Scientific Advertising Part 1: Why a hundred year old book matters more today than ever before - a podcast by Sean DSouza

from 2020-04-03T23:00

:: ::

Does a 100 year old book on advertising still apply today? In this two-part series we delve into concepts that are not just relevant, but crucial in marketing. Find out the principles that have lasted almost a whole century and how they can be useful to you, today. And tomorrow too. Probably the next decade or two as well.