1499: AdTech - Meet Flip By Digital Remedy - The OTT and CTV Platform - a podcast by Neil C. Hughes

Digital Remedy is proof that success can be found with the right combination of people and technology. The digital media solutions company is leading the tech-enabled marketing space. But it was co-founded by Mike Seiman while still a college student at Hofstra University in the early 2000s. The company has grown quickly and is now a major player within the crowded digital advertising landscape.

Mike Seiman is now the CEO and Chairman and joins me on the podcast to share his startup story. I also learn more about FLIP, a proprietary OTT and CTV platform that allows users to track statistics like app installs, site visits, checkout amounts, and store visits.

60% of advertisers planned to shift their ad dollars from linear TV to either CTV or OTT in 2021 – and among this group, 81% cited targeting and efficiency as a reason. Mike discusses the growth of programmatic CTV video ad growth and how it is impacting their client's ad spend toward this space. We also talk about how the pandemic has changed the availability of CTV video impressions.

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