, Senior Paid Media Manager join Steph to share what is new in performance marketing.

In this episode, we discuss the latest updates in paid media, in...

Audio Advertising for Event Campaigns from 2023-05-09T18:28:43

Jamie, Paid Media Team Lead joins Steph, Senior Marketing Manager to talk all things audio ads for event professionals. In this episode, we discuss how audio ads have transformed fro...

What’s New in Paid Social Advertising from 2023-05-03T09:23:25

In this episode, Jess, Paid Social Team Lead, and Jack, Senior Paid Social Manager join Steph to discuss what's new in the world of paid social advertising.  

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Creating a Culture of Wellness: Tag Digital Wellbeing Team from 2023-04-26T09:50:12

We want our team to be the healthiest and happiest they can be, so it's time to introduce our Wellbeing Team.

In this episode, 3 of our 6 wellbeing champions join us to discuss the reason...

Google Analytics 4: Are You Ready? from 2023-04-19T06:00

In todays episode, we discuss the topic on every marketer's mind, Google Analytics 4...

Stewart, Paid Media Manager, and Beth, Paid Social Executive, join Steph, Senior Marketing Manager ...

Emerging Ad Platforms in 2023 from 2023-04-12T09:11:28

Jack, Senior Paid Social Manager, and David, Paid Media Manager, join Steph on the podcast today to share the emerging ad platforms for 2023.

In this episode, we dis...

ChatGPT 2.0, Alex Velinov, CTO and Drew Meyer, Paid Social Manager from 2023-04-04T23:26:17

Can you keep up with how fast ChatGPT is evolving?

Alex, Chief Technology Officer, and Drew, Paid Social Manager, are back on the Squadcast to talk about the latest ...

Mark Ross, Founder of Konsort Social from 2023-03-22T00:26:56

A conversation with Mark Ross, Founder of Konsort Social, discussing his career journey that led him to creating a digital marketing agency that builds eCommerce brands on TikTok.   In this episode...

Empowering Women in Tech and Business: Laura Davidson, CEO, Tag Digital from 2023-03-08T11:41:54

A conversation with Laura, CEO at Tag Digital, discussing personal and company growth, the importance of values, and overcoming challenges.

In this episode, we share...

ChatGPT: Innovating Workflows from 2023-03-01T17:20:20

Alex, Chief Technology Officer, and Drew, Paid Social Manager at Tag Digital join Steph to explore one of the latest technology innovations...ChatGPT.

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Top Paid Social Trends You Should Know About from 2023-02-22T10:10:29

Paid Social Managers, Cara and Charlotte, join Steph to share their Top 5 Paid Social Trends for 2023.

Steph discusses how to implement video into your campaigns, spotlight ads, ...

Francesca Rodriguez, Event Web Specialist and Podcast Host from 2023-02-08T10:54:43

On this episode, Francesca, Jamie, and Steph chat about how the events industry has evolved in the last few years and how to excel in the current digital climate.

Listen now for ...

Everything You Need to Know About 365 Campaigns from 2023-01-25T10:25:09

It’s time for event organisers to start thinking out with the event cycle to keep your audience engaged 365.

365 campaigns are the ultimate campaign to drive aware...

Tag Digital Christmas Special: 2023 Predictions from 2022-12-21T10:20:58

The Tag Digital Christmas Special is here and it's full of exciting Christmas content!

Our team share predictions for event and marketing trends in 2023, what surprised them the ...

The Future of Social Media Marketing with Jon Loomer: From Facebook Ads to TikTok from 2022-12-14T12:24:52

Jonny and Jamie welcome a special guest, Jon Loomer, world-leading Facebook Ads Expert and founder of the Power Hitters Club on Facebook. 

Sharin...

Why You Shouldn’t Forget About Microsoft Ads for Event Promotion from 2022-11-29T18:27:19

Jamie and Steph welcome David, Paid Media Manager, for his debut podcast appearance chatting all things Google & Microsoft Ads.

It’s time to break down the perception that Microsoft is ou...

Optimising the Customer Journey from 2022-11-15T17:36:09

Stewart, Steph, and Jamie discuss why optimising the customer journey is so important.

Sharing key friction points for customers and how to resolve these - starting with eliminating as ma...

ADWorld Experience: Tag Digital’s Perspective from 2022-11-02T16:57:57

Conall and Jamie share their thoughts on ADWorld Experience 2022 in Bologna, learning all things PPC!

The layout of the event stood out to us, it is driven by storytelling and experiences...

What Happened at DigitX New York? from 2022-10-20T11:39:15

If you missed DigitX New York, don't worry... Join Head of Growth, Nicola, Growth Team Manager, Karolina, and Steph, Marketing Manager, to get the 30 minute snapshot into the content from Meta, ...

Get Ready for DigitX New York by Tag Digital from 2022-09-28T13:49:14

Tag Digital are coming to New York!

Come and have some fun the team at DigitX, with speakers from TikTok, Meta and Google, followed by delicious food and drinks. 

Listen now to fin...

Should we be worried about the cookieless future? from 2022-09-14T12:42:36

Google delays removal of third-party cookies in Chrome through 2024.

Conall, Jamie, and Steph discuss the impact the deprecation of cookies will have on event organ...

5 Facebook Ad Types That You Can’t Miss from 2022-08-31T10:43:12

Cara and Jonny share 5 Facebook ad types that you should utilise when running your event marketing campaigns. They include best practices for each ad type to ensure you make the most of your cam...

How to Use Visitor Promotion Campaigns to Successfully Market Your Event from 2022-08-23T14:19:42

Jonny and Jamie deep dive into how visitor promotion (VisProm) campaigns differ to any other campaign types and provide key tips for planning and developing your own VisProm strategy to ensure e...

How to Boost Your Event Marketing Campaign Performance from 2022-08-02T16:13:58

Ashley, Head of Paid Media, and Jamie, Paid Media Team Lead, talk more about what features are working well across the Google and Microsoft campaigns we are running for event organise...

Utilising Video in Your Event Marketing Campaigns from 2022-08-02T14:20:19

Alex Velinov, Chief Technology Officer at Tag Digital, tells us why all event marketers need to include video in their marketing mix. He shares YouTube strategies that are available beyond the s...

TikTok Advertising: What You Need to Know from 2022-07-20T13:04:07

With over 3 billion downloads and 1.8 million monthly users by end of 2022, here's what you need to know about advertising on TikTok right now. 

The Top 5 Mistakes People Make When Setting up Ad Campaigns from 2022-06-22T09:13:48

Are these mistakes you are making when running your marketing campaigns across paid social? Kirsty, Steph and Jonny pick our the top 5 mistakes they see when they pick up clients' accounts.

Digital Marketing: A More Sustainable Way to Promote Your Events? from 2022-06-08T17:43:40

Jamie sits down with Maya Mhatre from Reset Connect to discuss how event organisers can adapt their marketing strategy in order to become more sustainable.

Integrating SEO and Paid Media Marketing with Alex Wright from 2022-05-25T04:00

Alex Wright, Performance Marketing Director at Clicky Media, joined us to chat about integrating your paid campaigns with organic. What can you do to improve your marketing strategies and achiev...

Why Event Marketers Really Can’t Ignore Video Anymore from 2022-05-11T11:27:59

Video will drive over 82% of all web traffic in 2022 (Cisco). Alex Velinov, Chief Technology Officer at Tag Digital, shares tips for how you can utilise video marketing right now - organic and p...

A Guide to LinkedIn Ads in 2022 from 2022-04-27T12:57:12

Senior Paid Social Manager at Tag Digital, Jess Mowat, shares top tips for utilising LinkedIn ads right now. Find out more about the benefits of LinkedIn for advertising, utilising Spotlight Ads...

The Power of Digital from 2022-04-13T04:00

What can paid media deliver for your events? Jonny, Jamie and Steph help you to understand why people are spending more on digital and how to utilise digital for event promotion.

Laura Davidson: What to expect from DigitX by Tag Digital, Live at Expo, Dubai from 2022-03-23T02:00

What should attendees expect from DigitX by Tag Digital, Live at Expo, Dubai? 30 March | Tag Digital host DigitX, their exclusive event for event and marketing professionals, at the UK Pavilion,...

Adam Parry: The Launch of the First Event Tech Live Las Vegas, US from 2022-03-16T03:00

Director and co-founder of Event Industry News, Adam Parry, shares more on the exciting launch of their first US show, hosted in Las Vegas in June. Event Tech Live is the leading global event te...

From the Exhibitor’s Point of View from 2022-02-23T04:00

The Tag Digital Growth Team share their upcoming event plans for 2022 and what they value as an exhibitor ranging from sponsorship opportunities to seamless lead collection process. How do Tag D...

Community at the Heart of Everything with Matt Coyne from 2022-02-09T04:00

Digital Director for Raccoon Events and founder of Waves Connects, Matt has over 15 years of experience working in the events and exhibitions industry with a broad knowledge of organising, desig...

Applying Behavioural Economics to Event Promotion from 2022-01-26T04:00

"It's not what you say, it's how you say it". How can you tap into human behaviour to create engaging ad copy that will convert? Jamie, Jonny and Steph chat about using the nudge theory to gener...

The Latest Digital Marketing Innovations for Events from 2022-01-12T04:00

What do we think about Facebook becoming Meta? Should you be using LinkedIn event ads? Why do Lead Gen campaigns work better on LinkedIn? What are YouTube bumper ads? These are only some of the ...

How to Run Successful Paid Search Event Marketing Campaigns from 2021-02-11T12:33:55

A special roundtable edition of the SquadCast with the Tag Digital paid search team. Get ready to learn more about best practices, audience types, and how the paid search landscape has changed t...

How to Run Successful Paid Search Event Marketing Campaigns from 2021-02-11T12:33:55

A special roundtable edition of the SquadCast with the Tag Digital paid search team. Get ready to learn more about best practices, audience types, and how the paid search landscape has changed t...

Fresh Event Marketing Ideas for 2021 from 2021-01-29T12:47:30

Let's start 2021 on a high! In the latest Tag Digital SquadCast, Jamie and Jonny share some new event marketing ideas for 2021 including data onboarding, enhanced programmatic and market explora...

Fresh Event Marketing Ideas for 2021 from 2021-01-29T12:47:30

Let's start 2021 on a high! In the latest Tag Digital SquadCast, Jamie and Jonny share some new event marketing ideas for 2021 including data onboarding, enhanced programmatic and market explora...

'Tis the Tag Digital Christmas SquadCast from 2020-12-17T11:31:20

Join us for the Christmas Edition of the Tag Digital's SquadCast. Jonny and Jamie share the event industry’s Top 10 Christmas songs as voted for by you! They slip in some fun festive facts alongsid...

5 Reasons Why Your Event Needs a Promotion Video from 2020-11-26T11:21:31

PPC Specialist, Beth, and Paid Social Specialist, Farisai, share 5 reasons why event marketers should use event promotion videos across social and Google to reach and engage their target audienc...

5 Reasons Why Your Event Needs a Promotion Video from 2020-11-26T11:21:31

PPC Specialist, Beth, and Paid Social Specialist, Farisai, share 5 reasons why event marketers should use event promotion videos across social and Google to reach and engage their target audienc...

How to Run Successful Social Media Event Marketing Campaigns from 2020-11-12T13:22:48

A special roundtable edition of the SquadCast with the Tag Digital paid social team. Get ready to learn more about creative best practices, audience types, and how the paid social landscape has ...

How to Run Successful Social Media Event Marketing Campaigns from 2020-11-12T13:22:48

A special roundtable edition of the SquadCast with the Tag Digital paid social team. Get ready to learn more about creative best practices, audience types, and how the paid social landscape has ...

How to Boost Your Event ROI With Your Marketing Campaigns from 2020-10-29T12:00:06

Jonny and Jamie give tips on building quality data, driving registrations and generating revenue for your event - virtual, hybrid or in-person. How can you generate revenue right now? Should you...

How to Boost Your Event ROI With Your Marketing Campaigns from 2020-10-29T12:00:06

Jonny and Jamie give tips on building quality data, driving registrations and generating revenue for your event - virtual, hybrid or in-person. How can you generate revenue right now? Should you...

Ideas to Monetize Your Virtual and Hybrid Events from 2020-10-15T14:38:33

This week Laura, Director at Tag Digital, is joined by Michelle Fanus, Founder of The Conference Director, to share ideas on how to monetize your virtual and hybrid events right now.

Ideas to Monetize Your Virtual and Hybrid Events from 2020-10-15T14:38:33

This week Laura, Director at Tag Digital, is joined by Michelle Fanus, Founder of The Conference Director, to share ideas on how to monetize your virtual and hybrid events right now.

7 Ideas for Marketing Your Virtual, In-person or Hybrid Events from 2020-10-02T10:10:47

In the first episode of Series 2, Jonny and Jamie provide tips for driving traffic to your website, reaching a wider audience and also specific ideas to consider if you have pivoted to virtual o...

7 Ideas for Marketing Your Virtual, In-person or Hybrid Events from 2020-10-02T10:10:47

In the first episode of Series 2, Jonny and Jamie provide tips for driving traffic to your website, reaching a wider audience and also specific ideas to consider if you have pivoted to virtual o...

The Most Important KPIs for Your Event PPC Marketing Campaigns from 2020-07-14T12:53:27

Want to learn more about what CPA or CTR mean for your event marketing campaigns?

Event Pay-per-click (PPC) specialists, Jonny & Jamie, take a look at key metrics that you should...

The Most Important KPIs for Your Event PPC Marketing Campaigns from 2020-07-14T12:53:27

Want to learn more about what CPA or CTR mean for your event marketing campaigns?

Event Pay-per-click (PPC) specialists, Jonny & Jamie, take a look at key metrics that you should be cons...

The Power of Video for Event Promotion from 2020-06-22T11:57:18

Pay-per-click (PPC) specialists, Jonny & Jamie, deep dive into the world of video for event promotion. They emphasise the importance of including video in your event marketing plan, as well as p...

The Power of Video for Event Promotion from 2020-06-22T11:57:18

Pay-per-click (PPC) specialists, Jonny & Jamie, deep dive into the world of video for event promotion. They emphasise the importance of including video in your event marketing plan, as well as p...

What is the Event Marketing Funnel Approach? from 2020-06-12T10:50:41

In episode 6 of The Tag Digital Squadcast, pay-per-click (PPC) specialists, Jonny & Jamie tell us more about the event marketing funnel approach and the audiences that are used at different stag...

What is the Event Marketing Funnel Approach? from 2020-06-12T10:50:41

In episode 6 of The Tag Digital Squadcast, pay-per-click (PPC) specialists, Jonny & Jamie tell us more about the event marketing funnel approach and the audiences that are used at different stag...

The Data Benchmarking Tool for Event Marketing from 2020-05-29T18:10:35

In episode 5, Jonny & Jamie share more information on the data benchmarking tool built by Tag Digital for event marketing. The tool is based on data from over 100,000 event campaigns that Tag Di...

The Data Benchmarking Tool for Event Marketing from 2020-05-29T18:10:35

In episode 5, Jonny & Jamie share more information on the data benchmarking tool built by Tag Digital for event marketing. The tool is based on data from over 100,000 event campaigns that Tag Di...

How to Adapt Your Event Marketing Plan For Covid-19 from 2020-05-22T17:00:35

Jonny and Jamie provide first-hand advice on how to adapt or pivot your existing event marketing plan to remain visible and relevant in the market during Covid-19. 
During the episode they s...

How to Adapt Your Event Marketing Plan For Covid-19 from 2020-05-22T17:00:35

Jonny and Jamie provide first-hand advice on how to adapt or pivot your existing event marketing plan to remain visible and relevant in the market during Covid-19.  During the episode they share...

How to Use Visitor Promotion Campaigns to Successfully Market Your Event from 2020-05-14T11:40:40

Jonny and Jamie deep dive into how visitor promotion (VisProm) campaigns differ to any other campaign types and provide key tips for planning and developing your own VisProm strategy to ensure e...

Exhibitor Promotion Strategies You Need to Know For Your Event from 2020-05-07T12:36:38

In episode 2 of The Tag Digital Squadcast, event pay-per-click (PPC) specialists, Jonny and Jamie breakdown all you need to know about exhibitor promotion...

Exhibitor Promotion Strategies You Need to Know For Your Event from 2020-05-07T12:36:38

In episode 2 of The Tag Digital Squadcast, event pay-per-click (PPC) specialists, Jonny and Jamie breakdown all you need to know about exhibitor promotion...

What Makes Event PPC Marketing Different? from 2020-04-30T11:35:39

In the first episode of the Squadcast, event pay-per-click (PPC) specialists, Jonny & Jamie, discuss the elements that make event PPC marketing campaigns different from any other PPC campaigns. ...

What Makes Event PPC Marketing Different? from 2020-04-30T11:35:39

In the first episode of the Squadcast, event pay-per-click (PPC) specialists, Jonny & Jamie, discuss the elements that make event PPC marketing campaigns different from any other PPC campaigns. ...