740: Campaign Monitor CMO on How GDPR Saved Email Marketing - a podcast by Neil C. Hughes

Campaign Monitor is a global software-as-a-service company specializing in email marketing with the mission of providing customers with the tools to create meaningful connections with their audience.

Together with Emma and Delivra, they strive to provide the best product and services for their customers, ranging from email marketing platforms for teams of all sizes to easy-to-use tools that allow marketers to send targeted newsletters to grow their business.

Shane Phair is the CMO of Campaign Monitor. While, unsurprisingly, GDPR has presented challenges for Campaign Monitor, the company firmly believes that this development as saved email marketing.

I invited Shane onto my daily tech podcast to talk about how engagement levels have been affected following GDPR, as well as their overall customer growth.

We also discuss trends around what works and what doesn't work when sending targeted newsletters to grow their business along with the challenges and opportunities in email marketing. I also ask what bad habits marketers should retire in 2019.

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