857: The State of D2C Marketing in 2019 - E-commerce Benchmarks - a podcast by Neil C. Hughes

Here at the Magento Imagine 2019 conference, Raj Nijjer, VP of marketing at Yotpo revealed insights from a new report, “The State of D2C Marketing 2019.” The report takes a candid look at the changing marketing & advertising landscape and the strategies contributing to the skyrocketing success of many of today’s Direct-to-Consumer (D2C) brands.

I invited Raj Nijjer onto my podcast to talk about the key points in the report such as the ranking of where D2C brands will be spending their marketing and advertising dollars in 2019, particularly amongst Amazon, Facebook, Google, and Instagram.

We also discuss how D2C brands are investing in a variety of online experiences, and why this strategy is quickly outpacing and outperforming, traditional advertising methods.

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