2268: The Future of Personalisation: Insights from Emarsys, an SAP company - a podcast by Neil C. Hughes

In today's episode, we dive into the world of personalized customer experience with Meghann York, Global Head of Product Marketing at SAP Emarsys. Meghann takes us on a journey to understand how brands are leveraging AI-powered automation to provide highly relevant and personalized recommendations to their customers across multiple channels.

One of the critical elements of the Emarsys platform is its ability to unify, cleanse and analyze first-party data. This data, which includes information from business applications, customer data, and commerce solutions, is used to build a rich profile of each customer. This information allows the platform to automate communications and provide personalized recommendations to customers.

Meghann also shares her insights on the role of technology in customer obsession, retention, and loyalty. We also discuss insights gained from the Emarsys Customer Loyalty Index. Meghann shares what will drive customer loyalty in 2023 and beyond based on their findings.

Listen in as Meghan provides valuable insights into personalized customer experience and how brands leverage AI-powered automation to provide highly relevant and personalized recommendations. She also highlights the importance of unifying first-party data and how it plays a critical role in building rich customer profiles and driving customer loyalty.

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