2197: IFTTT - The Story Behind the Automation Platform - a podcast by Neil C. Hughes

Linden Tibbets, Founder and CEO of IFTTT (If This Then That), shares the story behind the platform that allows users to integrate different apps, devices, and services to create automated responses and routines. I learned more about his vision to empower everyone to automate and integrate their favorite apps and smart devices to work together by launching IFTTT in 2010. Before that, he worked as a communications designer at IDEO, a renowned product design firm.

Did you know there are over 700+ apps, services, and devices, including the world's biggest brands like Google, Discord, Slack, Dropbox, Alexa, and Fitbit, as well as millions of their users rely on IFTTT for their most essential integrations?

From notifications (letting your spouse know you've left work and are heading home automatically), to tapping into the Internet of Things (turning on your lights when you unlock the front door) — IFTTT makes it easy to control and customize their world. To date, they've also raised $62.5M from investors, including Salesforce and IBM, and their users perform 1B+ automation and integrations monthly.

Listen in as Linden shares how he built his company from the ground up to become one of the leading IoT solution platforms with million-dollar revenues. We also explore the top IoT trends we can expect to see in the next five years and the future of human-computer interaction.

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