1351: The AI Eye-Tracking Heatmaps Predicting Visual Attention - a podcast by Neil C. Hughes

Attention is the most limited resource in marketing. But what if you could see your design through the eyes of your customers and make data-driven decisions. A company called Attention Insight has created a first of its kind AI based platform for consumer attention monitoring. It is also a part of Google for the Startups spring cohort.

Predict visual attention with eye tracker precision. Attention Insight is visual attention prediction algorithm based on deep learning. Within minutes it will accurately predict where people will look while engaging in your content.

The AI-powered design analytics allows you to see websites through the eyes of users. Learn how users engage with designs, improve user experience, measure against your competitors and make data-driven decisions. It's also based on deep learning technology and trained with 30 800 eye-tracking studies data. Attention heatmaps are 90% accurate as compared with eye-tracking research studies.

Kamilė Jokubaitė, CEO, Attention Insight, joins me on the Tech Talks Daily podcast. We talk about how AI is shaping the future of marketing. I also learn more about the story behind Attention Insight.

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