2076: Sho Sugihara Shares The Inspiring Story Behind UK fintech Startup Pave - a podcast by Neil C. Hughes

Pave is on a mission to improve access to credit for millions of people by building the world's best credit builder. They already have close to 500,000 registered users and are helping their members improve their credit health. But I wanted to learn more about the company's story, and this is where things got interesting.

Co-Founder and CEO Sho Sugihara spent the first half of his life in Japan. He started his career working for The Big Issue to help the homeless by delivering magazines to newspaper vendors. Then, at 18, he went to Brazil to work for an NGO, helping underprivileged families keep their children in school through a state-sponsored microfinance and daycare program. These experiences opened his eyes to the power of financial inclusion.

After university, he worked at McKinsey for three years to save up cash to finally start his own business before leaving to co-found Pave out of Entrepreneur First in 2017. Fast forward to 2022, we're seeing extreme income volatility and an unprecedented surge in energy prices and living costs. In times like these, Sho believes there are new opportunities to help consumers and businesses.

As a result, they launched Fuse, a credit analytics B2B service that helps businesses make better lending decisions using our state-of-the-art analytics capabilities. Combining Open Banking data, Credit File data, and tangible outcomes data, the company can help enterprises to make the best affordability decisions with powerful insights.

I invited Sho on the podcast to share his inspiring story and how it led to two products aimed at helping Pave solve the inefficiencies they see in the credit system faster and at a critical time.

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