1056: MarTech With Abhi Yadav, Founder and CEO at Zylotech - a podcast by Neil C. Hughes

Abhi Yadav, CEO and co-founder of Zylotech, a self-learning B2B customer data platform that was spun out of MIT joins me on Tech Talks Daily.

Zylotech is pioneering customer analytics, offering marketers the ability to engage their customers on a deeper and more personal level than most other martech. The Zylotech CDP Platform transforms how marketers can completely understand their customers through data.

Powered by AutoML, the platform unifies internal and external data, and enables ongoing micro-segmentation, non-obvious pattern discovery, and recommendations. Results can be activated through most marketing tools to be used in cross/upselling and retention marketing.

Zylotech has been at the forefront of solving customer retention problems since launching out of MIT by experts and industry veterans in 2014. Headquartered in Cambridge, Massachusetts, Zylotech has grown to include a world-class team of data scientists, engineers, and product development leaders.

Abhi is a tech entrepreneur with experience at many stages of the lifecycle - startup/bootstrap, VC and M&A. He's worked with enterprise brands across retail, tech, and financial sectors, including Dell, Palo Alto Networks, Keurig, Staples, Oracle, Cisco, Staples, and others. He is an engineer with an MBA from the MIT Sloan School of Management.

In addition to general entrepreneurial and tech topics, Abhi and I discuss the findings from a new report from The Relevancy Group, which revealed that 83% percent of marketers using a CDP has seen significant improvements in business as a result.

I learn more about technology's impact on the transformation of the overall marketing organization. We also explore how marketers can bridge the gap between customer data and analytics -- a pain point that's rapidly growing in today's marketing landscape.

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