Persistent Myths of Pricing (And How To Overcome Them) - Part One - a podcast by Sean DSouza

from 2019-01-18T23:00

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When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but does it help to sell more products or services? This is the journey we go on, as we explore the crazy world of pricing. How to set prices shouldn't be voodoo and yet it is.