Scientific Advertising Part 2: Why a hundred year old book matters more today than ever before - a podcast by Sean DSouza

Does a 100 year old book on advertising still apply today?

In part two we explore the second of Hopkins' principles: tell your full story.

If you ever tire of the slightly ridiculous drone of "hustle, hustle and hustle", you might want to step into the past over a cup of coffee and cake. And read the wisdom of yesteryear as the world hurries by.

Further episodes of The Three Month Vacation Podcast

Further podcasts by Sean D'Souza

Website of Sean D'Souza