1969: The AdTech Helping Brands Anticipate the Unexpected - a podcast by Neil C. Hughes

Sightly is a market insights resource that helps brands anticipate the unexpected. Its proprietary Brand Mentality platform uses data science, predictive algorithms, and expert human know-how to help brands maximize their media planning & outcomes, maintain authenticity and understand when, why, and how to effectively lean into controversial, hot-button issues in a meaningful way.

Robert Helstrom, SVP of Marketing, Sightly, talks about how they are helping brands navigate shifting marketing insights while holding themselves to a higher accountability standard. We also discuss the current trends within adtech and how brands should plan to adapt to get ahead of the metaverse and Web3.

Further episodes of The Tech Talks Daily Podcast

Further podcasts by Neil C. Hughes

Website of Neil C. Hughes