Power Kid Podcast: CanspanBMG's Aaron Wade talks marketing in the U.S. and Canada, and COVID-19 - a podcast by The Toy Book by Adventure Media & Events

In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Aaron Wade, director of public relations at CanspanBMG, a Toronto-based full service digital and social media marketing agency that has worked with brands including Treasure X and Little Live Pets (Moose Toys), Untamed (WowWee), Bunch O Balloons (ZURU), Elf on the Shelf, Laser X (NSI International), and many more.

On the show, Albritton and Wade discuss the subtle differences in toy buying trends between families in the U.S. and Canada while exploring the comparisons and contrasts in promoting brands such as Treasure X versus Elf on the Shelf. Additionally, Wade offers insight into how CanspanBMG's work with companies across sports, technology, education, and retail helps support its toy efforts. Finally, the conversation moves to how toy marketing is changing in light of the ever-changing FTC regulations and the global spread of the COVID-19 pandemic.

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