2182: Founders of Acast Launch Solution to Subscription Fatigue - a podcast by Neil C. Hughes

Måns Ulvestam and his co-founders, Karl Rosander and Markus Ahlstrand, sold their shares in Acast to launch a new book, audio, and news platform, Sesamy. The platform allows users to buy only what they need, when they need it, and access it on any device or app through single purchases. In addition, no subscription is needed to access (and own) digital content. They've already rolled out in Sweden and Denmark, and have significant expansion plans in place.

By using their own unique SmartID software, Sesamy can ensure a single-purchase option does not cannibalize existing subscription income. Instead, it creates an additional, incremental revenue stream to support publishers and provide consumers with flexible options in a time of considerable financial uncertainty. Sesamy have exciting upcoming plans for this software in the news/magazine sectors in particular.

With inflation through the roof, and troubles ahead, the worst is arguably yet to come for those wedded to subscription models. It plausibly figures that the publishing sector, already facing a downturn in ad revenues, will also see the same trend as consumers cut back and grow ever tired of 'peak subscription'. Given these developments, subscription-dependent sectors are crying out for an alternative and are now increasingly finding they've optimized their own subscriber numbers. Growth is tailing off, and at risk of declining rapidly with these self-evident economic pressures.

 

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