Power Kid Podcast: Fostering Small Business with Toy Industry Vet Gene Murtha - a podcast by The Toy Book by Adventure Media & Events

In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with toy industry veteran, Gene Murtha of the Score Association.

Murtha's lengthy career in has included executive roles at Fisher-Price, Tyco, Mattel, Main Street Toys, Coleco, General Mills, and GUND. He now serves as vice president and director at the Score Association, working on a mission to foster vibrant small business communities through mentoring and education.

On the show, Murtha discusses how he developed new talents early in his career by balancing his passion for research with marketing skills; his work at Coleco developing Starcom and Trivial Pursuit; the contrast in business models that sell nostalgia vs. current trends; and finally, his work with Score.

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