76: How PopSugar Is Using Adobe Analytics To Fuel Growth - a podcast by Neil C. Hughes
from 2016-07-20T20:42:19
Over 100 PopSugar content creators leverage Adobe Analytics to closely observe trends and historical data, which is then leveraged in creative ways to generate the best content pieces.
Adobe Analytics is part of the Adobe Marketing Cloud, a comprehensive solution set for brands to effectively engage audiences and deliver the best experience across any platform.
These new tools are enabling PopSugar ito better predict and anticipate the stories that readers (female millennials) will click on.
Chris George is the SVP, Product Marketing, and Sales Strategy at POPSUGAR. I invited hom onto the show to discuss this and how they are getting 35 million views on Snapchat each month.
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