2378: Driving Business Success with Revenue Science: Ariel Geifman at Dealtale - a podcast by Neil C. Hughes

Ariel Geifman, Chief Revenue Officer at Dealtale, a Vianai company joins me on Tech Talks Daily. Ariel's entrepreneurial journey spans over 15 years, marked by the intersection of marketing, analytics, and artificial intelligence. As a co-founder of Dealtale and an MBA graduate from the Darden School of Business Administration, he carries a wealth of knowledge and experience.

We start our conversation by delving into Ariel's journey as an entrepreneur and revenue leader. He shares the challenges he faced, the triumphs he celebrated, and how these experiences shaped his unique approach to business. We also discuss Dealtale, a game-changing AI-based customer analytics and attribution platform.

Ariel sheds light on the transformative role of conversational AI in marketing analytics, discussing how it has revolutionized data analysis and decision-making for marketers. He also examines the AI-driven metrics marketers rely on today and delves into the rising popularity of attribution models for revenue contribution analysis.

Discussing the often-complex issue of tracking ROI in marketing campaigns, Ariel shares various techniques to measure it accurately, including multi-touch attribution and media mix modeling. He explains the significance of causal inference in marketing analytics and its potential to optimize campaigns for better outcomes.

We dive into Ariel's experience as an MBA graduate, discussing the real-life challenges it helps tackle, and the importance of balancing the roles of leading sales, marketing, and customer success teams. As we explore the future of revenue science, Ariel talks about how AI can augment human talent to drive business success. Finally, Ariel shares his insights on AI's potential in marketing analytics, and pays tribute to a past investor who provided invaluable guidance. Tune in to learn more about Ariel's journey and his vision for Dealtale's future.

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