2202: IDEO - Why A Sustainable, Equitable Future Is For All of Us To Design - a podcast by Neil C. Hughes

At IDEO, they believe a more sustainable, equitable future is for all of us to design. And there is an urgency to that collective effort, as today's challenges are increasingly global and interconnected. For decades, They have helped individuals, leaders, and organizations navigate such complexity, designing the products, services, and experiences of the future. But what is the role of technology in these efforts?

Wes Eugene, CIO IDEO on the podcast, joins me on Tech Talks Daily to share his story. We discuss the Circular Economy and How organizations can tackle the greatest challenge of our lifetime. For example, H&M recently partnered with IDEO to eliminate plastic in its packaging (2,000 tons, in fact). Logitech also turned to IDEO to set new sustainability goals when they decided to become climate positive by 2030.

We also discuss how to design inclusion into existing systems and processes. For example, IDEO worked with LA County to create a new voting experience that's more intuitive and accessible, as well as Ford Foundation to elevate frontline workers in the business decision-making process.

Finally, we explore organizational transformation and how organizations can evolve around global forces and digital innovation while staying true to their mission and purpose. For example, IDEO worked closely with Ford Motor Company on designing its successful electrified fleet last year. It's also worked with governments such as the UAE on new ways of designing policy when traditional processes fail.

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