Meme Content Marketing - Tactics to Drive Engagement - a podcast by Lori H. Schwartz

This week on the Tech Chat Show we chat with Mitch Chaiet on meme content (pieces of content that replicate and evolve ideas) for self promotion, audience engagement, and brand awareness. Mitch just graduated from UT’s film school studying disinformation and digital campaigns and is an expert on Memes. Memes have evolved from simple images with text to more elaborate things such as gifs, challenges or viral videos. Mitch will share how to leverage the meme economy by learning effective strategies for utilizing derivative, user-generated, and peer-to-peer (memetic) content to your advantage. And we'll discuss how the current environment is playing off these same memes. You'll learn alot from digging into memes with Mitch Chaiet on the Tech Cat Show.

Further episodes of The Tech Cat Show

Further podcasts by Lori H. Schwartz

Website of Lori H. Schwartz