219: Adobe Summit - How Gigya Is Helping Brands Build Digital Trust With Consumers - a podcast by Neil C. Hughes

from 2017-03-21T15:38:27

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Gigya provides a customer identity management platform that helps companies build trusted digital relationships with consumers. Used by some big names such as Nike, Forbes, and ABC, it's easy to see why over 500 top brands are relying on Gigya too.

I bumped into Jason Rose at the Adobe Summit - (Digital Marketing Conference) in Las Vegas this week.As the SVP of Marketing at Gigya, Jason leads Gigya's Global Marketing efforts, responsible for developing a world-class marketing team and create a new market around Gigya's Customer Identity Solutions. Jason is responsible for Gigya’s brand strategy, customer, and influencer.

Jason is also responsible for Gigya’s brand strategy, customer and influencer engagement, and helping to support Gigya's product strategy to drive Gigya's demand generation and revenue objectives.

We also talk about the European Union’s new General Data Protection Regulation (GDPR) and the impact this will have on businesses. 

Guest Info

Jason Rose - @rosejason

http://www.gigya.com/

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