1040: IBM - Consumers Demand Businesses Protect Their Data - a podcast by Neil C. Hughes

Women are taught at a young age to be alert and aware in the real world, but now are learning to be more concerned with the data they are sharing online too. With women-centric apps including period and pregnancy trackers sharing sensitive data with Facebook or even employers, it is no surprise that women are concerned with their data privacy.

In fact, according to a recent IBM survey conducted by The Harris Poll, 83% of women feel it's important to be able to opt-out of having their data shared with third parties, while only 69% of males say the same. Other interesting highlights from the report

• 82% of females say it's important companies use encryption and identity theft protection security measures; 72% of males say the same
• 77% of female say it's important to have the ability to fully take back or retrieve personal data; 68% of males say the same
• 88% of females are concerned that their pictures shared on social media are compromised; 70% of males say the same
• 95% of females are concerned that their medical history is compromised; 86% of males say the same

I invited IBM's CTO of Data Privacy. Cindy Compert onto the podcast to discuss the survey. We also discuss why consumer apps should be focusing on women's concerns over data privacy.

Cindy is a technical visionary driven by wanting to make a difference around the world, advancing the health, safety, and well-being of others. She believes that Data Security and Privacy are key enablers to realizing the benefits of the digital and Cognitive enterprise.

Cindy is also an active member of the International Association of Privacy Professionals (IAPP), a Certified Information Privacy Manager/Certified Information Privacy Technologist, and co-author of “Information Governance Principles and Practices for a Big Data Landscape”.

Report Details
Harris Poll: www.ibm.biz/harrisprivacy2019
IBM Institute for Business Value, "Build Your Trust Advantage" study: www.ibm.biz/buildtrust

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